Finding Conversion ratio using Pivot Table Calculated Items

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Today, lets understand how to use Calculated items feature in Pivot tables. We will use a practical problem many of us face to learn this feature – ie calculating conversion ratio from a list of sales calls.

This is inspired from a question posted by Nicki in our forums,

I have a spreadsheet source data full of sales enquiries which have the Status – Lost, Booked or Pending. Each sales enquiry relates to a particular location. I have created a pivot table which counts the enquiries and displays them with the Locations in rows and the Status in the columns. I have got a row total showing the total number of sales enquiries for each location. I also want my table display the sales conversion number, ie the booked enquiries as a % of the total enquiries. How do I do this?

A look at the data

Lets say, you have some data like this and you want to understand what is the conversion ratio by location.

Calculating conversion ratios from sales enquiry data

Setup a pivot table

The first step is to just create a pivot table from this data. Put locations in row labels area, status in column labels are and ID in values area. Now you will have a count of items for each status in each location. Something like this:

Frist version of pivot table - showing distribution of items by status

Add a calculated item to get conversion ratio

Now we want to calculate how much percentage is “booked” status items in all items for a location. To do this,

  1. Select any column label item in the pivot table.
  2. Click on Pivot Options > Fields, Items & Sets > Calculated item
    Inserting calculated item from pivot table options ribbon
  3. Give your calculated item a suitable name like Conv. %
  4. Write the formula = Booked / (Booked + Pending + Lost)
    Calculated item for conversion percentage - Excel pivot tables
  5. Click ok.

Now you should see another column in your pivot table with calculated item – Conversion %.

Conversion ratio calculated - but shown as number...!

Formatting Conversion % in Percentage format

While we got what we wanted, it is not looking alright. We need to format the conversion % so that it looks alright. For this,

  1. Right click on any value in pivot table
  2. Custom number formatting rule to show conversion ratios in %sGo to value field settings
  3. Click on number format
  4. Select custom
  5. Type the custom formatting rule [>=1]0;[<1]0%;””
  6. This will automatically transform all numbers smaller than 1 (ie all conversion %s) to percentage format while keeping everything else normal.
  7. Done!

Resource: Learn more about custom number formatting

A video tutorial explaining this & more

Since calculated items can be somewhat tricky, I made a short video explaining how this works. In the video you can also see how to use Power Pivot measures to calculate conversion ratios easily. Watch it below (or on our youtube channel).

Download Example workbook

Click here to download example workbook. It has both regular and powerpivot based calculations. Go ahead and examine them. Enjoy.

Do you use Calculated items?

I find calculated items to be very tricky to work with. In most cases, I try to add extra calculations to original data table or use formulas instead. But this example is a good case where calculated item is perfect.

What about you? Do you use Calculated items? In what situations you use them? Please share your experiences and tips using comments.

Convert your self to a Pivot table pro…

If you are use Excel pivot tables & data analysis features, then you will find below resources very useful.

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41 Responses to “Calculate Elapsed Time in Excel [Quick Tips]”

  1. Oliver Montero says:

    Hi Chandoo,

    To calculate time lapses in excel I usually use the DATEDIF function. Even though is undocumented by MS there is a great explanation of its use in Chip Pearson's site :

    http://www.cpearson.com/excel/datedif.aspx

    Is pretty easy to use and has great flexibility.

    See you and keep Excelling!!!

  2. Glen Feechan says:

    Another great article, I will be linking to it on my blog.

  3. L. Quezada says:

    Oliver:

    Yes, I think that DATEDIFF do it better.

  4. Andy says:

    Great post! This a fantastic tutorial on calculating elapsed time in Excel that could be helpful even to a novice user. Keep up the useful tips!

    Also, the Office community on Facebook could really benefit from you knowledge! Check it out at http://www.facebook.com/office

    Cheers,
    Andy
    MSFT Office Outreach Team

  5. Modeste says:

    hi, Chandoo !!!
    for elapsed time , we can use this unique formula either for hours, minutes or seconds : NOW()-A1)
    but using respective special number formats
    for hours : [h] ==> 46553
    for minutes : [m] ==>2793212
    for seconds : [s] ==> 167592763

    We can also use mean duration for years (orbital period of the Earth around the Sun : i-e tropical year) which is : 365.25 days
    and mean duration for month : 365.25/12 days

    be Excelent !!!!

  6. Chandoo says:

    @Oliver... Thanks for the pointer to datediff(). I will update the post with information about this as well.

    @Glen... thanks for the linklove 🙂

    @Andy... Welcome. Thanks for telling us about the office community on FB.

    @Modeste ... that is very cool. I will remember these formatting codes for an upcoming article on number formatting codes 🙂

  7. Tony says:

    Great tip Chandoo! I use the formula to calculate years elapsed all the time. It can seriously help save a ton of time with calculations. Also, NETWORKDAYS is one that helps and can seriously impress a boss. Keep up the great work here!

  8. Andy says:

    No problem! I will definitely be directing people with tough Excel questions to your blog. Keep up the great posts!

    Andy
    MSFT Office Outreach Team

  9. PaulS says:

    Hi,
    always great posts and a good way to start my day

    but regarding the elapsed time calculations: have you never noticed that there is a result difference between using =TODAY()-A1 and using =NETWORKDAYS(A1,TODAY())?
    try it for A1= a Monday such as 21sep09 and "today" is e.g. a Thursday; you get 3 or 4 respectively as a result, depending on the formula used; this is because formula =networkdays() always includes both the startdate and the end date and not only the time between these 2.
    This is easily corrected/compensated bij always adding a -1 to the =networkdays() formula because the majority of us will count startday as day 0 and then the result will be consistent across the different formulas.

    However, you then get into trouble if you calculate the networkdays for a date further in the past and where either the start or end date falls in a weekend.

    just thought to point this out as to me these formula's are not interchangeable just like that!

    have a great day!
    Paul

  10. Captn_zee says:

    =DATEDIF([DOJ],TODAY(),"Y") & " Y, " & DATEDIF([DOJ],TODAY(),"YM") & " M, " & DATEDIF([DOJ],TODAY(),"MD") & " D"

    This will fix your 30 Days problem

  11. Amol says:

    I calculated the time diff between two date+ times by subtracting 2 cells & custom formatted it to "d hh:mm" format.

    E.g.
    Cell A1 04-Jan-12 6:00 PM
    Cell A2 05-Jan-12 4:45 PM

    Cell A3 0 22:45 (formula: =A1-A2)

    Wat shud i do 2 not display the "zero" values i.e. no. of days in this case is zero hence the cell shud display " 22: 45" and not "0: 22: 45".

  12. Ana says:

    Hi Chandoo,

    If possible to compute the interval of time and date in one column.
    In column C I would like to compute the total days and hours . What formula ? Please help
    Example.
    Column A Column B
    2/13/12 3:30 AM 2/14/12 12:00 AM

  13. Prasad DN says:

    In referenc to Elapsed time in months

    To calculate the elapsed time in months, we can use the formula =(NOW()-A1)/30. This returns the value in 30 day months.

    I use to apply formula =ROUND((TODAY()-A1)/30,0). Today, I faced a peculiar situation, A1 has date 01-Mar-2009, and today being 01-Mar-2012, it should be 36 months, but it is showing 37 months!!

    Any suggestions to avoid such errors?

    Regards,
    Prasad DN

  14. pete says:

    All I want to do is add up a series of times and receive a reply that gives me a total. What I used to do was subtrace the end time from the start time and format the result as [hh]:mm but this doesn't seem to work anymore. How has Bill Gates confounded me?

    • Hui says:

      @Pete
      I use Excel 2010 and it still works

      The times must be entered as times in the format hh:mm:ss or hh:mm without seconds
      Adding up times is as simple as =Sum(Range) or =Sum(A2:A10)
      then using a Custom Number format as you have mentioned [h]:mm

      If this isn't working, 2 ideas
      1. Check your times are times and not text
      2. Can you share your data or file with us?

  15. Kent in Wichita says:

    My hospital tracks times from patient arrival to various procedures or treatments. When those times cross over midnight, the regular formulas (2nd time minus first time) don’t work because the result is negative and Excel (2007) won’t show a negative number in time format.
    I couldn’t find a solution here (chandoo.org) but found one elsewhere that worked and it’s very simple. I would like to share it.
    Assuming 1st time in A1 (column for patient arrival time) (11:00 PM), and 2nd time in B1 (column for x-ray given) (12:30 AM)). Should be 1:30 elapsed time.
    =B1-A1+(B1<A1) [This comparison is the key to the solution.]
    =12:30 AM – 11:00 PM + (12:30 AM < 11:00 PM)
    =0.0208 – 0.9583 + (True)
    =-0.9375 + (1) [This is the key! If it is false, Excel adds 0. If it’s true, Excel adds 1 and that is what corrects the negative number. Now Excel can interpret the number as a time.]
    =0.0625
    Converted to hh:mm = 1:30
    I wrapped this formula inside an IFERROR one to alert my data entry person if she messed up and applied it to lots of different columns and it has worked wonderfully. No more complaints from the data entry person who just plugs in times from medical charts.
     

  16. shashidhar says:

    HI,
     
    I am working on a Xl application..
    I want to capture time between two clicks.
    Ex, in my application during run somewhere I press OK button and then I click Cancel.. I want to measure time between these two clicks... Is it possible??
    Pls help on this...

    • Hui says:

      @shashidhar
      The answer is Yes
      You will have to add an appropriate VBA event to start and stop a timer.
      There are techniques which can time to the millisecond so maybe look those up on the net


  17. William W. says:

    WOW!!!!!! I truly love your excel time format program! WHOOOO! I am very interested in how the time formats "update" (manually on a physical keyboard) that "updates" the time into its respective decimal time formats, such as:
    YYYY.yyyy, HH.hhh, etc...

    How do those formulas or equations work if not in Excel mode? Example: TI calculators, Word, or any other computer language programming? Just wanted to see how it works. E-mail me at Ultra64848689Ti@gmail.com.

    Thanks again for an EXCELLENT Excel program into decimal time formats!
    Here's an idea: how about creating an APP for iOS and Android? Just wanted to point that out. =-D

  18. Phil K says:

    Regarding the elapsed time in months:
    I made this function to determine the time elapsed since a date using the number of days in each respective month. It's a simple subtraction and I think it works very well:((Year Today-Year A1)*12++(Month Today - Month A1)+(Day Today/Days in Month Today)-Days A1/Days in month A1)

    Here's the function:
    =((YEAR(TODAY())-YEAR(A1))*12)+(MONTH(TODAY())-MONTH(A1))+(DAY(TODAY())/DAY(DATE(YEAR(TODAY()),MONTH(TODAY())+1,0))-DAY(A1)/DAY(DATE(YEAR(A1),MONTH(A1)+1,0)))

    Have a Merry Christmas everyone!!

  19. Christian says:

    I need the ability to calculate how much progress we have made between two dates and I want to represent that as a percentage.

    I am thinking this would be a combination of today, networkdays & dividing the days elapsed vs the total days. Then it should be as easy as formatting my cell. Any help would be greatly appreciated.

    • Hui... says:

      @Christian
      Your correct
      dates are just numbers and so you can use simple math to derive the percentage
      =(Date Now-Start Date)/(End date-Start date)
      that will give you a number between 0 and 1
      which you can format as a %'age

  20. venkatesh says:

    is there a way out to calculate the productivity for an employee

    The day start is at 08:00 and day end is 20:00

    The start date / time is recorded and end date / time is recorded

    I want to calculate the timelapse taking into consideration the day begin and dayend time.

    If the work begins and ends the same day, a simple formula b1-a1 would compute the productivity.

    But if the process remains incomplete and is carried over to the next day, then timelines to be computed accordingly

    to clarify,
    if start time of an activity is 03/15/2015 18:00 hrs and end time is 03/16/2015 11:00 hrs, then the resultant formula should be 5 hrs (ie 18:00 to 20:00 hrs on day1 + 08:00 to 11:00 hrs on day2) ie 2+3

    please guide.

    • Kent in Wichita says:

      Venkatesh, try (b1-a1)-0.5

      This will subtract the fixed amount of time between shifts, 12 hours. If the time between shifts varies, then you could reference other cells that contain the variables.

  21. aria says:

    Please help. when I use the networking days formula I get a date (2-may-00) I want actual number of days. I managing projects and I need to know how many days have passed since we received a project to the current date. Please help Thanks

  22. Dan S says:

    You rock! I looked at 17 other sites and they all did not work. Yours did. Thanks!

  23. modeste says:

    Hi folks ...
    calculating age in years , months and days
    =text(now()-a1,"yy")&" y " &text(now()-a1,"mm")-1 &" m "&text(now()-a1,"dd") & " d"

  24. Dan S says:

    Hi, the Elapsed time in days [ =TODAY()-A1 ] works great however, if I do not have a date in A1, it shows 42157. Anyway to get it to display 0 or a Null value?

  25. Veena says:

    Hi Chandoo,

    This might be a challenge - I am looking to calculate elapsed time between two columns

    Start date Complete date
    9/9/2015 7:21 10/2/2015 11:01

    I need to take into account the following:
    1) The employee works 7:00-3:15 pm each day
    2) Std Work hours are 7hrs 45 min each day
    3) Need to take into account all holidays in between start and end date
    4) Work week is Mon through Friday.

    Can you help?

    Thanks!

  26. zaidan says:

    Hi, i have a certain name (wilium) in column A and against this name i have 2 option, 1 Done and 2 Inprogress. i want that i count done again wilium and count inprogress against wilium separately. which formula will work for it??

  27. zaidan says:

    Hi, i have a certain name (wilium) in column A and against this name i have 2 option, 1 Done and 2 Inprogress in column C. i want that i count done again wilium and count inprogress against wilium separately. which formula will work for it??

  28. Augustine Boltz says:

    Year, month, day results for DoB.
    The formulas I have found on the net and the datedif function do not work. This is what I came up with using a Microsoft support paper dated April 1997 with some modifications:
    IF(OR(A2>$A$1,ISBLANK(A2)),"",IF(YEAR($A$1)=YEAR(A2),0,IF(MONTH($A$1)>=MONTH(A2),YEAR($A$1)-YEAR(A2),YEAR($A$1)-YEAR(A2)-1))&" years "&MONTH($A$1)-MONTH(A2)+IF(AND(MONTH($A$1)<=MONTH(A2),DAY($A$1)<DAY(A2)),11,IF(AND(MONTH($A$1)=DAY(A2)),12,IF(AND(MONTH($A$1)>MONTH(A2),DAY($A$1)=DAY(A2),ABS(DAY($A$1)-DAY(A2)),DAY(EOMONTH(A2,0))-DAY(A2)+DAY($A$1))&" days")
    Check it out...

    • modeste says:

      Hi, Augustin

      what about :
      calculating age in years , months and days
      =YEAR(NOW()-DoB)-1900 & " y " & MONTH(NOW()-DoB)-1 & " m " & DAY(NOW()-DoB) & " d"

  29. Jenna says:

    Hi Chandoo,

    I am looking for help with the elapse time formula. I have a recruitment tracking sheet where we track the number of days the positions are opened, and when they are finally closed.

    The opened positions will have a running turnaround time (TAT) formula and I am using this formula:
    =NETWORKDAYS (start_date, TODAY (), Holidays2018)

    Now, without disrupting the running TAT formula, how do I then get the TAT to stop when we have a final end date? All the information below is row:
    - start_date --> Cell A
    - TODAY () --> cell B
    - end_date --> Cell C

    Hope you are able to help. Thanks!

  30. Athena says:

    Thank you for this helpful article. I was trying for days now to figure it out. Now the only issue I have is that if I do not have a value inputed for =TODAY()-[@[Date Precured]] Date Precured then it shows 44055. How can I get it to leave it blank if there is no data? Thanks again!!!

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