This is a guest article written by John for our Excel Dashboard Week.
Executive Review Dashboard using Excel
Snap-shot of the dashboard:

Purpose of the dashboard:
This Dashboard was constructed for a number of reasons, one of which was to reduce the number of reports produced with the same data ( up to 6 separate files ). As we all know, when it comes to senior management and reports / files the more information they can get on one report / file the better for them. So, with this in mind I created the Dashboard to show the data they need to see “quickly” each week.
How this Executive Review Dashboard is made?
I used various functions / formulas to help me construct this Dashboard, this isn’t the first one I have created, but I think this is the best one I have done so far and it is all thanks to the hints and tips and assistance I get form Chandoo’s site as well as Excel User *(Charley Kyd was the first inspiration for me to get involved with Dashboards ) and also a shout out to Clearly and Simply, another great site.
[Note by Chandoo: I have added numbers 1 to 7 on the snapshot to help you understand below portion.]
The top left corner (1) has data that shows what is happening right now, i.e. QTD Order volume, WW Requested supply, WW Available supply and the Avg projected orders ( based on historical analysis ). This table format is then supported by a simpler bar chart below it.
Below that I have used Scroll Bars (2 & 3) to allow a lot of data to be shown in a small space, scroll bars do this very nicely. The data in here would be a list of all the products within the current range of orderable parts ( the detail behind the table and bar chart above ). [Related tip: How to create a scrollable list in Excel Dashboards?]
The middle table (4) ( Last 4Qtrs + CQ 2009 Order Load by product ) shows the historical data for each of the current products ( and perhaps their predecessors ) with a bar chart to the right of it (6) showing the overall volume of those products and the table and bar chart are controlled by the drop down menus above the bar chart.
The Line Chart below (7) that shows the overall Sales Trend by month with a drop down menu to enable you to choose each year separately.
To the left of that there is a table (5), which is a snapshot using the picture link function, of the current order load status by product and again supports the data on the left hand side of the Dashboard.
Final Notes:
If anyone would like to leave a comment or ask questions about this Dashboard or indeed need help with anything ( even if I don’t know the answer I am sure Chandoo and his growing community would be able to help ) please feel free to ask.
Just a note to close. Since I started utilizing Chandoo’s site I have now started my own community internally within the company I work for and I am now teaching other people about Excel ( albeit 2003 level for now ) and encouraging them to expand their own knowledge of Excel and perhaps share what they learn with their colleagues and I fully intend to point some of these people to Chandoo’s site and will encourage them to sign up for Excel School.
Download Executive Review Dashboard Workbook:
Click here to download the executive review dashboard workbook & play with it.
Added by Chandoo:
What I liked in this Dashboard:
Techniques used: John used a variety of techniques like formulas (SUMPRODUCT, OFFSET), dynamic charts, scrollable lists and picture links which help us in analyze lots of information and present the results in minimal space.
Dynamic Dashboard: The dashboard lets us analyze and understand information for any quarter or region which is very good.
What can be improved in this dashboard:
Layout: Ideally, if a dashboard is in a rectangle or square layout, it would be easy to read and understand. The current setup suggests that it is incomplete.
A little more visualization: There are lots of numbers in this dashboard. I would suggest adding few more visualizations like showing indicators or applying conditional formatting or replacing a table with a chart. This would reduce the comprehension time. Of course, you can always add hyperlinks to detailed data so that if an executive is interested to drill-down, she can do so.
Spell out key messages: This dashboard would become even more effective by adding a small comment area at the bottom or top where key messages can be highlighted. [Related: Tweetboards as an alternative to Dashboards]
Thanks to John
Thank you very much John for sharing your work with all of us and showing us what is possible. I really appreciate your effort in writing this guest article and spreading good word about Chandoo.org and Excel School.
Say thanks to John
If you liked this dashboard, say thanks to John. Also, feel free to share your views on this dashboard. How would you have designed an executive review dashboard if it were up to you? Please share using comments.
Contribute to Excel Dashboard Week:
You can contribute tips, screen-shots, excel workbooks or links that I can share with our readers on Friday (25th March).
Click here to send your tips & files for Dashboard Week
PS: The link to Excel user site is affiliate link, meaning if you click on it and purchase anything from the site, I get a small commission. I do this because I think Charley’s products are awesome.

















18 Responses to “Best Charts to Compare Actual Values with Targets – What is your take?”
Great post. I can't vote, though, because the answer I want to put down is "it depends". As with all visualisations, you've got to take into account your audience, your purpose, technical skills, where it will be viewed, etc.
I'm with Andy: It depends. Some I would use, some I might use, some I won't touch with a barge pole.
Naturally I have comments 🙂
The dial gauge, though familiar, is less easy to read than a linear type of chart (thermometer or bullet). It's really no better than the traffic lights, because all it can really tell you is which category the point falls in: red, yellow, or green.
By the same token, pie charts are so familiar, people don't know they can't read them. Remember how long it takes kids to learn to read an analog clock?
Bullet charts don't show trends.
With any of the charts that have a filled component and a marker or ine component, it makes more sense to use the filled component (area/ column) for target, and the lines or markers for actual.
[...] Best Charts to Compare Actual values with Targets (or Budgets … [...]
I voted for #6 even though I agree with the other comments that it depends.
The majority of the votes are for the #2, thermometer chart. I still have yet to understand what happens when you are above plan/goal, which was brought up in yesterday's post.
Also, I agree with Jon in that it would be better to flip the series and make the filled part the target or goal and the line or marker the actual.
I am also a fan of using text when appropriate if the data is among other metrics in a type of dashboard. Calling it out by saying actual and % achievement is a good option.
Another "it depends" vote. Are you just looking at one or are you comparing a number of targets with actuals? You didn't include a text box. The problem with sentences is that they can get lost in a page of gray text. A text box can call attention to the numbers and line them up effectively.
I'm with Jon: "Some I would use, some I might use, some I won’t touch with a barge pole" and I'm surprised that some of your readers voted for the last group.
Jon says:
With any of the charts that have a filled component and a marker or line component, it makes more sense to use the filled component (area/ column) for target, and the lines or markers for actual.
Why does this make more sense? I like 6 the way it is, although I would use a heavy dash for the plan/target marker.
"It depends" is also my take. What I usually try to drill into my clients dashboard design is the fu ndamental difference between spot results (am I on target for this month) and long term trends.. I always try to create 3 different set of graphs to represent real perormance:
- spot results vs objectives
- cumulative results vs objectives
- long-term trend (moving average) mostly) to see where we're going
[...] Best Charts to Compare Actual Values with Targets – What is your take? (tags: excel charts) [...]
[...] Related: Charting Principles, How to compare actual values with budgets [...]
[...] Excel Charting Alternatives to compare values [...]
Jon says:
With any of the charts that have a filled component and a marker or line component, it makes more sense to use the filled component (area/ column) for target, and the lines or markers for actual.
Why does this make more sense? I like 6 the way it is, although I would use a heavy dash for the plan/target marker.
I totally agree, Bob. I would normally favour a line for the target and a column for the actual, you can see quite easily then which columns break through the line, then.
[...] best charts to compare actual values with targets — den Status mal anders zeigen, z. B. als Tacho [...]
Thermometer charts: "Not appropriate when actual values exceed targets" - this is easily solved by making the "mercury" portion a different color from the border, then you can clearly see where the expected range ends and the actual values keep going.
People seem to knock gauges quite a bit in dashboarding, but trying to show comparison of realtime data between operating sites and targets for each site can easily be done with a bank of gauges that have the optimal operating points at 12 o'clock.
The human eye is great at pattern stripping, and any deviation of a gauge from the expected 12 position will quickly register with an operator and attract his attention. Using a colour background, or meter edge, will also indicate the sensitivity of a particular site.
[…] Best charts to compare actual with target values […]
[…] Best charts to compare actual with target values […]
[…] work laptop I have a favorites folder just dedicated to Excel charts. Its got things like “Best Charts to Compare Actuals vs Targets” and “Best charts to show progress“. I love me some charts […]
I am wondering how will the plotting work, for some of the targets which may have been achieved before time. E.g. for the month of Jul the target was 226 and the actual was 219. So the chart will show a deficit in meeting the target by 7 points but what if this 7 may have been completed earlier in month of June. So ideally it not a deficit.