A good dashboard must show important information at a glance and provide option to drill down for details.
Showing Top 10 (or bottom 10) lists in a dashboard is a good way to achieve this (see below).

Today we will learn an interesting technique to do this in Excel.
Lets assume you are the owner of ACME inc. and you want to show the performance of your products in a dashboard. But since you hate clutter (and love Coyote, your lone customer), you want to show the top 10 products by sales & orders and give an option to drill down if someone is interested.
Lets say your data looks like this:

Now, follow these simple steps.
- Select your data & insert a pivot table (tutorial here).
- Use product as the row label & sales as the value for pivot table.
- Now, sort the products by descending order of sales – See this:

- Comeback to dashboard and point to first 10 rows of the pivot report using cell references.
- Type view more in a cell beneath the top 10 and press CTRL+K (this opens the hyperlink dialog box).
- Just point to cell A1 in your pivot report worksheet. Click OK.
- Now, if you click on the view more link, you will jump to pivot report instantly. Pretty neat, eh?
- That is all. Go sell some Mouse Snare or Iron Bird Seed. Mr. Wile is at the counter.
Advantages of this technique:
Ardent readers of chandoo.org or dashboard practitioners usually rely on a sort & scroll technique similar to the one we discussed in KPI Dashboards post. But as you can see, using formulas & form controls is a tedious process. If you want to filter your source data based on a criteria (say top products by sales where refund rate is more than 3%) then your formulas will be awfully long and complicated.
This is where pivot tables shine. They are easy to setup. You can sort & filter pivot tables in multiple ways & then link the output to dashboard tables (or charts) with ease.
Download Example Dashboard with top 10 tables
Click here to download the example dashboard with top 10 tables. This is a demonstrative file, not a real dashboard. So take it with a pinch of salt (or TNT if you fancy).
Do you show Top 10 values in Dashboards?
I use them all the time. You can see top 10 values in many of the dashboards I constructed or recommend. (here is 1,2,3). I think they are a great way to capture attention and encourage analysis. You can get top 10 values using either pivot tables like above or use formulas like large & small. You can even set up dynamic charts to show top 10 values. or use Conditional formatting to highlight top 10 values. I just love them.
What about you? Do you show top / bottom values in your dashboards? What techniques and ideas you follow. Please share using comments.
More Excel Dashboard Techniques:
- Display Alerts in Dashboards to catch user attention
- Budget vs. Actual charts in Dashboards
- Use shapes in Dashboards to make them effective
- More Excel Dashboard tips, tricks, templates & tutorials
Get Dashboard Training from Chandoo.org
I have made an hour long video training explaining how to construct Excel Dashboards using a recent dashboard I made as an example. If you work on dashboards, this is a good program for you. Click here to learn more.















23 Responses to “Displaying Text Values in Pivot Tables without VBA”
Its possible to display up to 4 text values.
Have a look at the screen shot of an example that I had posted way back at the EHA and figure out how its done !
http://tinypic.com/r/muzywk/6
With Excel 2010 you can use Conditional Formatting to apply custom number formats which can display text. (In older versions you can only modify text color and cell background color, but not number formats.) Using CF allows for an even larger number of different display values.
[...] Display text values in Pivot Tables without VBA [...]
Hey,
Thanks, this helps. But how do you do it for multiple values where there is a huge amount of non repeating text?
@Soumya
The only way to do more than 4 values is to make the Pivot Table manually with formulas, of course then it isn't a Pivot table
You can of course do it with VBA
You may want to have a look at this description of how to do it here: http://www.clearlyandsimply.com/clearly_and_simply/2011/06/emulate-excel-pivot-tables-with-texts-in-the-value-area-using-vba.html
@Soumya
The only way to do more than 4 values is to make the Pivot Table manually with formulas, of course then it isn’t a Pivot table
You can of course do it with VBA
You may want to have a look at this description of how to do it here: http://www.clearlyandsimply.com/clearly_and_simply/2011/06/emulate-excel-pivot-tables-with-texts-in-the-value-area-using-vba.html
[...] Pivot Tables take tables of data and allow the user to summarise and consolidate the data at the same time. This is a great and very fast method of analysis but is restricted to handling mathematical functions on the value field resulting in numerical summaries. – read more [...]
[…] Read more here: Displaying Text Values in Pivot Tables without VBA […]
There is a very good way actually for handling text inside values area.
First you create a special column on the very left side and call it ID, and put unique ID (numbers only), and then create a pivot table with:
Row Labels and Column labels as you like, and in the Values labels use the unique ID number.
Move the unique ID number (copy paste) somewhere to the right and use vlookup to load the data you need using the ID as reference.
It is a bit longer way but for me it works perfectly to combine values as you like in any moment.
hope helps.
Regards,
Jon
Thank you! I finally understand pivot tables thanks to your clear, concise explanations and examples.
Good Day. This is exactly what i have been looking for. However when i try it on my pivot table or even when i try to recreate this exercise using the sample worksheet, i get this error:
"Microsoft Excel cannot use the number format you typed. Try using one of the built-in number formats."
Same thing here, Excel quite did not like the format in my PowerPivot. Any clues as to what may be going on? Thanks.
I have the same thing happening on my end. I'm running a normal pivot table on a .xlsm file.
@Danzi
What format did you use?
can you post the file ?
pls. help in table there is name, pan. amount. i have to make pivot table for example
NAME PAN AMOUNT
MR.X AAAAC1254T 500.00
MR.Y AAABR1258C
MR.A CFVDE2458T
MR.Z AAVCR12548C
MR.X AAAAC1254T
MR.Z AADCD245T
pls. help in table there is name, pan. amount. i have to make pivot table for example
NAME PAN AMOUNT
MR.X AAAAC1254T 500.00
MR.Y AAABR1258C 1000
MR.A CFVDE2458T 2000
MR.Z AAVCR12548C 5451
MR.X AAAAC1254T 45564
MR.Z AADCD245T 4500
how to get pivot tabe so i get PAN no. against Name.
I found an easy way to get text values in pivot table.
I create an other worksheet in wich each cell has a formula that copy the pivot table. The trick is that the formula does a lookup for the numbers in the pivot table.
The formula looks like that:
=IF(ISNUMBER(table!A1);VLOOKUP(table!A1;Code!$A$1:$B$65;2);IF(ISBLANK(table!A1);" ";table!A1))
Code is a worksheet where there is a liste of text /numbers correspondance.
As a bonus The new sheet is easier to format
Additional trick:
In my case, i encoded differents codeid with a power(2, codeId-1) so that summing then is equivalent to concatenate them.
1-A
2-B
4-C
8-D
yields :
5 - AC
14 - BCD
Hi
I want to ask if pivot can display dates in pivot field. As in a column i have customers and in row different items i want to know there last purchase date. anyone help in this??
Hello Guys, Need your help
I am doing some analysis of the cycle time of the product i.e how much time a product takes from manufacturing to the central warehouse.
I have batch numbers for the product and against them i have to pull out the diff. dates
Like the base date is from where the manufacturing start. So i have the batch number,against it's manuf. date. Now i have to pull out the date when it was quality released.
I have the quality released data but the data have duplicates, like i will have two dates or may be three for the same batch. So my main objective is to pull out the date which is latest among them.
BATCH NO. DATE of Mfg. DATE of Quality release
A1 12/4/2014 (HERE I HAVE TO PULL value)
Next Sheet
BATCH NO. DATE of Quality Release
A1 14/5/2014
a2 23/5/2016
A1 12/5/2014
A1 13/6/2014
From this sheet i have to pull up the latest date format of date here is dd/mm/yyy
TIA
[…] needed to present text instead of counts in a pivot table value column. Here is an excellent resource for Excel manipulation, in addition to an overview of pivot […]
This is great thank you.
Wow!!! Excellent!! It helped me a lot.
I am developing training tracking sheet for 200 employees with training completed date. Each employee will be attending 25 courses. How to indicate actual dates in pivot table value field.