This is a guest post by Sohail Anwar.
August 29, 1994. A day that changed my life forever. Football World Cup? Russia and China de-targeting nuclear weapons against each other? Anniversary of the Woodstock festival?
No, much bigger: Two Undertakers show up at WWE Summerslam for an epic battle. Needless to say: MIND() = BLOWN().

And thus begun one boy’s journey into understanding the phenomenon of Multiple Occurrences.
My journey continued, when just a few years later my grandfather handed me down a precious family heirloom: A few columns of meaningless data that I could take away and analyze in Excel. You may laugh but in the 90’s, every boy only wanted two things 1) Lists of pointless data and 2) To be as bad ass as this guy:

Ohhh yeah.
All good but how best to deal with multiple occurrences? Well, it broadly involves a cunning collusion of SMALL, LARGE, IF and our good friend the Array formula. To explain, let’s have a look at one of granddad’s prized pointless lists:

All kinds of repetition of names exist here, so how, for example, can we look up the pointless things about ‘Das Hoff’?

A typical VLOOKUP or INDEX/MATCH combo will give us the first entry (‘Talented’), but what about the rest? The following ARRAY formula will saves us:
SMALL(IF(Lookup Range = Lookup Value, Row(Lookup Range),Row ()-# of rows below start row of Lookup Range)
Entered with Ctrl + Shift + Enter because it’s an Array formula
In this case:
SMALL(IF($A$1:$A$20=$E$2,ROW($A$1:$A$20)),ROW()-2)
Bear in mind this will give us the position numbers of the multiple occurrences in our main list. That’s a good start. Now we drag this formula down so we end up with another list since our need to find multiple occurrences will necessitate creating another shorter subset of the main list, even if there are just two entries. How far do we drag it down? It doesn’t matter too much but enough to capture the likely number of multiple occurrences. we’ll come back to this point in a bit.
I just want to bring your attention to the last part of our SMALL formula, in this case ROW()-2. This creates a rank; think of it as 1st occurrence, 2nd occurrence…as you are dragging the formula down.
Why did I put Row()-2? Well I placed it in a cell which is in the 3rd row and as a rule the first instance of the formula you write, you want the Row()-x to equal 1 (assuming your lookup range starts from row 1). So if your looukup range is in A1:D20 and your first SMALL formula is in cell E5 then you will write ROW()-4 at the end .
Let’s see what happens when we put the formula in E3, search for ‘Michael Bluth’ and drag down to E7:

We can visually see there are just two entries in the main list and their position numbers have come through nicely (4 and 7). Beyond that we are met with the #NUM! error. So from here, we need to do two things
- Utilize the position number to give us value or related value from the list (i.e. do what the lookup is supposed to do!)
- Conceal the errors.
To accomplish (1) we can just put this whole thing into an INDEX formula, define an array size (same vertical dimensions as our main table), use our SMALL formula to provide the row number, then define whatever column number we want, in this case we want column 2:
INDEX($B$1:$B$20,SMALL(IF($A$1:$A$20=$E$2,ROW($A$1:$A$20)),ROW()-2),1)
Which yields:

Now, the final bit involves wrapping all this in our trusted friend IFERROR for some easy tidying up:
IFERROR(INDEX($B$1:$B$20,SMALL(IF($A$1:$A$20=$E$2,ROW($A$1:$A$20)),ROW()-2),1),"")

Ta da! Let’s have a quick recap of how we evolved the formula.

What else can we do?
Let’s extend this bad boy formula and make it really work for us. Here are some select ways I have extended the Multiple Occurrence formula to help extract from challenging text data.
Please download the workbook, since it contains the examples for your learning pleasure.
Note: Temporarily for this next section, I am going to ignore the IFERROR and the INDEX parts purely to make the formula slighter shorter and thus a bit easier to read. Instead, what we will get are the position numbers (which are good enough to demonstrate how the formulas work). Relax, in the final section, I’ll bring them back in!
Descending List
Okay, not very exciting, but if we wanted our list to be in a descending order, we simply switch the SMALL with LARGE!
LARGE(IF($A$1:$A$20=$E$2,ROW($A$1:$A$20)),ROW()-2)

Partial Text Search
What if just want to look for part of the text? Easy!
SMALL(IF(IFERROR(SEARCH($G$2,$A$1:$A$20)>0,FALSE),ROW($A$1:$A$20)),ROW()-2)

The urge to use a wildcard just won’t work due to the mechanism of an Array. Arrays require like for like comparisons and a partial text won’t correspond to a range. So we need to create TRUE and FALSE outputs, which is what wrapping the SEARCH(…)>0 in an IFERROR does.
Left side of Text
Let’s say we are looking for a first name in a cell with a full name, we can do:
SMALL(IF(LEFT($A$1:$A$20,LEN($I$2))=$I$2,ROW($A$1:$A$20)),ROW()-2)

Some of you are thinking, well this can be achieved with a partial text search and most of the time you are right. But I routinely deal with tens of thousands of rows of data with varying text and used to fall foul of not preparing for every permutation or combination. It’s subtle but it can be very useful.
Partial text in the right side
‘Now you’re just being silly Sohail! Who needs this?’ I’ll stand by what I said, when you work with lots of data and need to extract all kinds of things, this sort of formula soon finds a place! Unfortunately I can’t reproduce data that I’ve worked with to show you the reality of needing something like this. It’s not often but once in a while it comes and it’s quicker then VBAing!
SMALL(IF(IFERROR(SEARCH($K$2,RIGHT($A$1:$A$20,LEN($A$1:$A$20)-SEARCH(" ",$A$1:$A$20)))>0,FALSE),ROW($A$1:$A$20)),ROW()-2)

So we’re just searching for things past the first space, this sort of thing would need to be extended as more spaces crop up but you get the point.
Multiple Occurrences and Multiple Criteria!
What?! This is more confusing than making Time Traveling Flux Capacitors.

Okay, to make this work, let’s increase our data set, I’m going to throw in a region column for all the patriots in da house.

So now things are getting interesting. ‘Das Hoff’ is a great example; we can see from a visual inspection he covers two regions (discussing the dual German and US citizenship of the Hoff is out of the scope of this article, but just know how awesome he is!). How can we lookup the two different occurrences of ‘Das Hoff’?
Easy, but first if we harken back to the ultimate VLOOKUP trick I suggested the use of CHOOSE in an array to create ‘virtual’ helper columns, the good news is since we are in an Array format, its pretty straightforward do this without messing with VLOOKUP or CHOOSE. So we simply concatenate the Person and Region ranges and we concatenate the Person and Region lookup cells:
=SMALL(IF($A$1:$A$20&$B$1:$B$20=$E$2&$F$2,ROW($A$1:$A$20)),ROW()-2)
So now if we look up ‘Das Hoff’ in ‘Germany’ and ‘US’ we get:

Das ist gut, nein? Ja, Über gut.
Let’s go a step further; what if we wanted to separately lookup the First and Last names? Easy, same concatenation but also concatenate a space in between, like so:
=SMALL(IF($A$1:$A$20=$K$2&" "&$L$2,ROW($A$1:$A$20)),ROW()-2)
So if we are searching for the first name ‘Thom’ and surname ‘Morello’ we get:

There you have it. Multiple Occurrences WITH Multiple Lookups, take that to the bank!
Autofiltering without an Autofilter!
So, now we have seen the power of what can be done with Multiple Occurrences, how else might we use this in our work? Well, in the Chandoo tradition of creating awesome dashboards let’s build a bit of interactivity in a dashboard. Now I’m not going to build a dashboard, the web’s finest materials on dashboards can already be found on Chandoo.org! No point me recreating. What if we want to create a makeshift Autofilter in the middle of a dashboard/report? We can use everything we’ve learned about Multiple Occurrences and with a bit of conditional formatting we can cook up something pretty decent.

How about we poach the multiple criteria technique from the previous section: First Name, Surname and also Region as drop downs (by using simple data validation lists) to control a table of formulas:

Let’s just look at the formula in each column of the table:
Column 1: Person
IFERROR(INDEX($A$1:$C$20, SMALL(IF($A$1:$A$20&$B$1:$B$20=$F$3&" "&$F$4&$F$5, ROW($A$1:$A$20)),ROW()-2),1),"")
Column 2: Region
IFERROR(INDEX($A$1:$C$20, SMALL(IF($A$1:$A$20&$B$1:$B$20=$F$3&" "&$F$4&$F$5, ROW($A$1:$A$20)),ROW()-2),2),"")
Column 3: Pointless Thing
IFERROR(INDEX($A$1:$C$20, SMALL(IF($A$1:$A$20&$B$1:$B$20=$F$3&" "&$F$4&$F$5, ROW($A$1:$A$20)),ROW()-2),3),"")
The only difference between these is the Column number in the INDEX formulas. Now, I am fully aware of the absurdity of having your search criteria (Name and Region) appear in the results table but it’s cool, I’m just illustrating with minimal pointless made up data. Let’s try using this:

Selecting Thom, Yorke and UK gives us a nice chunky result. And how did we get it looking so slick with expanding/contracting borders and alternating colored rows?! Easy, let’s take a closer look at the conditional formatting:

Pay close attention to the order of the conditions, it won’t work properly otherwise. The formulas used are:
For the first condition, I have selected ‘No Color’ for fill:

For the second condition, the formula is:
=NOT(MOD(ROW(),2)) – Choose a white fill AND complete Border around the cell.
For the last condition, the formula is:
– Choose a colored fill (I’ve gone with blue) AND complete Border around the cell.
=AND(MOD(ROW(),2)=1,H3<>"")
The last thing is to turn the grid-lines off or at least paint the cells in and around the table white. Have a look in the workbook if it doesn’t make sense.
Download Example Workbook
Click here to download Multiple Occurrences workbook. It contains all the examples. Play with the formulas to learn more.
Conclusions
So there you go. I hope you have taken away a number of things about the value of extracting multiple occurrences from a list and a technique for enhancing interactive reporting. If there is one thing I really wanted to convey during this article, its how much I love the Hoff and we can never have enough occurrences of this Germanic demigod. If you enjoyed this article then please share it and let’s get a discussion going in the comments to see what other multiple occurrence madness we can come up with!
Added by Chandoo
Thank you so much Sohail for another wonderful, intelligent & useful article. I had loads of fun reading & learning from it.
If you enjoyed this, please say thanks to Sohail in the comments section.
Keen to learn Advanced Formulas?
Check out Formula Forensics & Array Formula pages.
About the author: Sohail Anwar is a Londoner who has spent over 10,000 hours applying Excel in his professional life and earns well over 6 figures as a result. Now he is on a mission to teach professionals how to massively increase their earnings by learning and applying Excel like never before. Find out more about Sohail on Earnwithexcel and connect with him on LinkedIn.

















25 Responses to “Display Alerts in Dashboards to Grab User Attention [Quick Tip]”
I prefer the red,grey,light grey,black icon set. I've also used in-cell pie charts from Fabrice's Sparklines for Excel as an alert which could also provide another piece of information.
I prefer the red,grey,light grey,black icon set. I've also used in-cell pie charts from Fabrice's Sparklines for Excel as an alert which can also provide another piece of information.
For Excel 2007, your formula should do the same as the Excel 2003 version, so that non-alert rows are blank - if they are 0, the unnecessary green icon will show
Hi Chandoo,
Nice Post !! just to add something for EXL 2003, we can also 4 Ifs and link to the alert data
For Ex: If we have alert data in Cell A2 and want to split in 4 orders namely <25%, 25-50%, 50-75% and 75%< then we can following formula and put fonts as you have suggested :
=IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))
And then using Conditional Formating we can dashboard reflected on different COLOURS as per their respective alert.
Best Regards
Rohit1409
Hi Chandoo,
Nice Post !!! just to add something for EXL 2003, we can also 4 Ifs and link to the alert data
For Ex: If we have alert data in Cell A2 and want to split in 4 orders namely <25%, 25-50%, 50-75% and 75%< then we can following formula and put fonts as you have suggested :
=IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))
And then using Conditional Formating we can dashboard reflected on different COLOURS as per their respective alert.
Best Regards
Rohit1409
The Complete formula [Don't Know how it got cut ]
=IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))
PS : Use in single line [I have split it to avoid cuts 😉 ]
Hi Chandoo..
why it is not displaying the complete formula..
anyways here is the balance
"=IF(A2<0.25,CHAR(153), IF(A2<=0.5,CHAR(155), IF(A2=0.76,CHAR(152)))))"
@Rohit... your formulas are fine. Just that the width of comment area is fixed and hence my website is cropping it at 640pixels. I just edited your formula and added few white spaces so that it wraps nicely.
Very good idea btw.. kudos!
Hi,
Maybe just go for 'bold' ; 'underline' or 'italic' to draw the users attention? Those methods (if those can be called methods) are used cross media type (books, journals, blogs, billboards, ...) to guide the readers eye to valuable information.
Just a basic thought
@Tom.. good idea..
[...] has a very nice writeup on how to add such alerts to dashboard sheets. Possibly related posts: (automatically generated)Divide your data set into workbooksHow to enforce [...]
Hi Chandoo,
You certainly grabbed my attention! although I wasn't sure what my brother (Suresh) and cousin (Shyam) were doing right, and I was doing wrong? 😉
I love your blog btw - Many thanks for all your hard work in unravelling the secrets and mysteries of Excel!
Best regards
Ramesh
I thought I saw an advertisment for a book about learning excel called excel himalaya or something. It cost about 35.00 us money but seemed to have the things I need to have my admin assistant to start to use. I was hoping to start with this book and then send her to school if she shows some interest and aptitude. Any help on this would be appreciated. Thanks
Great web site and information!!!!
@Jeff... checkout http://chandoo.org/wp/2010/08/25/excel-everest-review/
thanks, your website is awesome!
[...] Alerts to highlight focus areas [...]
[...] There are lots of numbers in this dashboard. I would suggest adding few more visualizations like showing indicators or applying conditional formatting or replacing a table with a chart. This would reduce the [...]
[...] is the same technique as alert icons in dashboard. Just that I also showed green [...]
[...] is the same technique as alert icons in dashboard. Just that I also showed green [...]
Hi Chandoo
Firstly thanks for all the cool tips on how to use Excel better.
I am new to the site and have a question which you may be able to assist with but dont know if these comment boxes are the best way of asking ?
I am looking at assets and trying to calculate the depreciation total by taking a year (say 2010) adding the expected life of the asset (say 10 years) then comparing that to a future date (say 2015) using an IF statement. The calculation in normal is - IF((year in col B (2010) plus 10years)>year 2015, add a years depreciation, otherwise leave blank). The converted date value does not appear able to add 10 years in order to compare it to 2015. Am I missing something ?
I use the “IF” Statement in conjunction with Conditional Formatting in MS Excel to give verbiage to alert one of a required action, dependant on a review date. This makes a visual stimulus, plus it clues one as to what the conditional format is trying to warn you about and what follow-up actions are required.
Wow, I'm really impressed with dashboards. I had no idea this stuff was even possible with excel. I'd like to offer an interactive dashboard to my customers, showing analytics of their data. I have a .pdf file with the datapoints. I'd like them to enter the data on my website, and be able to see their data. Is something like that possible.
Hi Chandoo,
I've recently purchased the package for both templates.
In the portfolio dashboard,under the calculations worksheet, I'm attempting to change the date range in the gantt chart to show only the range of the project that starts in late 2013. How do I do this?
Thanks
Adam
[...] is the same technique as alert icons in dashboard. Just that I also showed green [...]
Hi Chandoo,
I'm new at Excel Dashboard and found your blog really useful and helpful! It's very nice of you that you dedicate your time to do this.
Could you please explain how can I use Alerts based on dates on a Dashboar?
For example, if a target date is coming closer to the actual date, the alert is yellow or red.
I'd really appreciate some help!
Thank you
Where can I download the file Excel of Averall Statistics ???
Thanks a lot.