How to present changes in Market Share using Charts?

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Most of us are comfortable with numbers, but we are confused when it comes to convert the numbers to charts. We struggle finding the right size, color and type of charts for our numbers. The challenge is two fold, we want to make the charts look good (we mean, really… really good) but at the same time we want our audience to focus on the message and not on the bells and whistles. This is where it gets tricky.

Almost 2 months ago our reader Jennifer sent me an email asking if there is an effective way to present market share changes between two periods for 2 products among five competitors.  I have replied her promptly with whatever I could think of as better ways to present the data. But I also posted a visualization challenge: How to show market share changes?

We have got quite a few comments and recently Jon Peltier himself wrote on this here: Show Market Share Changes – Few Alternatives

I thought it would be great to summarize various approaches we discussed as a case-study in how you can take same data and present it in different ways.

This is the data Jennifer had:

Market Share Data - Excel Charting Problem

  1. Here is how she presented it initially:
    market-share-product-2
  2. After seeing user discussions she remade the charts like this.
    Stacked Bar chart and lines showing market share
  3. Derek from Information Ocean responded to the challenge with this step graph (which he admits is not so effective). Nevertheless, they are another fun alternativeStep chart - market share
  4. Derek also proposed this “who is responsible for that?” chart. Despite looking little cluttered I liked this one.
    Line chart - Who is responsible for that?
  5. Dave from Favillae responds with this aligned bar chart alternative to present the same data. Another innovative way, he used blank series to adjust the gaps
    Aligned Bar Charts
  6. Nixnut, a commenter, tried bar charts to come up this variation. These are pretty good and provide both absolute and changes in market share values. He used overlapped chart technique to achieve this.
    Bar Charts
    (image url)
  7. Finally the alternatives presented by Peltier.
    This one is a panel chart
    (here is an excel tutorial for panel charts)
    Panel Chart
  8. A stacked bar chart
    Stacked Bar Chart
  9. A line chart
    Another Line chart
  10. A simpler, neater bar chart
    Simple Bar Chart
  11. A panel chart, but this time two products are separated
    Panel Chart with 2 Panels
  12. Last but not least, these are the alternatives I could think of. First one is a Line chart.
    Another Line chart
  13. This is a tag cloud (excel tag cloud tutorial & templates). The fonts are sized based on their relative market share percentages.
    Tag Cloud
  14. And in-cell chart variation.In-cell Chart

Conclusions – Which chart is better?

Well, there were quite a few very good charts. Personally I liked the panel chart version (#7) and bar chart variation by NixNut (#6).

Which one did you like?

Knowing that there are various ways to present the same data and using the version most suitable for your needs and situation is very important. If you want to raise alarm about market share loss, use a chart that alarms people. If you want to downplay the marketshare loss, use a chart that barely shows the information.

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14 Responses to “How many ‘Friday the 13th’s are in this year? [Formula fun + challenge]”

  1. in C3=2016
    in C4=3
    in C5=1 (the first next year with three Friday the 13ths)

    =SMALL(IF(MMULT(--(MOD(DATE(C3+ROW(1:1000),COLUMN(A:L),13),7)=6),ROW(1:12)^0)=C4,C3+ROW(1:1000)),C5)

    formula check in the next 1000 years

  2. Brian says:

    This will generate a table of counts of Friday the 13th's by year. If I didn't screw it up the next year with three is 2026.

    I created a simple parameter table with a start date and end date that I wanted to evaluate. That calculates the number of days and generates a list of those days. Then filter and group. The generation of the list in power query (i.e. without populating a date table in excel) is pretty cool, otherwise this isn't really doing anything than creating a big date and filtering/counting.

    let
    Source = List.Dates(StartDateAsDate, Days2, #duration(1,0,0,0)),
    ConvertDateListToTable = Table.FromList(Source, Splitter.SplitByNothing(), null, null, ExtraValues.Error),
    AddDayOfMonthColumn = Table.AddColumn(ConvertDateListToTable, "DayOfMonth", each Date.Day([Column1])),
    AddYearColumn = Table.AddColumn(AddDayOfMonthColumn, "Year", each Date.Year([Column1])),
    AddDayOfWeekColumn = Table.AddColumn(AddYearColumn, "Day of Week", each Date.DayOfWeek([Column1])),
    FilterFriday13 = Table.SelectRows(AddDayOfWeekColumn, each ([DayOfMonth] = 13) and ([Day of Week] = 5)),
    Friday13thsByYear = Table.Group(FilterFriday13, {"Year"}, {{"Number of Friday the 13ths!", each Table.RowCount(_), type number}})
    in
    Friday13thsByYear

    • Brian says:

      With the parameters replaced by values should you want to play along at home. This runs for 20 years starting on 1/1/2016.

      let
      Source = List.Dates(#date(2016,1,1), 7300, #duration(1,0,0,0)),
      ConvertDateListToTable = Table.FromList(Source, Splitter.SplitByNothing(), null, null, ExtraValues.Error),
      AddDayOfMonthColumn = Table.AddColumn(ConvertDateListToTable, "DayOfMonth", each Date.Day([Column1])),
      AddYearColumn = Table.AddColumn(AddDayOfMonthColumn, "Year", each Date.Year([Column1])),
      AddDayOfWeekColumn = Table.AddColumn(AddYearColumn, "Day of Week", each Date.DayOfWeek([Column1])),
      FilterFriday13 = Table.SelectRows(AddDayOfWeekColumn, each ([DayOfMonth] = 13) and ([Day of Week] = 5)),
      Friday13thsByYear = Table.Group(FilterFriday13, {"Year"}, {{"Number of Friday the 13ths!", each Table.RowCount(_), type number}})
      in
      Friday13thsByYear

  3. Alex Groberman says:

    =MATCH(3,MMULT(N(WEEKDAY(DATE(C3+ROW(1:100)-1,COLUMN(A:L),13))=6),1^ROW(1:12)),)+C3-1

    • David N says:

      It should be pointed out that Alex's solution, unlike some others, has the additional advantage of being non-array. My solution was nearly identical but with -- and SIGN instead of N and 1^.

      =C3-1+MATCH(3,MMULT(--(WEEKDAY(DATE(C3-1+ROW(1:25),COLUMN(A:L),13))=6),SIGN(ROW(1:12))),0)

  4. SunnyKow says:

    Sub Friday13()

    Dim StartDate As Date
    Dim EndDate As Date
    Dim x As Long
    Dim r As Long

    Range("C7:C12").ClearContents
    StartDate = CDate("01/01/" & Range("C3"))
    EndDate = CDate("31/12/" & Range("C3"))
    r = 7
    For x = StartDate To EndDate
    If Day(x) = 13 And Weekday(x, vbMonday) = 5 Then
    Cells(r, 3) = Month(x)
    r = r + 1
    End If
    Next
    End Sub

    • SunnyKow says:

      Calculate next year with 3 Friday 13th. Good for 100 years different from year entered in cell C3

      Sub ThreeFriday13()

      Dim StartDate As Date
      Dim EndDate As Date
      Dim x As Long
      Dim WhatYear As Integer
      Dim Counter As Integer

      Range("E7").ClearContents
      StartDate = CDate("01/01/" & Range("C3") + 1)
      EndDate = CDate("31/12/" & Range("C3") + 100)
      Counter = 0

      For x = StartDate To EndDate
      If WhatYear Year(x) Then
      WhatYear = Year(x)
      'Different year so reset counter
      Counter = 0
      End If
      If Day(x) = 13 And Weekday(x, vbMonday) = 5 Then
      Counter = Counter + 1
      If Counter = 3 Then
      WhatYear = Year(x)
      Exit For
      End If
      End If
      Next
      Range("E7") = WhatYear

      End Sub

      • SunnyKow says:

        *RE-POST as not equal did not show earliuer
        Calculate next year with 3 Friday 13th. Good for 100 years different from year entered in cell C3

        Sub ThreeFriday13()

        Dim StartDate As Date
        Dim EndDate As Date
        Dim x As Long
        Dim WhatYear As Integer
        Dim Counter As Integer

        Range("E7").ClearContents
        StartDate = CDate("01/01/" & Range("C3") + 1)
        EndDate = CDate("31/12/" & Range("C3") + 100)
        Counter = 0

        For x = StartDate To EndDate
        If WhatYear NE Year(x) Then
        WhatYear = Year(x)
        'Different year so reset counter
        Counter = 0
        End If
        If Day(x) = 13 And Weekday(x, vbMonday) = 5 Then
        Counter = Counter + 1
        If Counter = 3 Then
        WhatYear = Year(x)
        Exit For
        End If
        End If
        Next
        Range("E7") = WhatYear

        End Sub

  5. Devesh says:

    I've a doubt with using array formula here.
    In sample workbook, I tried to replicate the formula again.
    =IFERROR(SMALL(IF(WEEKDAY(DATE($C$3,ROW($A$1:$A$12),13))=6,ROW($A$1:$A$12)),$B7),"")
    For this I selected C7 to C12, and typed the same formula and pressed ctrl+alt+Enter. But in all cells it is taking $B7 (and not $B7, $B8, $B9.... etc)
    and since it is array formula I can't edit individual cell.
    Please guide.
    Thanks

  6. Pablo says:

    Hi Chandoo,
    Cool stuff. You need to clarify that the answer of 5 represents the 1st month in the year that has a Friday the 13th, and not the number of Fridays the 13th in the year. Subtle, but important difference.
    Thanks,
    Pablo

  7. Micah Dail says:

    I like the MMULT() function far more, but here's how I would have tackled it. It uses an EDATE() base and MODE() over 100 years. I'm assuming that 100 years is enough time to catch the next year with 3 friday 13th's. Array entered, of course.

    {=MODE(IFERROR(YEAR(IF((WEEKDAY(EDATE(DATE(C3, 1, 13), ROW(INDIRECT("1:1200"))))=6), EDATE(DATE(C3, 1, 13), ROW(INDIRECT("1:1200"))), "")), ""))}

  8. Jason Morin says:

    Finding all the Friday the 13ths in a Year:

    =SUMPRODUCT((DAY(ROW(INDIRECT(DATE(C3,1,1)&":"&DATE(C3,12,31))))=13)*(TEXT(ROW(INDIRECT(DATE(C3,1,1)&":"&DATE(C3,12,31))),"ddd")="Fri"))

  9. jmdias says:

    {=sum(if(day.of.week(DATe($YEAR;{1;2;3;4;5;6;7;8;9;10;11;12};13);1)=6;1;0))}
    just list the years

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