By integrating services like Google Finance, Search in to spreadsheet functions, google docs has paved the way for endless possibilities.

Google spreadsheet function GoogleFinance() can be used to build stock portfolio tracker sheet that can fetch historical stock quotes to tell how your money is doing.
Click here to see the stock portfolio tracker sheet on Google docs.
Here is how you can create a simple stock / mutual fund / asset tracker application using Google docs:
1. Create the stock portfolio tracker table structure
A typical portfolio tracker has the following columns:
- Name of the asset – Stock name, MF name etc.
- # of units / shares held
- Purchase date
- Purchase price (will be fetched from GoogleFinance using formulas)
- Current price (also fetched from GoogleFinance)
- Gain / Loss % and values
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2. The formulas to fetch current and historical quotes
Assuming the stock / company symbol as per the listing exchange is in cell B2 and purchase date is in cell C2, we can fetch historical stock price for that symbol on purchase date by the formula,
=GoogleFinance(B2,"price",C2)
But there is a problem with this formula as result is not single cell, but a 2×2 range as shown on the right.
It returns date and price in 2 columns. We are only interested in the price of the stock on that date (ie bottom right cell in the returned range). We can fetch that value by using concatenate(), find() and mid() functions to parse out the required text. So the formula now becomes:
First in cell M2 we enter =concatenate(GoogleFinance(B2,"price",C2)) and then in the cell where the historical price is needed we enter =value(mid(M2,3+find(":",M2,1+find(":",M2)),99))
In order to fetch the current stock price we just need to enter =googlefinance(B2)
Note: Make sure that you use correct symbols for stocks / mutual funds and mm/dd/yyyy date formats for purchase date.
3. Finally add Gain / Loss calculations
This is a simple step where in we compute value on purchase and value today and then use them to compute Gain / Loss. We can modify the table to add some conditional formatting so that when a loss is made the numbers are in red color.
4. Enhancing the Portfolio Tracker
That is all. This is how we can create a simple stock portfolio tracker. But there are several interesting ways in which you can extend this.
- Add a spreadsheet form and use that to record stock purchases.
- Perform a thorough analysis of your holdings, research the companies, price trends etc. without leaving the spreadsheet.
- Get alerts when a price threshold is met, through RSS / email updates
- Add some graphs to see how / where your money going
Looking for a way to track stock / MF performance from excel, read this.














12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.