How to present changes in Market Share using Charts?

Share

Facebook
Twitter
LinkedIn

Most of us are comfortable with numbers, but we are confused when it comes to convert the numbers to charts. We struggle finding the right size, color and type of charts for our numbers. The challenge is two fold, we want to make the charts look good (we mean, really… really good) but at the same time we want our audience to focus on the message and not on the bells and whistles. This is where it gets tricky.

Almost 2 months ago our reader Jennifer sent me an email asking if there is an effective way to present market share changes between two periods for 2 products among five competitors.  I have replied her promptly with whatever I could think of as better ways to present the data. But I also posted a visualization challenge: How to show market share changes?

We have got quite a few comments and recently Jon Peltier himself wrote on this here: Show Market Share Changes – Few Alternatives

I thought it would be great to summarize various approaches we discussed as a case-study in how you can take same data and present it in different ways.

This is the data Jennifer had:

Market Share Data - Excel Charting Problem

  1. Here is how she presented it initially:
    market-share-product-2
  2. After seeing user discussions she remade the charts like this.
    Stacked Bar chart and lines showing market share
  3. Derek from Information Ocean responded to the challenge with this step graph (which he admits is not so effective). Nevertheless, they are another fun alternativeStep chart - market share
  4. Derek also proposed this “who is responsible for that?” chart. Despite looking little cluttered I liked this one.
    Line chart - Who is responsible for that?
  5. Dave from Favillae responds with this aligned bar chart alternative to present the same data. Another innovative way, he used blank series to adjust the gaps
    Aligned Bar Charts
  6. Nixnut, a commenter, tried bar charts to come up this variation. These are pretty good and provide both absolute and changes in market share values. He used overlapped chart technique to achieve this.
    Bar Charts
    (image url)
  7. Finally the alternatives presented by Peltier.
    This one is a panel chart
    (here is an excel tutorial for panel charts)
    Panel Chart
  8. A stacked bar chart
    Stacked Bar Chart
  9. A line chart
    Another Line chart
  10. A simpler, neater bar chart
    Simple Bar Chart
  11. A panel chart, but this time two products are separated
    Panel Chart with 2 Panels
  12. Last but not least, these are the alternatives I could think of. First one is a Line chart.
    Another Line chart
  13. This is a tag cloud (excel tag cloud tutorial & templates). The fonts are sized based on their relative market share percentages.
    Tag Cloud
  14. And in-cell chart variation.In-cell Chart

Conclusions – Which chart is better?

Well, there were quite a few very good charts. Personally I liked the panel chart version (#7) and bar chart variation by NixNut (#6).

Which one did you like?

Knowing that there are various ways to present the same data and using the version most suitable for your needs and situation is very important. If you want to raise alarm about market share loss, use a chart that alarms people. If you want to downplay the marketshare loss, use a chart that barely shows the information.

Facebook
Twitter
LinkedIn

Share this tip with your colleagues

Excel and Power BI tips - Chandoo.org Newsletter

Get FREE Excel + Power BI Tips

Simple, fun and useful emails, once per week.

Learn & be awesome.

Welcome to Chandoo.org

Thank you so much for visiting. My aim is to make you awesome in Excel & Power BI. I do this by sharing videos, tips, examples and downloads on this website. There are more than 1,000 pages with all things Excel, Power BI, Dashboards & VBA here. Go ahead and spend few minutes to be AWESOME.

Read my storyFREE Excel tips book

Overall I learned a lot and I thought you did a great job of explaining how to do things. This will definitely elevate my reporting in the future.
Rebekah S
Reporting Analyst
Excel formula list - 100+ examples and howto guide for you

From simple to complex, there is a formula for every occasion. Check out the list now.

Calendars, invoices, trackers and much more. All free, fun and fantastic.

Advanced Pivot Table tricks

Power Query, Data model, DAX, Filters, Slicers, Conditional formats and beautiful charts. It's all here.

Still on fence about Power BI? In this getting started guide, learn what is Power BI, how to get it and how to create your first report from scratch.

49 Responses to “Project Management Dashboard / Project Status Report using Excel [Part 6 of 6]”

  1. [...] display milestones Part 4: Time sheets and Resource management Issue Trackers & Risk Management Project Status Reporting – Dashboard Bonus Post: Using Burn Down Charts to Understand Project [...]

  2. Alex says:

    Excellent!

    I was looking forward to this and you've done it again...Shame I can't claim it was all my own work 😉

    ps hope you're getting enough sleep

  3. Izabel says:

    Excelent !!! Tks to share your knowledge with us.
    Izabel
    Sao Paulo - Brazil

  4. Miguel says:

    Nice job!.

    I'm also keen on PM Excel Dashboards. Please, take a look at

    http://screencast.com/t/TyaxH5r4mDf

    That's one example of my Project control Spreadsheets.

    Cheers

  5. [...] haired Dilbert hat zum Abschluss einer Artikeserie zum Thema Projektmanagement mit Excel eine Anleitung zum Bau eines Projekt-Dashboards veröffentlicht. Ein Dashboard ist eine Visualisierungsform für große Mengen von meist [...]

  6. Rishil says:

    Quite a nice and helpful article. I am sure excel is one of the most used application across many many big companies. And your info on project status update using excel would surely be usefull. Keep up the good work on this blog site. Also to share there are some open source flash-based graphing and charting solution which caould also be used on any project..
    http://askwiki.blogspot.com/2009/07/how-to-create-quality-charts-using.html

  7. Chandoo says:

    @Alex, Izabel .. thank you 🙂

    @Miguel: Thank you. Your dashboard looks very good. It is inclined towards the budget and finances of the project. I have kept those aspects out of this series. May be I will revisit the financial aspect of projects at a later point.

    @Rishil: Thank you. Yes, you can create flash based charts (or even simple image based charts) and embed them in a project dashboard that can be published to the team using intranet (like sharepoint). This is how large companies usually do it. Thanks for sharing the Askwiki article.

  8. Tim says:

    Great looking dashboard!! Do you have a version for the Mac versions of Office available?

    Thanks

  9. ravi says:

    Chandoo,
    this is great piece of collating info.I liked it and shall try using it in office.
    Thanks for the all hard work behind this.

  10. Mrigank says:

    Chandoo,

    Kudos. This is really as simple as it gets for laymen. We did this sort of stuff in Consulting - but this can now become really simple for people. Will have my team look at this! Great work.

    thanks,

    Mrigank

  11. [...] I suggest reading my 7 part series on project management using excel. Starting with Excel Gantt Charts to Project Dashboards. [...]

  12. bw says:

    Just downloaded the project management template bundle...great!

    Have you done anywork on a Project Portfolio Dashboard template?

  13. Chandoo says:

    @Bw... Thanks for getting a copy of the templates. 🙂 I have worked on few assignments where we built such templates. But these are similar to other regular dashboard templates. I will share some of these ideas in a later post someday. Meanwhile if you have any ideas on how to structure project portfolio dashboard, let me know using comments or email.

  14. [...] to display milestones Time sheets and Resource management Issue Trackers & Risk Management Project Status Reporting – Dashboard Bonus Post: Using Burn Down Charts to Understand Project [...]

  15. [...] display milestones Time sheets and Resource management Part 5: Issue Trackers & Risk Management Project Status Reporting – Dashboard Bonus Post: Using Burn Down Charts to Understand Project [...]

  16. [...] to display milestones Time sheets and Resource management Issue Trackers & Risk Management Project Status Reporting – Dashboard Bonus Post: Using Burn Down Charts to Understand Project [...]

  17. Josh L says:

    Thanks fro the great ideas! To get a sense of the layout and design of a Dashboard more geared toward Cost and Schedule anaysis, check out the example Dashboard at http://www.ProjectDashboards.com which was built entirely in excel.

  18. DS says:

    hey,

    i just need a simple Chart where by i can show some of the projects by % wise. no dates required.

    1st column Project name and 2nd column will be status (filled with %). can you pls help me out.

    Thanks.

  19. Chandoo says:

    @DS... if you have excel 2007, you can use data bars in conditional formatting for this purpose.

  20. Larph says:

    Hi Chandoo - this series is an excellent resource and tutorial, thank you for sharing.

    When I sat down to consider what my dashboard should look like, one of the most important features for me is to be able to maintain version control and to show simply on what version is on display.

    Apart from the naming convention of the file name, is there a good way to do this within a dashboard? I'd be interested to hear your thoughts!

  21. Chandoo says:

    @Larph: Welcome 🙂

    > You can do version control thru Macros (but always remember that your audience can disable macros)

    > Another option is to use a static time stamp / version number in the title page of dashboard that you update manually whenever you make changes to the file

    > In excel 2010, you can keep track of file versions from File menu. This can be used to select a previous version of dashboard.

    > Best option is to use a version control system like SVN or upload files to Sharepoint or something like that. This will take care of versioning for you (although it is a bit technical and dashboard audience may have difficulty figuring the versions out).

    > The easiest option is to use filenames and the CELL() formula to get the version number (or date) from the filename so you can show it on the dashboard.

  22. Di says:

    Hi Chandoo... I'm following you from Brazil...
    I would like to thank you for the tips about excel, mainly with dashboards ... It helped me a lot …
    Take care...

    Di

  23. Kelly Fidei says:

    On the dashboard when I print, the text is blanked out in the middle of the Issues list - suggestions on how to fix?

  24. Neil Joseph says:

    Hi Chandoo, do you have an equivalent Project Management Dashboard / Project Status Report for MS Office 2010?

  25. Paul Brown says:

    As a Microsoft trainer I'm interested in your choice of Excel for project management. I'm assuming that you've tried Microsoft Project and have decided not to use it? We get folks on our MS Project courses who've tried to use Excel for PM purposes and none of them have made such an impressive project plan, but I wonder is it worth all the effort?

  26. Arc Nteimam Finomo says:

    This looks very interesting. How may I be a part of this

  27. Stephanie says:

    Does this template work in Google Spreadsheets?

  28. Thierry Lutonto says:

    Many thanks for sharing your expertise with us. Keep up the good work 🙂

  29. ppm software says:

    Heya i'm for the first time here. I came across this board and I to find It really helpful & it helped me out a lot. I am hoping to offer one thing again and aid others like you helped me.

  30. Adam G says:

    Hi Chandoo,
    Your PM dashboards impressed me so much that I've downloaded the Portfolio and Project Management package.  All of the documents look very professional.
    I was going through the Portfolio dashboard and I had a question.  
    When I enter in additional holidays they are highlighted in the gantt chart.  Is it possible so that the name of the holiday shows up in the highlighted area of the gantt chart.
    Thanks
    Adam

  31. alan foster says:

    can you confirm that the downloads will work on a mac - excel for mac v14.3.6

    thanks

  32. Paul says:

    Made a slight variation on the schedule sheet,

    1. Add a date column for start
    2. In week column cell use =weeknum() and link to date cell
    3. Hide week column

    When you enter in a date for each task the week number is populated accordingly
    simple but more effective, you can also dynamically link the date cell to your MSP project file for even more automation!!

  33. Irick Burris says:

    I purchased a copy of the project management dashboard excel file. I misplaced the password to unlock the file and make modification. Can you please resend the password.

    Thank much in advance...

  34. ninemsn.com.au says:

    Hi there! I just would like to give you a big thumbs up for your great info
    you've got right here on this post. I'll be returning to your website
    for more soon.

  35. Vijay says:

    I bought ur project management template just want to know how to hide the budget section from portfolio?

  36. Squirrel says:

    Hi, Thanks - very good job you've prepared!
    You've inspired me as well 🙂
    Best regards

  37. mj says:

    Hello!
    I am using a gantt chart template which i got from your website. All is good just when I add all my acitivities in data spreadsheet and then go back to gantt chart to view them, I only see first 9 and then I need to keep scrolling for the next ones. is it possible to see most of the activities if not all in the single frame.
    thanks for answering!

  38. Sanford says:

    This is my first time pay a visit at here and i am actually happy to read all at alone place.

  39. gerald says:

    I am interested in your dashboard; downloaded the locked version, unable to use it...do you have a user guide that is available that I can see and use on the locked version?

  40. Arun says:

    Please send me daily newsletter

  41. Ramya says:

    Hi,
    I downloaded the PM dashboard and the gantt chart only has dates till the year 2016. How do I change this to include 2017 FY as well.
    When I enter a activity for this year , it fails to show up on the chart.

  42. Hari says:

    Hi

    Would.like to purchase the project management .kits

    Pls share the payment link in INR

    Also share your contact number to speak with you

    Regards
    Hari
    9384825926

Leave a Reply