Today we will learn a new and exciting excel formula – the all powerful SUMPRODUCT.
At the outset SUMPRODUCT formula may not seem like all that useful. But once you understand how excel works with lists (or arrays) of data, the SUMPRODUCT’s relevance becomes crystal clear.
SUMPRODUCT formula – syntax and usage
The sum-product formula syntax is very simple. It takes 1 or more arrays of numbers and gets the sum of products of corresponding numbers.
The syntax is =SUMPRODUCT (list 1, list 2 ...)
So, for ex: if you have data like {2,3,4} in one list and {5,10,20} in another list, and if you apply SUMPRODUCT, you will get 120 (because 2*5 + 3*10 + 4*20 is 120).
At this point it might seem like an almost useless function. But all that will change in the next 2 minutes, keep reading.
SUMPRODUCT and Arrays
Lets say you have a list of sales data with columns Name, Region, Product and Sales. Now, you want to know how many units the sales person named “Luke” sold. This is simple, you will write a SUMIF formula [examples] and use the Name column as “criteria range” and Sales column as “sum range”.
But, wait a second, you want to find how many units sales person “Luke” sold in the region “west”.
Hmm…. we have 2 options,
- Use an array formula
- Use a pivot table [what is a pivot table?]
Actually, there is a hidden third option, use SUMPRODUCT.
That is right, my friend, we can use SUMPRODUCT to do just this (and much more).
Using SUMPRODUCT as an array formula
Assuming, the data is in range A1:D10, with Name in column A, Region in B, Product in C and Sales in D, the SUMPRODUCT formula is,
=SUMPRODUCT(--(A1:A10="Luke Skywalker"),--(B1:B10="West"),D1:D10)
Okay, lets take a minute and try to understand WTF (what the formula) is doing.
- The portion
--(A1:A10="Luke Skywalker")is looking for Luke Skywalker across planetary systems in all universes 😉 It is going to give us a bunch of ONEs and ZEROs, one if the cell has Luke, Zero if the cell has something else. - The portion
--(B1:B10="West")is doing the same, but gets 1s when the value is “West”. - The portion
D1:D10is just returning all the sales figures. - When you put everything together and multiply, it just works. Why? That is your home work to figure out.
Share your SUMPRODUCT formula Tips & Tricks
SUMPRODUCT formula can do much more once you understand how it works. This post is meant to open the door for you. Go ahead and explore the possibilities, then come back and share your tips with us.
Recommended Reading
I suggest reading the excel array formula examples, sumif with multiple conditions and other excel formula tutorials.
This post is part of our spreadcheats series
12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.