How to present changes in Market Share using Charts?

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Most of us are comfortable with numbers, but we are confused when it comes to convert the numbers to charts. We struggle finding the right size, color and type of charts for our numbers. The challenge is two fold, we want to make the charts look good (we mean, really… really good) but at the same time we want our audience to focus on the message and not on the bells and whistles. This is where it gets tricky.

Almost 2 months ago our reader Jennifer sent me an email asking if there is an effective way to present market share changes between two periods for 2 products among five competitors.  I have replied her promptly with whatever I could think of as better ways to present the data. But I also posted a visualization challenge: How to show market share changes?

We have got quite a few comments and recently Jon Peltier himself wrote on this here: Show Market Share Changes – Few Alternatives

I thought it would be great to summarize various approaches we discussed as a case-study in how you can take same data and present it in different ways.

This is the data Jennifer had:

Market Share Data - Excel Charting Problem

  1. Here is how she presented it initially:
    market-share-product-2
  2. After seeing user discussions she remade the charts like this.
    Stacked Bar chart and lines showing market share
  3. Derek from Information Ocean responded to the challenge with this step graph (which he admits is not so effective). Nevertheless, they are another fun alternativeStep chart - market share
  4. Derek also proposed this “who is responsible for that?” chart. Despite looking little cluttered I liked this one.
    Line chart - Who is responsible for that?
  5. Dave from Favillae responds with this aligned bar chart alternative to present the same data. Another innovative way, he used blank series to adjust the gaps
    Aligned Bar Charts
  6. Nixnut, a commenter, tried bar charts to come up this variation. These are pretty good and provide both absolute and changes in market share values. He used overlapped chart technique to achieve this.
    Bar Charts
    (image url)
  7. Finally the alternatives presented by Peltier.
    This one is a panel chart
    (here is an excel tutorial for panel charts)
    Panel Chart
  8. A stacked bar chart
    Stacked Bar Chart
  9. A line chart
    Another Line chart
  10. A simpler, neater bar chart
    Simple Bar Chart
  11. A panel chart, but this time two products are separated
    Panel Chart with 2 Panels
  12. Last but not least, these are the alternatives I could think of. First one is a Line chart.
    Another Line chart
  13. This is a tag cloud (excel tag cloud tutorial & templates). The fonts are sized based on their relative market share percentages.
    Tag Cloud
  14. And in-cell chart variation.In-cell Chart

Conclusions – Which chart is better?

Well, there were quite a few very good charts. Personally I liked the panel chart version (#7) and bar chart variation by NixNut (#6).

Which one did you like?

Knowing that there are various ways to present the same data and using the version most suitable for your needs and situation is very important. If you want to raise alarm about market share loss, use a chart that alarms people. If you want to downplay the marketshare loss, use a chart that barely shows the information.

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26 Responses to “Get busy this weekend, with OR XOR AND [Excel Homework]”

  1. Stef@n says:

    first solution for AND
    The two numbers are in A1 and B1
    = SUBSTITUTE (SUBSTITUTE (A1+B1*9*9, 9, 1), 8, 0)
    regards
    Stef@n

  2. Stef@n says:

    next solution for OR
    =1*SUBSTITUTE (A1+A2;2;1)

    regards
    Stef@n

  3. Stef@n says:

    last solution for XOR
    =1*SUBSTITUTE (A1+A2;2;0)

    regards
    Stef@n

  4. Irvine says:

    Or you could make use of the VBA logical operators!

    Define the following as custom functions
    Public Function BITXOR(x As Long, y As Long)
    BITXOR = x Xor y
    End Function

    Public Function BITAND(x As Long, y As Long)
    BITAND = x And y
    End Function

    Public Function BITOR(x As Long, y As Long)
    BITOR = x Or y
    End Function

    and then use them such:
    A B =BITOR(A,B) =BITAND(A,B) =BITXOR(A,B)
    0101 0100 0101 0100 0001

  5. Stef@n says:

    an another solution for AND
    =1*SUBSTITUTE (SUBSTITUTE (A1+A2;1;0);2;1)

    note:
    the binary numbers are in A1 and A2 !
    regards
    Stef@n

  6. Shair says:

    I was obviously playing hooky at the beach during the bit-wise math lesson – you lost me at “Understanding bit-wise operations” 🙂

  7. Anup Agarwal says:

    After looking at the above solutions, I find my solution silly, but still:

    For the following formulae,
    Row 1: headers,
    Row 2: OR
    Row 3: AND
    Row 4: XOR

    Column 1: Input 1
    Column 2: Input 2
    Column 3: Result

    OR
    {=SUM(IF(MID(A2,ROW(OFFSET($A$1,0,0,LEN(A2),1)),1)+MID(B2,ROW(OFFSET($A$1,0,0,LEN(B2),1)),1)>0,1,0)*10^(LEN(A2)-ROW(OFFSET($A$1,0,0,LEN(B2),1))))}

    AND
    {=SUM(IF(MID(A3,ROW(OFFSET($A$1,0,0,LEN(A3),1)),1)+MID(B3,ROW(OFFSET($A$1,0,0,LEN(B3),1)),1)=2,1,0)*10^(LEN(A3)-ROW(OFFSET($A$1,0,0,LEN(B3),1))))}

    XOR
    {=SUM(IF(MID(A4,ROW(OFFSET($A$1,0,0,LEN(A4),1)),1)+MID(B4,ROW(OFFSET($A$1,0,0,LEN(B4),1)),1)=1,1,0)*10^(LEN(A4)-ROW(OFFSET($A$1,0,0,LEN(B4),1))))}

  8. Hui... says:

    @Anup
    Please don't consider your solution silly
    Firstly, You are the 3rd person to submit an answer
    Secondly, The best formula/function is the one that you know and understand.

  9. Michael Azer says:

    I think I have a very tedious solution, which people won't have the patience to do except in small numbers.

    I used the same problem setup as "Anup Agarwal"

    AND =IF(AND(MID(B2,1,1)="1",MID(C2,1,1)="1"),1,0)&IF(AND(MID(B2,2,1)="1",MID(C2,2,1)="1"),1,0)&IF(AND(MID(B2,3,1)="1",MID(C2,3,1)="1"),1,0)&IF(AND(MID(B2,4,1)="1",MID(C2,4,1)="1"),1,0)

    OR =IF(OR(MID(B3,1,1)="1",MID(C3,1,1)="1"),1,0)&IF(OR(MID(B3,2,1)="1",MID(C3,2,1)="1"),1,0)&IF(OR(MID(B3,3,1)="1",MID(C3,3,1)="1"),1,0)&IF(OR(MID(B3,4,1)="1",MID(C3,4,1)="1"),1,0)

    =IF(OR(AND(MID(B4,1,1)="1",MID(C4,1,1)="0"),AND(MID(B4,1,1)="0",MID(C4,1,1)="1")),1,0)&IF(OR(AND(MID(B4,2,1)="1",MID(C4,2,1)="0"),AND(MID(B4,2,1)="0",MID(C4,2,1)="1")),1,0)&IF(OR(AND(MID(B4,3,1)="1",MID(C4,3,1)="0"),AND(MID(B4,3,1)="0",MID(C4,3,1)="1")),1,0)&IF(OR(AND(MID(B4,4,1)="1",MID(C4,4,1)="0"),AND(MID(B4,4,1)="0",MID(C4,4,1)="1")),1,0)

  10. Michael Azer says:

    Sorry my last post was totally messed up

    AND
    =IF(AND(MID(B2,1,1)="1",MID(C2,1,1)="1"),1,0)&IF(AND(MID(B2,2,1)="1",MID(C2,2,1)="1"),1,0)&IF(AND(MID(B2,3,1)="1",MID(C2,3,1)="1"),1,0)&IF(AND(MID(B2,4,1)="1",MID(C2,4,1)="1"),1,0)
    OR
    =IF(OR(MID(B3,1,1)="1",MID(C3,1,1)="1"),1,0)&IF(OR(MID(B3,2,1)="1",MID(C3,2,1)="1"),1,0)&IF(OR(MID(B3,3,1)="1",MID(C3,3,1)="1"),1,0)&IF(OR(MID(B3,4,1)="1",MID(C3,4,1)="1"),1,0)
    XOR
    =IF(OR(AND(MID(B4,1,1)="1",MID(C4,1,1)="0"),AND(MID(B4,1,1)="0",MID(C4,1,1)="1")),1,0)&IF(OR(AND(MID(B4,2,1)="1",MID(C4,2,1)="0"),AND(MID(B4,2,1)="0",MID(C4,2,1)="1")),1,0)&IF(OR(AND(MID(B4,3,1)="1",MID(C4,3,1)="0"),AND(MID(B4,3,1)="0",MID(C4,3,1)="1")),1,0)&IF(OR(AND(MID(B4,4,1)="1",MID(C4,4,1)="0"),AND(MID(B4,4,1)="0",MID(C4,4,1)="1")),1,0)

  11. Stephen says:

    @stefan,
    I just couldn't get your solutions to work.
    01010101010 + 01010101110 = 02020210120
    what am i doing wrong?

  12. Stephen says:

    @anup
    ...I got yours to work!

  13. Rich says:

    @Stephen - I get the same, but Stef@an's second solution for AND does work (at least for the test cases I used)

  14. Stef@n says:

    @ Stephen / Rich
    yes , you are right ! - only this works:

    OR
    =1*SUBSTITUTE (A1+A2;2;1)
    XOR
    =1*SUBSTITUTE (A1+A2;2;0)
    AND
    =1*SUBSTITUTE (SUBSTITUTE (A1+A2;1;0);2;1)

  15. Michael Azer says:

    @Stef@n - You're answer is really smart, I never knew about the substitute function before. Great Work!

  16. Stef@n says:

    Thx Michael 🙂
    yes - it is simply easy 😉
    if you add 1 and 1 - excel calculate 2
    and then you have to substitute the 2 - new = 0 respectively 1

  17. Rob says:

    Here is a good resource for people wanting to learn binary and hexadecimal.
    http://justwebware.com/bitwise/bitwise.html

  18. Kyle McGhee says:

    Three that weren't asked for:
    NOT
    =SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A1+A2,0,3),1,0),3,1)

    EQV
    =SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A1+A2,0,3),2,3),1,0),3,1)

    IMP
    =SUBSTITUTE(SUBSTITUTE(A1+SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A2,0,3),1,0),3,1),0,1),2,0)

    (was using Daniel Ferry's bitwise file to verify against)

  19. Q says:

    @ Kyle

    Not only takes one parameter and inverts 0 -1 and 1-0

    Took out the +A2
    =SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A1,0,3),1,0),3,1)

  20. Great solutions!

    I'll add two:

    NAND =1*SUBSTITUTE (A1+A2,2,0)

    NOR=1*SUBSTITUTE(SUBSTITUTE (SUBSTITUTE(A1+A2,0,2),1,0),2,1)

  21. John Fuller says:

    This will work for binary numbers of any size (although the text format mask will have to have as many zeroes as there are digits in the longest addend)

    Assume binary #s are in C35 & C36, then add and format as text in C37:
    =TEXT(C36+C35,"000000000000")
    -sum- = 101112211112

    AND - SUBSTITUTE 0s for 1s in -sum-, then sub 1s for 2s
    =SUBSTITUTE(SUBSTITUTE(C37,"1","0"),"2","1")

    OR - sub 1s for 2s in -sum-
    =SUBSTITUTE(C37,"2","1")

    XOR - sub 0s for 2s in -sum-
    =SUBSTITUTE(C37,"2","0")

  22. Shane says:

    Just wandered by:

    AND:

    =SUBSTITUTE(A1+A2,1,0)/2

  23. Ronald Vonk says:

    Hi Chandoo,

    I am not (yet) really into bitwise calculation, but I am looking for a way to speed up my vba calculation with very big numbers. Would is ben convenient to use bitwise notation for this?

    Best regards,

    Ronald (the Netherlands)
    p.s. love your country!

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