Today, lets talk about an interesting extension to the idea of in-cell charts. Adding average or target markers to the chart.
Here is what we are going to create:

PS: this chart is inspired from an email from Brian Coetzee.
In-cell what? A quick re-cap
If you have never heard about in-cell charts, read this quick re-cap section.
In-cell charts are light weight charts generated to fit inside a single cell. Example in-cell charts are
- sparklines
- conditional formatting data bars
- bar charts generated with REPT formula.
First 2 options are very straight forward. It is (3) that is exciting because it opens up a lot of possibilities for us. See below, an introduction to in-cell charts.

For more on in-cell charts, refer to resources section at the end of this article.
In-cell charts with markers – how to?
Adding a marker (like average or target or last year value) can enhance your charts greatly and provide more context. Lets understand how to add marker symbols to in-cell charts.
For simplicity sake, assume that,
- A1 has data value
- B1 has average value
Now, the marker can be in 2 places.
- Inside the bar
- Outside the bar
The basic formula for generating an in-cell bar with markers is,
=IF(A1<B1, REPT("|", A1) & REPT(" ", B1-A1) & ".", REPT("|", B1) & "." & REPT("|", A1-B1))
How does this formula work?
First we check if we should print the marker outside the bar or inside the bar with IF(A1<B1 portion.
Then, if we need to print the marker outside,
REPT("|", A1) & REPT(" ", B1-A1) & "."
- Print | symbol A1 times
- Print SPACE (B1-A1) times
- Print the marker symbol
Else
REPT("|", B1) & "." & REPT("|", A1-B1)
- Print | symbol B1 times
- Print marker
- Print | symbol A1-B1 times
Download in-cell chart template
Click here to download example workbook. It contains in-cell charts with markers. Play with the formulas to learn more.
More resources & examples on in-cell charting
Don’t keep your cells empty and boring. Load them with impressive analysis & charts. Learn from below resources.
- In-cell bar charts, revisited
- Use playbill to make better in-cell charts
- Murders vs. Suicides – Interactive chart
- In-cell charts + pivot tables
- Survey results – in-cell dotplot
- In-cell sales funnel chart
Do you make in-cell charts?
In-cell charts are one of my favorite charting techniques in Excel. I use them often in my reports or dashboards, when I want something quick & light-weight. They are easy to make & can look super awesome when you sprinkle a bit of conditional formatting on top.
What about you? Do you create in-cell charts? What are your favorite tips & techniques for working with them. Share your thoughts in comments.













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I am not getting sound from the videos. I have checked all the settings and spent several hours searching the Internet to no avail.
Has anyone else had this problem?
Is there anyway to get the Grand Total to be broken out in the same fashion as the items above it? For instance, if you have in column 1, widget a, widget b, and have their sales by month in column 2, I'd like to see the grand total also be by month, for widget a & b combined.
I can't get anything other than a single line for the grand total, rather than the same format as the data above.
Widget A Month Sales
Jan 100
Feb 200
Widget B
Jan 150
Feb 250
Grand total - here I would also like to have Jan, Feb.
Jan 250
Feb 450