Designing a Customer Service Dashboard in Excel [Part 1 of 4]

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Sawadee Krup folks. Today, we begin a new series on Chandoo.org – Making a Customer Service Dashboard using Excel. This 4 part tutorial teaches you,

Designing Customer Service Dashboard
Data and Calculations for the Dashboard
Creating the dashboard in Excel
Adding Macros & Final touches

Customer service is one area where a lot of data is collected regularly. Understanding all this and making business decisions is quite complex task. This is where dashboards shine.

Sneak-peek at the Final Dashboard

Before we jump in to the tutorial, let me show you the final dashboard. Click on it to enlarge.

Customer Service Dashboard in Excel

[enlarge the image]

What do we want in our customer service dashboard?

The very first step in making our customer service dashboard is to ask “what do we want in this dashboard?”

The answer to this question changes from company to company & individual to individual. In our case, lets assume, we are designing a customer service dashboard for a large computer manufacturer – LCM inc.

The context of our dashboard

A bit of context on LCM’s call center,

  • The call center services 6 different product categories – Monitors, Desktops, Laptops, Accessories, Software and Misc.
  • The call center receives calls from 5 regions – North, South, East, West and Mid-west
  • The call center services 4 types of customers – Large corporates, SMEs, Individual customers, and non-profits.
  • And LCM has 6 agents to take care of the calls – Agent Bond, Harry, Smith, Mary, Vinod and Neo
  • During each call, the LCM agents try to up-sell a product in the same category of the call (for ex. if we get a call related to monitors, we try to sell another monitor to the customer, just like in real world!)

Below you can see the data collected for each call:

Data for the customer service dashboard

What are the goals of our dashboard?

Now that we know the context & how our data looks like, lets understand what should our dashboard do.

We need to answer this question from the perspective of the end users of this dashboard – in this case, the customer service head of LCM.

I have never been customer service head of a large call center. All my experiences with call centers involve waiting on the call listening to horrible music over and over and over… So I will just use my imagination and say that our dashboard should,

  • Provide a view of key metrics (KPIs) for the 4 week period starting from a given date.
    • Like call volume, durations, resolution rate, satisfaction ratings, upsell $s
  • Allow for comparison between any two values of a dimension
    • Like Monitors vs. Desktops, Agent Bond vs. Agent Smith, North vs. South
  • Allow for comparison based on any metric
    • Like Call  volume by day, resolution rate by day, upsell by day etc.
  • Show everything in single view

Designing a rough sketch of the dashboard

Based on all these needs of our customer service head, lets design a dashboard. This is where we get creative. For this part, I rely on a technique that is so natural that even my 2 year old son uses it. I doodle.

So lets doodle our dashboard on a blank paper. This is what I came up with. Feel free to draw your own based on what our boss wanted.

Customer Service Dashboard – Design #1

 

This is my first attempt.

Designing Customer Service Dashboard - Sketch #1

Customer Service Dashboard – Design #2

This is what I got after I have refined the design a bit and made it compact so that we can fit everything in single view.

Designing a Customer Service Dashboard in Excel - Sketch #2

Validating your Design

This is where we take the rough sketch and discuss it with colleagues & boss. We make sure that all our dashboard goals are met by this design. We also validate whether our data can support this design (for example, we may want to show certain metrics, but our data may not allow this.)

In our case, I validated my sketch with what we mentioned in the goals section and made sure everything is met.

A demo of Final Dashboard

Since I have already made the final dashboard, here is a quick demo of how it works:

[Watch the demo on our YouTube channel]

What next? – Getting Data & Calculations in place

Now that we are done with the design, next step is to get our data and all the calculations (formulas, named ranges, validations, pivot tables) in place.

How would you design a customer service dashboard?

Customer service is one area where dashboards are used quite often. Have you ever designed dashboards or one page reports in this area? If so what is your experience like? How have you designed the dashboard? What Excel techniques and ideas have you used? Please share using comments.

Also, if you were to design the dashboard for LCM inc., how would you approach it? Please share your ideas using comments.

References & Related Learning

If you are looking for examples, information & tutorials on Excel dashboards, you are at the best. At Chandoo.org we have elaborate examples, tutorials, training programs & templates on Excel dashboards, to make you awesome. Please go thru below to learn more:

Special thanks to NY Times:

I must thank New York Times’ 2012 Money Race visualization. I have used the comparison idea for this dashboard.

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49 Responses to “Interactive Pivot Table Calendar & Chart in Excel!”

  1. Saran says:

    Excellent post again from awesome chandoo.org

    This is one of the post to evident, without using macros we can create excellent charts using available excel options.

    Slicer is one of the useful option in excel 2010 .. excited to see more options in excel 2013.

    Regards,
    Saran
    http://www.lostinexcel.blogspot.com

  2. Pavi says:

    Nice one chandoo............... great work done.....

  3. Luke M says:

    Cool article. Only downside was that I didn't see at first that I needed 2010. Guess I still have to wait awhile before getting to try this out myself.

  4. Jason says:

    I consider myself an Excel expert, but you constantly amaze me with posts like this.  Fantastic calendar!

  5. Kevin says:

    Good post, like this little trick!!
    How to not show the value in the cell
    format the cell to custom with the below
    ;;;

  6. parsnip says:

    Could you add lists of holidays to be transferred to the calendar days?
    Two lists would be needed: 1) for the holidays that stay fixed (eg, CHristmas), and 2) for the holidays that move around (eg, Thanksgiving).
    Such lists would be prepared externally, and the program would transfer their information to the appropriate days.

  7. Wow! This is something amazing. I am going to do some practicals with this and show a sales trend on this. As we have our sales plans weekly basis, this should impress by boss when put in dashboard. Cool.

    And thanks1

  8. John H says:

    Chandoo you have a knack of getting on to these great looking very creative ideas! 

    One thing with calendars I have seen before is not catering for able to enter notes or appointments or project milestones.  But with this one it's easy enough to add the extra lines as you have done for the chart concept and link to this other type of info.

    For 2003 we could replace slicers with a validation style dropdown couldn't we?
     

  9. Jitto says:

    Chandoo, you are awesome;)  i was using calender to show my reports, but i had made all months and then underneith date shows the value, man its really awesome . i am going to use this format for my reports.. only draw back for me is i am using 2007. hence no slicer.. may be have to modify with out slicer.

  10. Mawdo81 says:

    Why not use =weeknum() for the weeknum column?

  11. 3G says:

    Great tricks! I love trying to reproduce the charts myself to get the hang of 'em. This one was great.

    My only issue is getting the VBA in the year object to refresh the data. I used the VBA provided at the link, and, I can see it in the Macros tab, but, when I click the spinner the data does not update. Any tips?

    Thx!
    3G

  12. Vaughan says:

    Just started at chandoo - this is great!

    I opted to use the formula  =IF(F6>F5,G5,G5+1) for my weeknum - worked for me (I didn't get all the way through the example, since I'm running Excel 2007 - so don't know if that'll affect anything later in the example). I'm open to comments on this alternative approach.

    Thanks for creating this website!

    VC (Excel student).
     

  13. Jordan Goldmeier says:

    Very cool - but now I'm even more excited for the new time controls for Excel 2013!

  14. shanmughan says:

    Great calendar... 

    I wonder whether we can make a school calendar (Class, subjects, teachers) using this calendar, assuming the weekly plan is duplicated across the year.

     

    • Jan Halliday says:

      I would love to be a part of creating a class schedule...I'm attempting to help a friend (gratis) to do just that - can you point me in the right direction or provide a sample of sorts?

  15. [...] Wow – what do you think of the interactive calendar chart demo above? To achieve this impressive effect you must have Excel 2010 because it utilises slicers, which is a feature introduced in Excel 2010. Find out how this treasure was created on Chandoo’s page. [...]

  16. Jiakun says:

    Hello Chandoo,

    Great works! I learn a lot from this website. Here is the problem I met when I follow your tutorial: once I run and save this cool pivot calendar chart , the size of excel file will increase every time. Could you let me know how to figure it out? Thank you for your time in advance.

    An excel chart-fan from China. 

  17. Rob says:

    wow, love the calendar, i'm a newbie, found this site and it's amazing.

    Got it mostly figured out, but could do with help with your named range 'tblchosen'

    I can build the pivots, link the calendars together but can't see how to use index(tblchosen...) to pull through the productivity figures 

    appreciate any help

    thanks 

  18. Ninad says:

    Great. Miss the Today button.  Will try and figure a way to add this to the file.

  19. Mike says:

    I want to start the week on Monday, not Sunday (MTWTFSS).  Re-arranging the calendar tab works however, any month where the 1st is a Sunday starts on the second and totally omits Sun 1.  I have been tinkerign for a while, but can't seem to figure this out.

    • Mike says:

      Changing F2 on the 'Calcs' tab to 2 so that the week starts on Monday works.

      Cutting & pasting Sunday on the 'Pivot Calendar' tab and moving all cells up 1 row works.

      However, using April 2013 for example, you lose the 1st off of the pivot calendar so that the month starts on 2 April. What should happen is the first row should only show Sun 1 April and then the next row starts Mon 2 April. Still can't fugure out where the problem lies.

      • Mike says:

        "Further Enhancements:

        Adjust week start to Monday: Likewise, you can modify your formulas to adjust weekstart to Monday or any other day you fancy."

        I have tinkered with this previously with no success, does anyone know which formulas require tinkering, I have only succeeded in breaking this in an effort start a week on a Monday.

  20. [...] Interactivo    Artículo original var dd_offset_from_content = 50; var dd_top_offset_from_content = 0; Tags: 2013, calendario, [...]

  21. Jeroen says:

    Completely off topic, but how do you create those animated pictures in your tutorials? It is not a movie (like the Youtube movie), so what software do you use to create such high quality "animated" pictires? Thanks

  22. James says:

    This is fairly easy to do just using calendar formulas, which would be quicker, and doesn't need VBA? Am I missing something?

  23. [...] on how to generate an interactive calendar using pivot tables. Please check out Chandoo’s Interactive Pivot Table Calendar & Chart in Excel before reading this, as I want to go through how I used his method to adapt a calendar which was [...]

  24. FK says:

    Great tip shared by you... howevr would appreciate if you could mention in your tricks about excel version. The example above would work only in excel 2010 and above I believe. Please help me if there is any way we can use the tip in excel 2007 as well..
     
    Many Thanks,
    Regards,
    FK

  25. swissfish says:

    Hi, I'm going to give this a shot, but one small question before I do. Can a linked cell be updated based on the date that is selected from the calendar? The calendar is really cool and this would make is especially good to use (and easy and fast).
    Regards,
    swissfish.

  26. ElliJ says:

    This post is awesome, and using your instructions, I was able to get this to work with a pivot table that pulls directly from a Project Server database. It was a bit complicated to get the day to sum correctly, but I managed to finagle it. I hope you don't mind if I link back to you when I post my instructions.

    Thanks for giving me a starting point for this!

  27. Seb says:

    This is great, and pretty much everything I was looking for.

    However, I already have a large spreadsheet, and I want to include your worksheets in it. I copied all the worksheets and the Module 1, but I can't get it to work. What else do I need to transfer / update please?

  28. marycmjd says:

    Hello there, is it possible to use this pivot to produce a calendar style chart, with returns multiple data per date, which on the calendar then, when clicked links to the data to provide more background information? What do you think? I'd love if I could pivot when i need. thanks, m

  29. Andrew says:

    This is amazing and will work well for my calendar project! My question is, how can I expand the calendar to fit a standard sheet of paper?

  30. Paula says:

    Wow - this is so creative. I'm taking the basic idea and building a reservation calendar.
    Question: How do you get the month and year slicers on a different page than the pivot tables? I'd like to have my final calendar on a separate page from the pivot.

  31. Mack says:

    This is perfect...is there a way to add notes/tasks to the individual days?

  32. Jennifer says:

    Excel will not let me insert blank rows between lines in the pivot table. I am use Excel 2013 - is there a pivot table tools command that must be used?

    I can create the pivot table calender with a year spinner & month slicer but I do not see how to display the the attendance information that I have in the original data table.

    Thank you for the wonderful post and I am sorry for my lack of understanding...

  33. Christopher says:

    Excellent!

    Please show me how to add an alternative calendar to this calendar, Chinese or lunar calendar (and by lunar I don't mean phases of the moon), like what they still use in Asia

    Thanks
    Christopher

  34. […] Wow – what do you think of the interactive calendar chart demo above? To achieve this impressive effect you must have Excel 2010 because it utilises slicers, which is a feature introduced in Excel 2010. Find out how this treasure was created on Chandoo’s page. […]

  35. A.Maurizio says:

    Hello my name is Maurice, excuse me for my further request, but believe me, without your help priprio not know how to solve this problem.
    So: always using a chart positioned on an excel sheet I wanted to match each square (series) to a single cell, to create a perpetual calendar.
    Now everything works fine; except that for a fact, and it is this: In the calendar as you well know some numbers may not be apparent until certain conditions, which I solved by writing this "= O code (AA5 = DATE ( $ H $ 1; MONTH ($ AD $ 12) +1; 1)) and the game and done.
    Now I would like to achieve the same thing using the Chart; How can I do to make this happen! let me also just a practical example so that I can understand all the rest then I'll do; Thanks Greetings from A.Maurizio

    Link Program : Link: https://app.box.com/s/lhqva3eji0xcf2nmk8lxyki88tt1mi5t

  36. Ileana Dentremont says:

    Great info, thanks for sharing

  37. Mike Deryck says:

    Hi,

    I love your calendar however I am modifying it for use in displaying employee performance metrics on a day by day basis.
    I see where tblChosen and tblDates are named ranges however I cannot find them anywhere.
    Are they assigned to specific cells because I cannot tell.
    I see both of them in the Name Manager, which tells me what they refer to but does not give a value or cell location.

    • Hui... says:

      @Mike
      With the Names in the Name Manager
      Simply select the name
      Then click in the Refers To: box at the Bottom
      Excel will take you to where the Named Range is referring to

  38. […] Wow – what do you think of the interactive calendar chart demo above? To achieve this impressive effect you must have Excel 2010 because it utilises slicers, which is a feature introduced in Excel 2010. Find out how this treasure was created on Chandoo’s page. […]

  39. Nelson says:

    Hi, Chandoo
    This Pivot Calendar is an excellent idea. I’ve done one for myself using your guidelines. I just need something I’m not being able to do. I need that when I open the file the default date is set to today’s date. I know how to do it with conditional formatting. But I think I’ll need some vba coding for this. Can you please help me with this. Thanks in advance

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