Ever seen a glaring, over the top, wow-I-am-sooo-cool type of spreadsheet? Lets call them Gangnam spreadsheets!
Gangnam what?!?
If you have never heard about Gangnam style, do not worry. Just like you I too was living under a rock for about a week ago. Then I watched the awesome Gangnam style song. And now I am hooked. You can see it below (or here):
My Korean is just as good as my tap dancing – lousy and non-existent. But I can search. As per wikipedia, the song refers to
“Gangnam Style” is a Korean neologism that refers to a lifestyle associated with the Gangnam district of Seoul, where people are trendy, hip and exude a certain supposed “class”. … Psy likened the Gangnam District to Beverly Hills, California, and said in an interview that he intended a twisted sense of humor by claiming himself to be “Gangnam Style” when everything about the song, dance, looks, and the music video is far from being such a high class. In another interview with CNN, Psy added that:
“People who are actually from Gangnam never proclaim that they are — it’s only the posers and wannabes that put on these airs and say that they are “Gangnam Style” — so this song is actually poking fun at those kinds of people who are trying so hard to be something that they’re not.”
[more]
What has all this got to do with Excel?
Oh I am coming to the point. One of the key ingredients of being awesome in Excel is,
To make our Excel workbooks communicate best by avoiding over the top formatting, unnecessary bells & whistles and focusing on what our users want.
But Excel being a feature rich software, it does have various so called Gangnam styles – superfluous 3d effects, formatting options, charting choices and as such.
Today, lets talk Excel formatting – Gangnam style
Some of my favorite Gangnam formatting tips are,
- Using too many tab colors on your excel workbooks [how to do this]

- Overdose of conditional formats

- 3D charting effects [how to do this]

- Comment shapes and formats [how to do this]

- Rotated text

What are your favorite Gangnam formatting tips?
Go ahead and post a Gangnam formatting tip. Lets all make Excel a stylish place. Post using comments.
Bonus: Gangnam style ft. 3 kids & a dad with cam
As you can guess, my kids love the song. So yesterday evening we played the video on TV and they danced. See their awesome steps below (or click here):
PS: Sowmya is my brothers daughter, the other 2 are ours.
PPS: The loud rept(“hehe hahaha”,20) kind of laugh in background is mine!














12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.