A good dashboard must show important information at a glance and provide option to drill down for details.
Showing Top 10 (or bottom 10) lists in a dashboard is a good way to achieve this (see below).

Today we will learn an interesting technique to do this in Excel.
Lets assume you are the owner of ACME inc. and you want to show the performance of your products in a dashboard. But since you hate clutter (and love Coyote, your lone customer), you want to show the top 10 products by sales & orders and give an option to drill down if someone is interested.
Lets say your data looks like this:

Now, follow these simple steps.
- Select your data & insert a pivot table (tutorial here).
- Use product as the row label & sales as the value for pivot table.
- Now, sort the products by descending order of sales – See this:

- Comeback to dashboard and point to first 10 rows of the pivot report using cell references.
- Type view more in a cell beneath the top 10 and press CTRL+K (this opens the hyperlink dialog box).
- Just point to cell A1 in your pivot report worksheet. Click OK.
- Now, if you click on the view more link, you will jump to pivot report instantly. Pretty neat, eh?
- That is all. Go sell some Mouse Snare or Iron Bird Seed. Mr. Wile is at the counter.
Advantages of this technique:
Ardent readers of chandoo.org or dashboard practitioners usually rely on a sort & scroll technique similar to the one we discussed in KPI Dashboards post. But as you can see, using formulas & form controls is a tedious process. If you want to filter your source data based on a criteria (say top products by sales where refund rate is more than 3%) then your formulas will be awfully long and complicated.
This is where pivot tables shine. They are easy to setup. You can sort & filter pivot tables in multiple ways & then link the output to dashboard tables (or charts) with ease.
Download Example Dashboard with top 10 tables
Click here to download the example dashboard with top 10 tables. This is a demonstrative file, not a real dashboard. So take it with a pinch of salt (or TNT if you fancy).
Do you show Top 10 values in Dashboards?
I use them all the time. You can see top 10 values in many of the dashboards I constructed or recommend. (here is 1,2,3). I think they are a great way to capture attention and encourage analysis. You can get top 10 values using either pivot tables like above or use formulas like large & small. You can even set up dynamic charts to show top 10 values. or use Conditional formatting to highlight top 10 values. I just love them.
What about you? Do you show top / bottom values in your dashboards? What techniques and ideas you follow. Please share using comments.
More Excel Dashboard Techniques:
- Display Alerts in Dashboards to catch user attention
- Budget vs. Actual charts in Dashboards
- Use shapes in Dashboards to make them effective
- More Excel Dashboard tips, tricks, templates & tutorials
Get Dashboard Training from Chandoo.org
I have made an hour long video training explaining how to construct Excel Dashboards using a recent dashboard I made as an example. If you work on dashboards, this is a good program for you. Click here to learn more.


















9 Responses to “CP044: My first dashboard was a failure!!!”
CONGRATS on the book!
Thanks for this podcast. It's great to hear about your disaster and recovery. It's a reminder that we're all human. None of this skill came easily.
Thank you Oz. I believe that we learn most by analyzing our mistakes.
Hey chandoo
this really a good lesson learned
but as I have already stated in one of my previous email that it would be more helpful for us if you could release videos of your classes for us
thanks
The article gave me motivation, especially you describing the terrible disaster that you faced but how to get back from the setbacks. Thanks for that, but with video this will be more fun.
Hi Nafi,
Thanks for your comments. Please note that this is (and will be) audio podcast. For videos, I suggest subscribing to our YouTube channel. No point listening to audio and saying its not video.
You always motivate me with respect of the tools in excel. How we can really exploit it to the fullest. Thanks very much
Thank you Amankwah... 🙂
Thank you very much, Chandoo, for your excellent lessons, I am anxious to learn so valuable tips and tricks from you, keep up the great job!
I truly appreciate the transcripts of the podcasts, because as a speaker of English as a second language, it allows me to fully understand the material. It'd be great if you can add transcripts to your online courses too, I am sure people will welcome this feature.
Dashboards for Excel has arrived in Laguna Beach, CA! Thanks!
Now I need to make time to "learn and inwardly digest" its contents as one of my high school teachers would admonish us!