There is a chart called “Evolution of Privacy on Facebook” going around on the web. The chart made by Matt Mckeon, a developer in IBM’s visual communications lab has created quite a stir in the interwebs. You can a small animated version of that chart below:

While Matt made a few mistakes with the chart, I think this is a stunning way to depict how facebook privacy policies have changed since 2005.
(How to read the above chart: It is radar-like chart, with logarithmic scale for spoke axis. The concentric circles depict number of people – inner most is you, then your friends, friends’ friends, entire facebook and entire internet. Privacy is measured on 9 areas – Name, Picture, Demographics, Extended Profile Data, Friends, Networks, Wall posts, Photos, Likes of you. A portion of the radar is shaded blue if that information is available to that portion by default.
For eg. in 2005 what you liked (likes) is known only to you. But, by 2010 entire internet can know what you liked.
Also, the data is based on Matt’s observations. More…)
I liked this chart and challenged myself to build the same in excel. Then as I was exploring the data (hidden inside the source code of his visualization), I had a better idea. “Why not make a panel chart“.
So I made this,
Evolution of Privacy Policies on Facebook

[click here for a larger version]
How to read this chart?
Each panel depicts how privacy policies have changed for one area of privacy since 2005 to 2010. So, for eg. if you are looking at the “Name” panel,
- Your Name was visible only to 1000 people in 2005 but in 2010, Entire internet (1.8 Billion) can see your name on Facebook.
- The dull gray color portion shows entire Internet population (it grew from 1B in 2005 to 1.8B in 2010).
- Red color portion shows how much of internet population can get your data from Facebook.
- The y-axis is log 10 scale, meaning each increment in y-axis value is actually 10 times more than previous value.
- The 3 lines indicate your friends, network and entire face book users respectively. Facebook users is shown on top in black color.
How is this chart made?
- After downloading the source code of original visualization by Matt, I just copied the data points from code to excel.
- Then I cleaned and transposed the data so that area charts can be made.
- The chart panels are combo-charts with both areas (red and gray portions) and lines (facebook, network, friend counts).
- Once made the first chart, I just duplicated it 8 more times and changed source points. (press CTRL+D to duplicate).
- A little bit of alignment and formatting to make it look clean and simple. [chart alignment tip].
Known issues in this chart:
- The horizontal axis (dates) are not equally spaced. The measurement times and accuracy are unknown.
- I am not 100% sure if areas are a good way to depict such data. But they seem ok to me.
Download the Excel File:
Click here to download the excel file [Excel 2007 version here] with facebook privacy policies excel panel chart. Play with it a bit to understand how it works.
How would you improve or visualize such data?
I used time as the axis and privacy areas as panels since the message is “how privacy policies have changed since 2005”. But I am sure you would love to explore this data in a different way. Go ahead and get the download file and make your own charts. Then share them using comments.
Also, suggest alterations or your impressions on this chart. Discuss.

















30 Responses to “Great News: Chandoo becomes MVP”
Congratulations! It's well deserved. 🙂
This is amazing. Hearty congratulations and a rocking new year ahead!!!
Congrats! I have learnt alot from your site... and the most important is learning how to achieve the most with the simplest concepts.
Thanks for the excel calendar. Is it possible to get a simple big fonted calendar printable on an A4 size paper without any distracive notes or visuals? BTW, I have already signed up for your newsletter. With warm regards and
Gratefully yours
50+ year old CHarish.
Hey Chandoo,
Great to hear that. Congratulations! The best new year gift, I would say. Keep it up, u've been doing extraordinary work for the excel users community.
Regards,
Pankaj Verma
Congrats dude... fantastic news!
congratulations! your site is great, this is well deserved
Rich
I recently found your site, I visit many. The tips that you provide are in the top 1% of all the sites I visit. Keep on Excelling.
Arnold
South Africa
Congratulations, Chandoo! That's a great way to start the year and make the PHD even better.
Congratulations, Chandoo.
Your site is one of most useful on the net. Happy new year and lot of ideas you will present for us.
Congrats.
Just read your name in an email from Abhishek. Well deserved.
Congratulations, and Happy New Year.
Greetings from Rio de Janeiro my friend! You trully deserve it!
Nive way to start 2009! Keep up the good work!
FC
That was quite forseeable , so you have now really got your PhD in excel.
Anyways Chandoo you have made excel a real Fun doo
I will like you to write some more on INDEX and MATCH function in near future.
@Hey Chandoo ! Congrates....
Ab to treat mangta hai !
Well deserved Chandoo!!
Congrat's!! Very well deserved 🙂
i always browsed mr.excel and used to see MVP writtne below names of people who used to solve queries in excel forum there......i just used to admire as to what they have special in them that they are MVP......
but now i got my answer...............u deserve it man..........
@All: thanks everyone 🙂
Congratulations Chandoo, nice job!
Chandoo,
A well deserved recognition and a good start to the New Year. Continue your good work.
Subbu
Many Congratulations.
You deserve a Ph.D. 🙂
congrats.....
Congrats dude. Rock on!
[...] charting community in 2007 and has been growing strongly ever since. In year 2009, I have received the MVP award from Microsoft. Just few days back I have become a dad [...]
Respected sir,
I am impressed!.... Good job done.. Keep it up...
Sir, How to be a MVP certified person. What level of knowledge is required for it? send me links if possible.
Please reply...
Regards,
Dipak Khalasi.
Dipak -
The first thing you need to cultivate is the ability to search the web effectively. You could start by Googling "Microsoft MVP".
[...] boy and girl which has been made hectic and incredibly fun ever since to their life.He has been awarded MVP status in 2009 by Microsoft(and renewed in 2010,2011 & 2012).His MVP profile is here.If you want to contact him direct then [...]
Congrats Chandoo!!
[…] Chandoo becomes MVP […]