Did Jeff just chart?

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Chandoo: Did somebody just chart?
Jeff: Yes. Yes I did. More on that later. But first, let’s take a sniff of Mike Alexander’s outliers, shall we?

Over at the bacon bits blog, Mike has an interesting post on using something called the Tukey Method to identify outliers in a data set. That article is worth reading for John Walkenbach’s comment alone.

Here’s Mike’s sample dataset, with the data points identified as outliers highlighted in orange:
Chandoo_Visually eyeballing data to identidy outliers_Output

The Tukey method that Mike blogs about constructs a fence around “reasonable” readings, and that fence is described mathematically by an arbitrary numerical factor:
(Quartile 1) – (Arbitrary_Factor × IQR)
(Quartile 3) + (Arbitrary_Factor × IQR)

Typically a factor of 1.5 is used. Check out Mike’s blog for a detailed explanation of this stuff.

That’s all good, but it also produces a fairly arbitrary cut-off, depending on what factor you use. So rather than using an algorithm to determine outliers, my preference is to sort the data from lowest to highest value, then plot it and look at the resulting shape:
Chandoo_Visually eyeballing data to identify outliers_Data

—Edit— Jon says in the comments:
Your line chart would be easier to read if you’d used markers. I use markers to indicate where the data actually IS, and help show that the line only ties the data together and doesn’t indicate more data, until the points are nearly touching.

Trust Jon to chart in my face. But he’s right. So here it is:
Chandoo_Did you just chart_Mikes Data with markers

[Aside: That chart’s done in Excel 2013. What’s weird is that those markers aren’t centered on the line, but seem to sit just above it by a point or two. Whoops, Microsoft.]

And here it is with data labels, so it’s easier to see the actual values:
Chandoo_Did you just chart_Mikes Data with markers and data labels

Some may say that the data labels are redundant, because you can gauge the values from the axis. My mature response to that is “Ffffffrrrrrt”. I like the data labels…once I’ve used the line to quickly judge what may be outliers, the labels let me confirm the jump in values without having to move my head back and forth like I’m watching Roger Federer play Andy Murry at Wimbledon.

In fact, maybe I can combine the marker with the labels, and get rid of that axis altogether:
Chandoo_Did you just chart_Mikes Data with combined markers and data labels

Hey, that looks cool. Anyone going to get Tufte on me?
—Edit over—

This is akin to making a bunch of actors line up in order of shortest to tallest, and saying:
Okay…Elijah, Dominic, Billy, and Sean…you’re shortest. And by golly, you four look a lot shorter than the others. You guys can be the Hobbits.
Chandoo_Did you just chart_LOTR cast

[Aside: I recreated the below graph from one a site called SFScope. Check out the outliers at both ends, and click on the picture to visit the original]
Chandoo_Did you just chart_LOTR graph

I like this graphical approach. I think it takes less effort to visually identify outliers than to programatically identify them. For instance, let’s look at Mike’s sample data again for a moment:
Chandoo_Did you just chart_Mikes Data with combined markers and data labels

Looking at this data, I visually identify pretty much the same outliers as Tukey would – points 1,2,3, 19, and 20. In addition, it looks like that 4th data point – with a value of 13 – looks like it has outlier stamped all over it too, when you see it in context of the other data.

Another benefit of plotting ranked data is that it also allows you to ask questions about interesting trends within the datapoints that clearly are not outliers. For instance, what’s the deal with the sudden ‘acceleration’ in the trend between datapoints 16 and 17 caused by? Understanding drastic changes within non-outlier points might be worth as much money to a business as understanding the outliers themselves.

Lose the horizontal axis?

Sometimes with larger datasets, that horizontal axis can be distracting, because Excel only has enough space along that axis to display the labels for every nth rank.

For instance, take the below graph, which looks at just how much money an organization receives from each of its customers by way of annual membership subscription each year:
Chandoo_Did you just chart_Subscriptions with axis

See what I mean? You find yourself trying to decipher the trend in the data labels, and this really draws your eye away from the incredible trend shown in the graph above.

So let’s just delete them:
Chandoo_Did you just chart_Subscriptions without axis

That’s much less distracting. Wow: many of our customers hardly subscribe to anything, and a few practically keep this place afloat!

What else can we show on a graph like this?

Sorting your data like this also lends itself to visually segmenting your customers by how much they contribute to your total revenue.

For instance, the below graph shows just how many customers it takes to account for each subsequent 25% of revenue, and what the average annual subscription within each group is. This gives you a real appreciation into just how valuable your larger customers are in comparison to smaller customers:
Chandoo_Did you just chart_Segmented by 25pc

Wow, half our subscription revenue comes from our Key Accounts and Large Customers groups, who make up just 10% of our subscription base. Let’s be especially nice to those customers. And lots of our effort is spent in servicing small clients that don’t buy much. Can we grow their business? Should we sack some of them as customers, so we can spend that effort finding bigger ones?

Using revenue ‘buckets’ of 25% was a fairly arbitrary choice. What if we designed a chart template that let you dynamically choose different sized revenue buckets, as well as let you use more buckets if you wanted to?
For instance, looking at the above graph, it looks to me that we have a whole bunch of ‘Tiny Customers’. And we also might want to segment that group of Median customers that all have exactly the same sized subscription into a group of their own.

Well, the chart template I’ve put together for this post lets you do just that:
Chandoo_Did you just chart_more segmentation Excel 2013
Wow. Jeff charted again. Man, look at all those time-wasting small accounts…they’re about as welcome as a chart in an elevator!

Note that the above graph was produced using Excel 2013. Excel 2013 automatically puts in those grey lines connecting the data lables with the series. Those are called Leader Lines. They rock.

Unfortunately, earlier versions of Excel only use leader lines for pie charts. But fear not, intrepid reader, for my chart template uses a bit of VBA to automatically puts lines in for you using shapes, if you’re using Excel 2010:
Chandoo_Did you just chart_more segmentation Excel 2010

What’s cool about this template is that all the data labels are dynamic: change the ‘breakpoints’ between groups or the number of groups in the ‘Controls’ table [see screenshot below], and the details within the data labels are updated automatically. Bing!
Chandoo_Did you just chart_controls

I modified a version of Jon Peltier’s great Label Last Point routine to refresh the placement of the data labels. (Thanks, Jon). Here’s the template, so you can play around in the privacy of your own screen:
Segmenting customers by revenue contribution_V1 [Not tested in Excel 2007 or earlier]

Oh yes. I most definitely charted, boss.

Updates

—Update 1—
Prompted by some great action in the comments below, I whipped up this redesign in both gray and white:
Chandoo_Did you just chart_Redux 3
While I like the grey, I do think it’s harder on the eyes than black text on white background. And I don’t think a grey chart would work well on say a dashboard. But that said, there’s no doubt in my mind that this chart is sexier than my original. Might look nice in the Economist. Here’s a link to the revised sample file: Segmenting-customers-by-revenue-contribution_with_Leader_Lines V1

—Update 2—
Kaiser Fung has some great ideas on how to redesign this in his post Visualizing Uneven Distributions. Go check it out, and be sure to subscribe to both his Junk Charts blog as well as his Big Data, Plainly Spoken blog. Both are gold. Both will make you a better analyst.

Added by Chandoo

If you like this chart, chances are you are going to love the below too:

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41 Responses to “How to use Excel Data Model & Relationships”

  1. Ashish Youngy says:

    Data is Excel 2013 behaves so much like a OLAP cube when using with PivotTables. And this is actually wow. Consider learning not just DAX but MDX too 🙂 Happy Excel

    @Chandoo.. Have a nice and safe time in US. Best Wishes. And when they are publishing your interview in Entrepreneur 🙂

  2. Buzz says:

    I have been using PowerPivot in Excel 2010. My understanding was (via PowerPivot Pro blog) that Power Pivot would NOT be available in Excel 2013 in all versions; my recollection is that it was only going to be available in certain enterprise subscription editions. Thus, for individual users, it will no longer be available? For that reason I have moved some of my projects to Tableau, and do not expect to upgrade to Excel 2013.
    Can you confirm the availability of Power Pivot for all Excel 2013 users , or will it be restricted and unavailable for some users?

  3. Oz says:

    Just this weekend I upgraded from Home Premium to Professional Plus and spent time with Power View and PowerPivot.

    Up to that point I never saw myself in VLOOKUP Hell, and it may not be going away any time soon. I'm surprised to discover how many of my clients are still on Excel 2003. And then I have Mac users who don't have a lot of this great stuff available to them at all.

    These are great features and I'm going to dive into the Data Models. Unfortunately, I suspect, for me, the practical use may be limited to blogposts because I can't teach Power View in my workshops or send a client a spreadsheet that has a Power View in it.

    • thundom says:

      Hi OZ,

      I think the Microsoft would only upgrade the excel to a certain level instead of making it so powerful that it might threat their BI product. You know these "powerful" stuff can be easily done with a entry level crystal reports version.

      Glad to listen to ur opinion on it.

      I spent quite some time and energy on Excel and used it a lot, but now I am focusing energy on BI software like crystal reports.

    • thundom says:

      We both know that based on the technology today. All the time we spend on the Macro and advanced function of Excel can be done easily with other softwares which costs only hundreds of bucks.

      • Hui... says:

        @Thondom
        I don't think Excel tries to be the solver of all problems
        It is a generic tool
        Which for about 95% of people will do what they want 95% of the time
        There will always be specifics where specific custom software will do better than Excel
        It is the commonness of Excel which means that I can send a model to you and it will work , most of the time, that is its strength, of course combined with its flexility in being able to be adapted to suit most needs

        • thundom says:

          Hi Hui,
          You are right.

          But,

          for the business and individual, who spend too much resource on Excel to meet their BI requirements and other processing requests.

          Should they open their eyes to other ways to do it, in this age? Especially for many people try too much time to process stuff with thousands lines of macro programming.

          It is just as when human being created gun fire, the martial arts would not be that effective.

          Ppl need to be prodent when they choose their solution.

          • Hi guys, I just came across your conversation. I have an example of BI vs. Excel stuff. Here in Russia there is an ERP-system called "1C". It became a defacto standart for accounting, planning and BI / analytics. It is positioned as a flexible and powerful system and it really is.
            But its reporting abilities aren't user-friendly (or maybe just not me-friendly).
            Many reports require programming and all those SQL things, so that is common for a company to have a couple of programmers who develop and code those reports.
            So the common solution is to export data to Excel and then process it to be more suitable for further analysis or reporting.
            Well, it's obviously not a rule of thumb that special BI software can outperform Excel in day-to-day routine.

  4. Tris says:

    Hi Chandoo, thanks for publishing great Excel information. Pardon the ignorance as I havent used Data Model nor PowerPivot. But having seen your video clip on PowerPivot, how does Data Model differ from PowerPivot - the "process" seems familiar? Have a great day! And Excel to new heights! Regards,

  5. Nolberto says:

    Excellent posting, some pride themselves for having sheets with thousands of formulas or complicated formulas, but in the end the important thing is to work as little as possible.

    • Oz says:

      @Nolberto let's not gloat yet. Some people are forced to have thousands of complicated formulas when they don't have the fancy tools. I'm sad for the 2003 users who have to use SUMPRODUCT when the rest of us have SUMIFS available.

      In the end, I think the important thing is clean, trustworthy data--however you arrive at it. People survived more than 300 years with slide rules and paper. No PowerPivot for the Wright Brothers.

  6. koi says:

    hi chandoo,

    i added 2 column into sales, 1st column vlookup customer ID to CUST sheet to get the male or female, then 2nd column vlookup Product ID to Product sheet to get the product name, then after that i make pivot table out of sales sheet.

    but then the result is really different from yours

    the purposes is just try to do the vlookup vs add to data model to see if they get same result

    thanks

  7. koi says:

    ups sorry, didnt see that you're filtering using slicer..then it is good now the result are same with less effort 🙂

    thanks

  8. SPrasad says:

    Hi Chandoo, .I am interested to know whether we can build a star schema or snow flake data models through relations in Excel? (trying to correlate with Qlikview)

    • Chandoo says:

      Hi there,

      You can create a Star schema for sure. Snow-flake is possible too. As long as all relationships are one to many (or one to one) anything is possible.

      • Nestavaro says:

        What if customer.profession change its value after sometime?
        Supposed we have monthly data for Sales. What if one customer is a doctor in Feb, then a pilot in October, for example?

        How to build data model for such that situation?

        Thank you.

  9. Raghavendra Shanbog says:

    Hello ,
    I find this option similar to that of MS Access.
    In MS Access as well we have relationship concept and once you create a relationship, you can start creating number of queries based on that.
    But MS Access is not so user friendly and basically its database. Good that we are getting those options/functions in Excel.
    Thanks for sharing this info.

    Regards,
    Raghavendra Shanbog

  10. What is star schema and snow flake.??? Can we have next article on that if it is useful for us???

  11. Roberto says:

    Hi there, can anyone help? I tried testing this out in Excel using two tables. When I go to the Data tab the Relationships button does not appear at all. I am using Microsoft version 14.0.4760.1000, Microsoft Office Professional Plus 2010. Does this version have this capability? Or is there an add-in required?

  12. […] even a layperson can perform if they have the almighty Excel 2010 and PowerPivot installed. Or Excel 2013′s Data Model, which lets you mash up data from Excel Tables and serve them up directly as PivotTables with not a […]

  13. Chandeep Chhabra says:

    Chandoo/Hui,

    The dates grouping feature does not seem to work in Data Model. Is that true or am I making a mistake somewhere?

  14. Jay says:

    I don't think this is really for "lookups"...

    Try creating a pivot with sale ID and customer name in row fields. It will give you ALL customer names per sale ID.

    You'd need to use RELATED function in a new column in powerpivot if you want something equivalent to "vlookup"

  15. Aslam says:

    Please explain the difference between data model and power pivot, the functions of both of them are different and similar
    thanks

  16. […] Handling large volumes of data in Excel—Since Excel 2013, the “Data Model” feature in Excel has provided support for larger volumes of data than the 1M row limit per worksheet. Data Model also embraces the Tables, Columns, Relationships representation as first-class objects, as well as delivering pre-built commonly used business scenarios like year-over-year growth or working with organizational hierarchies. For several customers, the headroom Data Model is sufficient for dealing with their own large data volumes. In addition to the product documentation, several of our MVPs have provided great content on Power Pivot and the Data Model. Here are a couple of articles from Rob Collie and Chandoo. […]

  17. Bernadette Savage says:

    I need to use a slicer to allow a user to select vendor by name. In the background, I need to obtain the vendor ID to link to multiple datasets where the name may not be spelled consistently. Any advice?

  18. Andrea says:

    I've tried this in Excel 2016. It works great.
    I can even create Cube Formulas on the Data model after I've inserted the pivot table.
    Just for the fun of it, I tried to see if I could do Cube Formulas without creating the pivot table in advance. I can define Cube members, but it seems as if the measure part is playing tricks on me.

    I can't get a Cube Value for Chocolates sold to Male customers.
    With the Pivot created the formula looks like this (and works fine)
    =CUBEVALUE("ThisWorkbookDataModel";"[Customer].[Gender].&[Male]";"[Product].[Category].&[Chocolates]";"[Measures].[Sum of Quantity]")

    Does anyone know how I can solve this, or am I asking the impossible?

  19. Kwabena Anaafi says:

    I want to see the video on this topic

  20. nestavaro says:

    What if customer.profession change its value after sometime?
    Supposed we have monthly data for Sales. What if one customer is a doctor in Feb, then a pilot in October, for example?

    How to build data model for such that situation?

    Thank you.

    • Chandoo says:

      In such case, you need to make relationships based on two columns. This kind of feature is not supported in Excel. You can use Power Query to merge tables based on multiple columns and return a consolidated giant table to Excel for reporting.

  21. nestavaro says:

    Is it able in MS Access?
    I have never used access before.

  22. faisal says:

    thanks chandooo your article is very helpfull for troubling peoples' especially in office environment under boss pressure.

  23. Ron says:

    Here is an introduction to PowerPivot.

    The link above is broken

  24. Venkatesh says:

    Hi. This has really taken my interest.. I have huge data tables to work with...and I use vlookup to fetch certain data. I have different data in different sheets...

    Like customer sales (customer code, product code,qty, piece rate, total amount, branch code) data in one sheet
    Branch details in another (branch code, branch address, state , region)
    Customer Geographical Data in third sheet (region, region name)
    Product details in fourth sheet (product code, product description and related)

    Now I use a vlookup to get branch name, state and product name respectively into my main sheet.

    Now what I want is

    customer code, product code,qty, piece rate, total amount, branch code) data in one sheet, branch address, state , region, region name, product description

    Can't his be done thru data model... I tried but it's not working... Eitherway, I will gonthru thr session on e again and give a try... Any help, is appreciated. Thankyou

  25. Achyutanand Khuntia says:

    Dear All,

    i am striving to do reverse relationship in Power pivot ,

    example : -

    1 - Data sheet
    2. - Source data

    step to stops - import first data sheet in power piovt and then source data , made relationship with both sheet , after created relationship i am able to do put related formula in source data sheet only (=releted('Source data'[Amount]), if i go to put formula in data sheet , parameter of Source data are not visible ,

    could someone educate me how can i do , and utilize related formula in data sheet.

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