All articles with 'tv' Tag

How NOT to do Online Advertising – Lessons from Rediff

Published on Dec 26, 2007 in advertising, wonder why

Rediff seems to have taken a full leap from the standards of online advertising and web layouts when they realized that lots of people are going to click on day 1 scorecard link for IND-AUS first test match. The result is nothing short of user disgust and anger. See it for yourself. There seem to […]

Continue »

RIP

Published on Aug 5, 2007 in b-school

May their souls rest in peace. Two IIM-Indore students drownTwo IIM students drown in MP river

Continue »

My screen just widened!

Published on Aug 2, 2007 in gadgets, technology

OCDOBG stuck me when I was in HK last week. That is Obsessive Compulsive Disorder Of Buying Gadgets, This time I have picked up the biggest possible thing that can still be carried inside the luggage bags. A 19inch widescreen lcd monitor. The Samsung 931bw. I have been thinking about upgrading my old 15 inch […]

Continue »

I love missing the last bus to office

Published on Dec 9, 2006 in Seoul

I love my Sony Ericsson walkman phone. Ever since it entered my life most of the boring situations have become interesting. Being a new recruit in office meant having to eat my lunch alone, not any more ever since I got the phone. I could play “Aahista Aahista” from Swades by ARR or “Summer – […]

Continue »

PHD’s Regular Blah!

Published on Oct 25, 2006 in Random

>>> Its raining in Chennai, like mad, for the last so many days now. I wonder whats going to come next. >>> My new phone, Sony Ericsson w550i is really cool. My telephonic needs have gone down drastically in the last few months, and I needed a new mobile to listen to music and have […]

Continue »

Porok, Call back Ads and Simple Joys of Life

Published on Sep 12, 2006 in Random

First up, Porok! MTV India has tied up with Microsoft XBOX and is welcoming xbox to India in style with “Porok”. [Read news items 1, 2] As they say in the Ad, “Porok might have been inspired from cocks, but inside we are all tigers”. Having seen a couple of XBOX ads, I am sure […]

Continue »

Duct tape found! Three men arrested!!!

Published on Aug 25, 2006 in Random

Well, thats exactly the type of news items I am reading / watching these days. Not that there is nothing else is happening in the world, for some obvious reasons most of the MSM have chosen to adopt the policy of selling the news instead of reporting the news. So, even PHD decides to celebrate […]

Continue »

Orbit Musings and other things

Published on Aug 3, 2006 in Random

>>> How come chennai doesnt have any English / Hindi FM channels? I think (correct me) all other metros have them. The only FM channel where you can hear something in Hindi is All India Radio’s FM Channel. >>> I am planning to buy a TV. My budget is 10k. The TV must be flat […]

Continue »

A bachelors guide to renting a house in Chennai

Published on Jul 27, 2006 in Random

All you hopeless and wifeless bachelors, get up and start looking. With PHD releasing “the unofficial bachelors guide to renting a house in Chennai” today, you will never again get a “no, we dont rent to criminals, politicians, drummers, dogs, carpenters and bachelors” reply from your prospective landlords. Where to look: Never call a housing […]

Continue »

CATvertising

Published on Jul 24, 2006 in Random

This is that of the year when a huge business would thrive. A conservative estimate of the size of that business would be 60 crores or more per year. And its none other than Indian MBA entrance exams and their coaching. The CAT notification is out and so are the notifications for other prominent schools. […]

Continue »

a lot of nothing

Published on Jan 26, 2006 in Random

yeah, thats right, i have been catching up with a lot of nothing. Been shamelessly and indulgently lazy for the last 6-7 days. My daily routine (if you can call it so) is, Wake up at 9, sleep again Finally wake up at 12:30, get ready to eat watch a couple of episodes of friends […]

Continue »

HIV/AIDS – Interactive Campaign

Published on Jan 21, 2006 in Random

Thanks to interactive web technologies like flash, advertisers and marketers now have a powerful medium to engage consumers and deliver clear and memorable messages. I am trying to find the tvc of the annoying ‘anti-marie bureau’ ad and landed up in magindia. Even though I couldnt find the ad I needed, I found this really […]

Continue »

Welcome to the miraculous world

Published on Jan 16, 2006 in Random

Last night while switching the channels I stopped quite sometime at the TVC/Tele-shopping infomercials in some channels. I thought to myself, why not do some research on this type of marketing. The result is this post. What is tele-shopping all about?In the words of Mehesh Panna, a country manager at TeleBrands, “The basic concept of […]

Continue »

Where will the multiplex go now?

Published on Dec 24, 2005 in advertising, business, ideas, wonder why

You pay almost Rs. 200 for a service X. You drive almost 10 km to get the service. But to your utter dismay, you have little or no say in where you want your service to be delivered, to decide how long your want the break in between to be, you couldn’t sit with your […]

Continue »

Surprisingly Banks

Published on Dec 14, 2005 in advertising, banking, business

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]

Continue »