Charting Lessons from Optical Illusions

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The other day while doing aimless roaming on the dotcom alley, I have seen some cool optical illusions. There are so many valuable lessons optical illusions can teach us – chart makers. Don’t believe me? Read on…

We cant measure sizes either

Much has been said about our inability to measure angles. That is why most of the charting gurus recommend you to not use pie charts. But what about sizes? Well, it seems we are bad at measuring them too. Look at this illusion.
bubble-chart-illusion - Charting lessons from Optical Illusions

Both the orange circles are of same size.  As you can see, they don’t look so. I call this a bubble chart illusion.

What can this illusion teach us?

  • Use data labels
  • When you make a big chart, the neighbors of a data element determine how they are perceived. Avoid this illusion by adjusting axis, rearranging data or using color.

Colors are what we think they are

We talk alot about colors in charting. But when it comes to interpreting colors, our mind is very subjective. Look at this color illusion.
color-illusion - Charting lessons from Optical Illusions

Can you believe both cells A and B are of the same color?

What can this illusion teach us?

  • Use fewer colors when possible. Better still use one color.
  • When you need to use multiple colors, make them distinct. If you use shades of same color, make sure they are not poorly juxtaposed.

Too much data can create un-necessary patterns

Look at this optical illusion that looks like a stacked bar chart. See how the lines don’t seem parallel.
stacked-bar-illusion - Charting lessons from Optical Illusions

I am sure some of you would have seen a stacked bar with enough data that looks closely like the above illusion.

What can this illusion teach us?

  • If you are plotting too much data on a chart, make sure the chart is readable.
  • Dont place chart elements (bars in this case) close to each other, don’t separate them too much either.

Gray color messes with our gray matter

There are just so many optical illusions involving gray color that I don’t know where to begin. See this for eg.
gray-color-illusions - Charting lessons from Optical Illusions

Because of its neither here nor there nature, gray color can easily mess with our mind (and eyes). One reason why excel 2003 and earlier charts looked so ugly is because of the gray color. They had that as default background.

What can this illusion teach us?

No matter what your chart says, your audience will see what they want

You might think your chart proves pattern A. But your audience only see the pattern B. For eg. look at this illusion:
cup-or-faces-illusions - Charting lessons from Optical Illusions

Some people instantly see a flower vase. Others see 2 faces. And this could be true for your charts.

What can this illusion teach us?

  • Don’t leave the messages for interpretation. Spell them out if you can.

We over estimate our memory power

Our mind is notoriously forgetful and unlearns things so fast. Don’t trust me? Well, see this animated illusion.
Ponzo_illusion - Charting lessons from Optical Illusions

Both yellow lines are of same length. But the moment the guiding lines are removed our mind tends to think first line is smaller than the next one. Add the guiding lines again and our mind quickly learns the fact that they are of same length. Remove it and it is as if we never learned the fact. In this great TED talk, the speaker Dan Ariely talks about the same and asks whether our mind is in complete control of the decisions we make.

What can this illusion teach us?

  • Next time you set out to make that 50 slide presentation, remember this: “we are poor at remembering things”
  • Use data labels, keep things simple and together if you can.

No one talks about a chart, but everyone talks about an illusion

Well, what can I say. I look at at least a dozen charts everyday. And yet, here I am, talking about optical illusions. That is true for most of us. We like magic, we like wonderful things and want to talk about them. We have seen one too many charts that they don’t excite us anymore. Show me an optical illusion and I am ready to stare at the black dot for 30 seconds. Show me a pie chart and I am yawning already.

What can this teach us?

  • Whenever you can, tell a great story.
  • Connect with your audience in unusual and exciting ways.
  • Break some rules and don’t be shy to add a spark.

Additional charting resources to help you make magic:

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27 Responses to “How to Embed Youtube videos in to Excel Workbooks?”

  1. Vlad says:

    Thank you!!
    The trick is to get that URL for video. Some videos have this feature disabled... hmm...

  2. Fred says:

    very cool. how did you record what you do on Excel? it didn't seem like you was using a camcorders.

  3. Robert says:

    This is a great tip. Is it possible to insert a PDF on an excel worksheet? I usually receive quotations in pdf format, and would like to show the quote on a worksheet, rather than using hyperlinks. Any and all help would be greatly appreciated.

  4. Gregory says:

    Your instructions didn't work for me, ether in Excel 2010 or 2007, and I tried several times, following the instructions very carefully and to the letter.

    What I found out is that, for some odd reason, copying the YouTube URL then adding the ?fs=1&hl=en_US to the end would not work at all for me.

    But if I went to the Embed code in YouTube and copied value parameter (minus quotes) and pasted it into the movie property, the movie would play. The Embed code value parameter includes the link and the extra bit you included at the end. No need to copy that as an extra step.

    • West says:

      Best feedback on here. Worked like a charm after removing extra YT code. Thanks..

    • Sonu says:

      @Gregory,
      Thanks your instructions.
      I have carefully followed the Instructions mentioned by you and still i am unable to do embed the video in excel.
       
      Please help and your immedate reply will be higly appreceiable.
       
      Regards
      Sonu Monga
      A Chartered Accountant
       

      • HARSHUL says:

        If you are using excel 2010 or higher. then there is nothing like Shockwave flash player.
        In that case you have to use windows media player.
        There is a control naming Windows Media Player in that list.
        Insert that contol and then open properties and insert link in URL.
        It will work.

    • Sonu says:

      @Gregory,
      Thanks your instructions.
      I have carefully followed the Instructions mentioned by you and still i am unable to do embed the video in excel.
       
      Please help and your immedate reply will be higly appreceiable.
       
      Regards
      Sonu Monga
      Chartered Accountant

  5. vlad says:

    It wouldn't play because you need to indicate the exact location of flash file....by 'Embedding' the file, you get the the exact URL, so it can be played....some videos can't be 'embedded' that's why it won't work....

  6. Jason says:

    My developer tools does not list a control for "Shockwave flash object". Where/How do I find it?

  7. modeste says:

    Hi Chandoo,

    why don't use OCX Window media player ???
    you can play your own local video or music
    just indicate exact location (Full path or URL)
    i.e :
    C:\Users\Public\Music\Sample Music\Kalimba.mp3
    C:\Users\Public\Videos\Sample Videos\Wildlife.wmv

    with macro and userform :
    Sub PlayMedia()
    On Error Resume Next
    UserForm1.WindowsMediaPlayer1.URL = ThisWorkbook.Path & "/" & ActiveCell.Value
    ' ----- or
    ' ----- UserForm1.WindowsMediaPlayer1.URL = Exact location
    End Sub

  8. Very cool. I also could not get the instructions to work, but was able to use Gregory's suggestion about the embed code. Thanks for posting!

  9. Maria says:

    Thanks Chandoo. This is very cool. I was able to make it work using the embed code copying from http: up to _US as you indicated. This is a great way to provide additional training or message as you package your deliverable.

  10. [...] Trying to become a bit flashier with your dashboards? Maybe you’re just looking to include additional material. Take a look at this quick tool to embed YouTube videos in excel workbooks. [...]

  11. Clarity says:

    Hi Chandoo,

    Excellent tip. Very useful.

    Is there anyway to link the path in the properties to a cell value so that the user can select the video from a drop down and then have the video play?

  12. Nav says:

    nothing happend in Embed Youtube videos in to Excel Workbooks, it shows only white blank screen.

  13. nihal says:

    Hi Chandoo, How Do I put more than one URL in movie field?

  14. Steve says:

    Hi Chandoo,
    very good tip.
    But how do I start the embeded video in an xlsm file once the tab is selected or through VBA programming?
    Appreciating your answer
    Steve

  15. KAMALAKAR says:

    Query:
    I have created 4 sheets excel file, but when i print this file to PDF it generates two sheets one PDF and two Sheets one PDF … can i know the setting which i had to change. because i want all 4 sheets in one PDF
    while Printing i did setting as "Print Entire Workbook"
    Awaiting for your reply.

  16. Brent says:

    Help!! THis works great, but I'm trying to use VBA to change the URL, which I can do. The problem I am having is getting it to play via VBA.

    The object has both .play and .playing = true properties, but neither will actually play the video after updating the .movie url. The correct video appears within the object, but I can't get it to play from VBA... which I really need it to do.. Thoughts?

  17. biljo says:

    Hello

    Go to Developerr tab and select more control then find windows media player just click it.

    after that you have to right click on the embeded object and select properties there you need to add your video file path.(dont forget to include extension like .avi, .mov etc.) in URL field. Then Press Alt+11 and deselct design mode. Once you close the module your video start playing.....

  18. Rob G says:

    For the life of me, I cannot get this to work. I have followed Chandoos instructions to the letter and also tried using the embed code as Gregory suggested, all I get is a blank white box where the video should be. Is there any other reason that this might not work? Flash version perhaps? Quite frustrating.

  19. Mark says:

    Hi I was wondering if was a way after adding a video if one could save to HTML format and it would work?

  20. Yatin says:

    Hi Chandoo,
    This is very helpful, however, is there a way to auto-play the embedded youtube video as soon as somebody opens the excel file? Can you share the macro for the same?

  21. nonsofar13 says:

    Hi,

    Very cool, how is it possible to start automatically the video when the excel sheet is open?

    I would like to start the video when i open the worksheet :).

    Best regards.

  22. Yasser says:

    Hello
    When trying this method, I got Flash-embedded videos are no longer supported. Is there a solution for this problem?

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