This is a guest post by Sohail Anwar.
Let’s not bore you with an intro. You are about to learn a VLOOKUP trick that Lucifer himself would not want you to know. It’s so absurdly powerful that it was developed in a lab and had to be tested on Rocky’s arch nemesis Ivan Drago.

Presenting the Multiple criteria VLOOKUP!
…boring…pass, we’ve seen it.
Oh, have you? Not like this you haven’t. This will change the way you work with Excel.
Let me start with an easy example. Here’s some data and we would love to know what Bb and Dd is.

Easy. Let’s put a helper column in that concatenates the two inputs and do a basic VLOOKUP.

Puh-lease. How boring.
Bye Bye Helper Column, it was nice while it lasted.
With a dash of CHOOSE and sprinkling of Array formulas, we’re about to change the game:
=VLOOKUP($E2,CHOOSE({1,2},$A$2:$A$7&$B$2:$B$7,$C$2:$C$7),2,0) and press Ctrl + Shift + Enter

Without getting into too many details, using the Array creates a makeshift virtual helper column. You don’t have to understand Array formulas to make them work for you. I will lay out the simple structure that you can replicate
VLOOKUP(lookup value, CHOOSE({1,2,...N},Column1 & Column 2 &…& Column N, Result Column),2,0)
Where the lookup value is either something pre-concatenated (like Bb or Dd above) or you are using multiple criteria that you concatenate when entering the lookup value. The CHOOSE structure is easy. Always {1,2} then concatenate (with &) as many columns as you want (that the lookup values will need to look in) and the VLOOKUP’s column number is always 2. Let’s explore another example:

Let’s say we want to look up the Savings Produced for a Director of Grade D who started in 2014. That’s 3 lookup criteria. Let’s follow the structure.
=VLOOKUP(A13&A14&A15,CHOOSE({1,2},A2:A10&B2:B10&C2:C10,D2:D10),2,0) and press Ctrl + Shift + Enter
The two key things to note is that our lookup value is a concatenation of the criteria, in this case I have put the criteria in A13, A14 and A15 (hence A13&A14&A15 is our lookup value). Secondly, in the CHOOSE formula, the ranges in the middle part (A2:A10&B2:B10&C2:C10) have to be concatenated in the same order that the lookup value was concatenated. So we concatenated:
Start Year & Grade & Role
In both the lookup value and lookup columns within the CHOOSE.
I stumbled on this many years ago at work and it is the easiest way to do multiple criteria lookups. Play around and add more criteria…but that’s just the beginning!
When I get that feeling, it’s like Textual Healing
So how can we take this concept and make it even more useful?
First, let me share my story of pain and anguish.
Often when dealing with volumes of text data I make numerous helper columns to deal with the multitude of ways I am presented with names. Anyone who’s reconciled HR data to Finance data for example can appreciate that pain. Finance write their names First Name (column 1) Surname (column 2), then HR provide a spread with Last Name, Surname (column 1), then all of a sudden the Project team join in the fun with First Name, Surname (column 1)! Arrghh!
So I am now left to deal with this chaos via numerous text formulas involving SEARCH, LEFT, RIGHT, MID, LEN and MYSANITY (okay perhaps that last one is my own UDF, my volatile UDF). So, maybe it’s not that bad, but when you’ve been doing it for as long as I have, it gets tedious and you begin to search for efficiency. So, one day like the rebellious closing scene from Dead Poet’s society, I stood on my desk and declared ‘Oh Captain, My Captain’ as I refused to create another ‘helper’ column.

After my colleagues talked me down from the table and reassured me (“There there Sohail, I don’t mind inserting new columns for you occasionally”…”Sure you don’t John, sure you don’t”), I went about finding a less ‘helpful’ way. Would you believe, our new friend the multiple criteria lookup was the answer.
You see, not only can our criteria be cell references but also extra characters! Let’s say we have First Name(Column A), Surname (Column B) and Unique Reference (Column C). Someone gives us a spreadsheet with the names in either a First Name + Surname or Surname, First Name format. We can look this up by including the extra characters in our lookup columns within the CHOOSE.

Look closely at the middle of the CHOOSE since that’s where the magic is. Download the workbook to see the example in action.

We have pretty much instructed the two columns we are looking up to join up in a specific way. First we want them to join up with a space in between. Then the second formula has asked them to join up Surname, comma and space in between, then finally the First Name. So as far as Excel is concerned we have created two virtual helper columns that look like this:

This makes it straightforward for us to look up John Johnson or Johnson, John in them.
There are virtually no bounds to how you can use this Multiple Criteria VLOOKUP. It made my life tremendously easy and I’m sure it makes yours easier too. Do me a favor and let me know in the comments some of the crazy ways you are applying it.
And then if you haven’t already grabbed a copy of Chandoo’s VLOOKUP book I cannot recommend it enough as the ultimate resource in VLOOKUP mastery
Download Example Workbook
Click here to download the example workbook prepared by Sohail. Play with it to learn more.
Added by Chandoo
Thank you Sohail
Thank you Sohail for writing this very useful, incredibly fun tutorial. I am sure our readers will enjoy it as much as I do. Thanks.
If you like this, please say thanks to Sohail.
Related discussion on Multi-conditional lookups
As you can guess, this is not the first time we talked about using multiple conditions in VLOOKUP. Check out below articles for more ideas & tips:
- Multi-condition lookup using Excel
- Using CHOOSE formula to make VLOOKUP go left
- Introduction to SUMIFS & CHOOSE formulas
About the author: Sohail Anwar is a Londoner who has spent over 10,000 hours applying Excel in his professional life and earns well over 6 figures as a result. Now he’s on a mission to teach professionals how to massively increase their earnings by learning and applying Excel like never before. Find out more about Sohail on Earn With Excel or LinkedIn














13 Responses to “Using pivot tables to find out non performing customers”
To avoid the helper column and the macro, I would transpose the data into the format shown above (Name, Year, Sales). Now I can show more than one year, I can summarize - I can do many more things with it. ASAP Utilities (http://www.asap-utilities.com) has a new experimental feature that can easily transpose the table into the correct format. Much easier in my opinion.
David
Of course with alternative data structure, we can easily setup a slicer based solution so that everything works like clockwork with even less work.
David, I was just about to post the same!
In Contextures site, I remember there's a post on how to do that. Clearly, the way data is layed out on the very beginning is critical to get the best results, and even you may thinkg the original layout is the best way, it is clearly not. And that kind of mistakes are the ones I love ! because it teaches and trains you to avoid them, and how to think on the data structure the next time.
Eventually, you get to that place when you "see" the structure on the moment the client tells you the request, and then, you realized you had an ephiphany, that glorious moment when data is no longer a mistery to you!!!
Rgds,
Chandoo,
If the goal is to see the list of customers who have not business from yearX, I would change the helper column formula to :
=IF(selYear="all",sum(C4:M4),sum(offset(C4:M4,,selyear-2002,1,columns(C4:M4)-selyear+2002)))This formula will sum the sales from Selected Year to 2012.
JMarc
If you are already using a helper column and the combox box runs a macro after it changes, why not just adjust the macro and filter the source data?
Regards
I gotta say, it seems like you are giving 10 answers to 10 questions when your client REALLY wants to know is: "What is the last year "this" customer row had a non-zero Sales QTY?... You're missing the forest for the trees...
Change the helper column to:
=IFERROR(INDEX(tblSales[[#Headers],[Customer name]:[Sales 2012]],0,MATCH(9.99999999999999E+307,tblSales[[#This Row],[Customer name]:[Sales 2012]],1)),"NO SALES")
And yes, since I'm matching off of them for value, I would change the headers to straight "2002" instead of "Sales 2002" but you sort the table on the helper column and then and there you can answer all of your questions.
Hi thanks for this. Just can't figure out how you get the combo box to control the pivot table. Can you please advise?
Cheers
@Kevin.. You are welcome. To insert a combo box, go to Developer ribbon > Insert > form controls > combo box.
For more on various form controls and how to use them, please read this: http://chandoo.org/wp/2011/03/30/form-controls/
Thanks Chandoo. But I know how to insert a combobox, I was more referring to how does in control the year in the pivot table? Or is this obvious? I note that if I select the Selected Year from the PivotTable Field List it says "the field has no itens" whereas this would normally allow you to change the year??
Thanks again
worked it out thanks...
when =data!Q2 changes it changes the value in column N:N and then when you do a refreshall the pivottable vlaues get updated
Still not sure why PivotTable Field List says “the field has no itens"?? I created my own pivot table and could not repeat that.
Hi, I put the sales data in range(F5:P19) and added a column D with the title 'Last sales in year'. After that, in column D for each customer, the simple formula
=2000+MATCH(1000000,E5:P5)
will provide the last year in which that particular customer had any sales, which can than easily be managed by autofilter.
Somewhat longer but perhaps a bit more solid (with the column titles in row 4):
=RIGHT(INDEX($F$4:$P$19,1,MATCH(1000000,F5:P5)),4)
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