Finding Conversion ratio using Pivot Table Calculated Items

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Today, lets understand how to use Calculated items feature in Pivot tables. We will use a practical problem many of us face to learn this feature – ie calculating conversion ratio from a list of sales calls.

This is inspired from a question posted by Nicki in our forums,

I have a spreadsheet source data full of sales enquiries which have the Status – Lost, Booked or Pending. Each sales enquiry relates to a particular location. I have created a pivot table which counts the enquiries and displays them with the Locations in rows and the Status in the columns. I have got a row total showing the total number of sales enquiries for each location. I also want my table display the sales conversion number, ie the booked enquiries as a % of the total enquiries. How do I do this?

A look at the data

Lets say, you have some data like this and you want to understand what is the conversion ratio by location.

Calculating conversion ratios from sales enquiry data

Setup a pivot table

The first step is to just create a pivot table from this data. Put locations in row labels area, status in column labels are and ID in values area. Now you will have a count of items for each status in each location. Something like this:

Frist version of pivot table - showing distribution of items by status

Add a calculated item to get conversion ratio

Now we want to calculate how much percentage is “booked” status items in all items for a location. To do this,

  1. Select any column label item in the pivot table.
  2. Click on Pivot Options > Fields, Items & Sets > Calculated item
    Inserting calculated item from pivot table options ribbon
  3. Give your calculated item a suitable name like Conv. %
  4. Write the formula = Booked / (Booked + Pending + Lost)
    Calculated item for conversion percentage - Excel pivot tables
  5. Click ok.

Now you should see another column in your pivot table with calculated item – Conversion %.

Conversion ratio calculated - but shown as number...!

Formatting Conversion % in Percentage format

While we got what we wanted, it is not looking alright. We need to format the conversion % so that it looks alright. For this,

  1. Right click on any value in pivot table
  2. Custom number formatting rule to show conversion ratios in %sGo to value field settings
  3. Click on number format
  4. Select custom
  5. Type the custom formatting rule [>=1]0;[<1]0%;””
  6. This will automatically transform all numbers smaller than 1 (ie all conversion %s) to percentage format while keeping everything else normal.
  7. Done!

Resource: Learn more about custom number formatting

A video tutorial explaining this & more

Since calculated items can be somewhat tricky, I made a short video explaining how this works. In the video you can also see how to use Power Pivot measures to calculate conversion ratios easily. Watch it below (or on our youtube channel).

Download Example workbook

Click here to download example workbook. It has both regular and powerpivot based calculations. Go ahead and examine them. Enjoy.

Do you use Calculated items?

I find calculated items to be very tricky to work with. In most cases, I try to add extra calculations to original data table or use formulas instead. But this example is a good case where calculated item is perfect.

What about you? Do you use Calculated items? In what situations you use them? Please share your experiences and tips using comments.

Convert your self to a Pivot table pro…

If you are use Excel pivot tables & data analysis features, then you will find below resources very useful.

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17 Responses to “Budget vs. Actual Profit Loss Report using Pivot Tables”

  1. Dau says:

    Good Work, Yogesh & Chandoo! Thanks.

  2. Abdul Kader says:

    Hi everybody,
    first sorry I am late to say something about this topic;actually I was waiting last part
    second I am not accountant I am an Engineer
    third """"Very Important""" the idea is not about Loss but I am sure it is profit
    Based on third it shows:
    1- How to use EXCEL
    2- How to use pivot TABLES
    3- How to collect and arrange DATA
    4- How to make reports

    Many Thanks

  3. UB says:

    Hi Yogesh and Chandoo,

    Thank you for sharing your knowledge!
    You guys are great!

  4. Alejandro says:

    thanks chandoo and yogesh, thanks for you lessons, are great!....i have a idea for a budget. I try to do it..... thanks for all

  5. SAUL ESPINOZA says:

    Thanks a lot for sharing the most powerful tool worldwide "knowledge"
    Warm greetings from Peru

  6. juanito says:

    Hi -
    This is a really great article because it's a simple and common thing you'd want to do with a pivot table but not at all obvious how to do it! So - muchas gracias to Chandoo and Yogesh!
    One thing - I couldn't get past the group error in the sample file. I would click on ungroup but it didn't seem to have any effect. I'd appreciate it if anybody has any pointers here.

    -Juanito

  7. Adam says:

    Hi Chandoo

    I am also having the group error. Can't seem to ungroup? Appreciate if you explain further on the steps required in order to get to calculated items.

    Many thanks and keep up the great work.

    Cheers
    Adam

  8. Catherine says:

    Hi Chandoo,

    I'm struggling resolving the problem depicted below:
    I have a set of data, with (among others) a "Region" field (can be APJ, EMEA, or AMS), and a "Country" field.
    Unfortunately, I need to group data by the following 4 Regions: APeJ, Japan, EMEA and AMS.

    I first tried to make a pivot with Region and Country in the rows (or columns), and then group Country data as per the above.
    Alas, as soon as I have a new Country that appear in my data set, my groupings are broken, and I have to redo the job of ungrouping, grouping etc.

    I thought I could try to use calculated item, by adding first a new column to my dataset concatenating Region_Country, and create an "APeJ" calculated item that would sum all the "APJ_*" and substract the "APJ_Japan", but again, no clue, as I can't find a way to use any wild card in those formulas.

    Given that I already found extremely helpful tips and tricks in your site that helped me manage that bunch of data, I'm pretty sure you'll have a bright idea on how I can solve that one!

    Thanks in advance for your lights!

    • Chandoo says:

      Hi Catherine...

      In such cases, I advice using an additional column in the data itself. You can set-up a grouping table else where with country in first column, region in second column. And then in the data, you can add an extra column and use VLOOKUP to fetch the region based on the country.

      Then feed this entire data (with extra column) to pivot table and use the extra column to group the data.

      • Catherine says:

        Hi Chandoo,

        Thank you for your prompt answer.
        I finally came to the same conclusion - after a rest 🙂 . I was probably too tired Friday evening (it was rather late), having spent hours in manipulating all my surveys data so as to pull rolling averages, make nice graphs and so on, and was trying to find a complex solution when there was a simple one.

        Thanks again,
        Catherine

  9. Tzu says:

    Hey,

    Great post!

    I for example have different database structure with the following fields :

    Date, Expense, Income, Sum (Income - Expense), Category (Sales, Cost of Goods and etc).

    Creating a P&L report for the whole year works great. Including gross margin % and etc.

    Though, creating P&L report by QTR/Month is becoming impossible since i get the following error : “This PivotTable report field is grouped. You cannot add calculated item to grouped filed.”

    Is there a solution for this kind of problem?
     

  10. klumsyboy says:

    Like Adam and Juanito, I also cannot ungroup.

    Would appreciate it if you can add a few more lines and a screenshot or two on where to put the mouse cursor to ungroup. 

  11. klumsyboy says:

    Hi,  I have figured out the ungrouping problem. One of the earlier steps was to group by month, if you pull the month back down to the column then right click and then select ungroup, then pull the month back up so you end up with just data source and budget/actual as the headings, then you can continue on.

  12. Kent Lau says:

    To solve the ungroup problem, my method is:
    Copy the "data" sheet to a whole new Excel workbook
    and directly work on Part 6.

    And since it is a fresh copy, Excel don't show me the "can't ungroup" problem. Hope this help.

    Thank you Yogesh for this wonderful tutorial.

    Kent, Malaysia

  13. felipe says:

    Just when i thought pivots were awesome i learn about inserting the calculated fields and that makes them more awesome. chandoo where have you been all my life.

  14. barrierone says:

    Hello - your P&L pivot version has really impressed my boss and would like to use it. I have applied it for a actual vs budget vs forecast model I have created. One problem. In your variance above the operating profit percent % variance shows 33.8% but I want it to show (0.01) point or the true diff from prior budget.

    I know I can add calculation to the side but boss would like to see it in pivot table.

    Please help
    Thanks

  15. barrierone says:

    I have a further query which may solve my above dilemma. Is it possible to add a column that calculates percent increase. So in the example above a new column would be added to show variance %.

    Any help would be appreciated.

    Thanks