Close this search box.

Easy Website Metrics Dashboard with Excel



Do you run an e-commerce website? You are going to love this simple, clear and easy website metrics dashboard. You can track 15 metrics (KPIs) and visualize their performance. The best part, it takes no more than 15 minutes to setup and use. Here is a preview of the dashboard.

Read on to learn how to use this.

Download Website Dashboard Template

Please click here to download the dashboard template

How to use this Website Dashboard?

This dashboard is rather simple to use. Download the file using above link and follow these steps to set it up.

  1. Go to Data worksheet and enter your metrics (KPIs) and corresponding data for 2 weeks. 
  2. For each KPI, specify the type of calculation to use. You can get either total or average in the dashboard.
  3. Flag any 5 KPIs to show in summary tiles section.
  4. Go to Dashboard. It should be set up now.
  5. Format various metrics if needed (for example, currency format)
  6. Type 1 in column B (range B11:B25) to display an alert icon 🔴 next to a KPI
  7. Add any free text comments

That is all. The dashboard is ready to use. Present or print it.


Want more?

Try my ready to use KPI dashboard templates. Create stunning dashboards in an instant.

How is this website dashboard created?

This dashboard uses powerful and easy to work Excel features like,

Here is the construction process in a nutshell.

We start with input data. It is captured in below format.

Sample data for website dashboard

Construction of tiles in the summary area:

Top part of the dashboard shows five tiles, each detailing performance of one metric. These tiles are made with picture links and simple formulas. Here is an illustration of how one of the picture links is constructed.

top 5 metrics - tiles - how they are made

How the detail section of dashboard is made

The detail section of the dashboard lists all 15 KPIs and their performance stats. I have used simple formulas and SUBTOTAL formula to generate the numbers in this. The trend is drawn with sparklines. I’ve used Conditional formatting to show the percentage change icons and alert symbols.

Here is a deconstruction of the detail section inner workings.

detailed metrics report - construction

To understand more, please download a copy of the dashboard and examine the set up.

Website Metrics Dashboard - Explanation Video

If you are not sure how everything is set up, check out this explanation video. You will learn how this dashboard is made from scratch.

More Dashboard Tutorials & Templates

If you are looking for resources to build dashboards, then you have come to the right place. Chandoo.org has more than 300 examples of business dashboards and considered the best in world for all things dashboard related.

Check out below pages to learn more.


Share this tip with your colleagues

Excel and Power BI tips - Chandoo.org Newsletter

Get FREE Excel + Power BI Tips

Simple, fun and useful emails, once per week.

Learn & be awesome.

Welcome to Chandoo.org

Thank you so much for visiting. My aim is to make you awesome in Excel & Power BI. I do this by sharing videos, tips, examples and downloads on this website. There are more than 1,000 pages with all things Excel, Power BI, Dashboards & VBA here. Go ahead and spend few minutes to be AWESOME.

Read my storyFREE Excel tips book

Excel School made me great at work.

– Brenda

Excel formula list - 100+ examples and howto guide for you

From simple to complex, there is a formula for every occasion. Check out the list now.

Calendars, invoices, trackers and much more. All free, fun and fantastic.

Advanced Pivot Table tricks

Power Query, Data model, DAX, Filters, Slicers, Conditional formats and beautiful charts. It's all here.

Still on fence about Power BI? In this getting started guide, learn what is Power BI, how to get it and how to create your first report from scratch.

One Response to “Easy Website Metrics Dashboard with Excel”

  1. MarcoX says:

    Nice job Chandoo. Thanks for sharing.

Leave a Reply