Analyzing competition is one of the key aspects of running a business. In this article, learn how to use Excel’s scatter plots to understand competition.
Recently, Kaiser at Junk Charts pointed to a very effective business chart that shows the dynamics of competitive land scape with ease.
The chart shown aside originally appeared in Asymco, shows how mobile handset market has changed between 2007 & 2010.
What is so special about this chart?
I like this type of chart because it clearly tells the story of what happened in mobile handset market between 2007 and 2010. It shows how then leader, Nokia, kept loosing profit share despite a tiny loss in market share. It shows how new entrants like Apple have eroded the profit share for others. [related: good charts tell stories]
The chart instantly lets me ask important questions like, “So what did Nokia do wrong?”, “How come RIM is also in the same league as Apple (ie both market share and profit share went up) ?” etc. and explore for answers.
And that is what a chart should do. It should present a story and poke our curiosity to ask questions (or address problems).
How to construct similar chart in Excel?
Here is how you can construct similar business chart in excel.
Step 1: Get your data
In case of analytical charts like this, getting correct data is all important. For the sake of example, we will use the same variables – Market Share & Profit Share for 4 fictitious products – A,B,C & D. The data is shown below:
Step 2: Re-arrange the data, so we get first and last values
This is very simple. Use cell references to extract the data for just first and last periods. Now make starting values as zero and calculate ending values. Something like this:
Step 3: Make a scatter plot
Select the data and make a scatter plot. When you are done, it should look something like this:
Step 4: Format the chart
Do the following to format the chart:
- Add lines to scatter plot so that starting and end point are connected
- Set arrow symbol as the end-point style for these lines (new feature in Excel 2007 and above)
- Remove grid lines and legend
- Add data labels to either starting or end points alone.
- Add axis labels, position them accordingly
- Make axis and labels subtle.
- Add a descriptive chart title
And you are done. The chart should look something like this:
Bonus Step: Making a scatter plot of absolute values
As you can see, the above chart only shows changes in market share and profit share of products between Q1-2008 and Q2-2010. But a more descriptive option would be to show absolute position of each product at both times.
Like this:
To make this chart, all the steps are same as above, just change your data to starting and end points, not the calculated ones.
Download Competition Analysis Chart Templates:
I have prepared a simple excel chart template to help you create similar charts on your own. Click below links to download.
You can see the chart construction steps in the downloaded workbook.
What do you think about this chart?
As I mentioned I really liked how this chart lays out the dynamics of market place without complicating or animating anything. I think it is both simple and elegant [related: keep your charts simple]
What do you think? Please share your opinion and ideas thru comments. Also, tell us how you would have plotted same data?
More Excel Charts for Analysis:
Excel charts are powerful visual tools for analysis and exploration. We have posted several useful chart templates & ideas on chandoo.org. Please visit these pages for more resources on charting & analytics.
26 Responses to “Get busy this weekend, with OR XOR AND [Excel Homework]”
first solution for AND
The two numbers are in A1 and B1
= SUBSTITUTE (SUBSTITUTE (A1+B1*9*9, 9, 1), 8, 0)
regards
Stef@n
next solution for OR
=1*SUBSTITUTE (A1+A2;2;1)
regards
Stef@n
last solution for XOR
=1*SUBSTITUTE (A1+A2;2;0)
regards
Stef@n
Or you could make use of the VBA logical operators!
Define the following as custom functions
Public Function BITXOR(x As Long, y As Long)
BITXOR = x Xor y
End Function
Public Function BITAND(x As Long, y As Long)
BITAND = x And y
End Function
Public Function BITOR(x As Long, y As Long)
BITOR = x Or y
End Function
and then use them such:
A B =BITOR(A,B) =BITAND(A,B) =BITXOR(A,B)
0101 0100 0101 0100 0001
an another solution for AND
=1*SUBSTITUTE (SUBSTITUTE (A1+A2;1;0);2;1)
note:
the binary numbers are in A1 and A2 !
regards
Stef@n
I was obviously playing hooky at the beach during the bit-wise math lesson – you lost me at “Understanding bit-wise operations” 🙂
After looking at the above solutions, I find my solution silly, but still:
For the following formulae,
Row 1: headers,
Row 2: OR
Row 3: AND
Row 4: XOR
Column 1: Input 1
Column 2: Input 2
Column 3: Result
OR
{=SUM(IF(MID(A2,ROW(OFFSET($A$1,0,0,LEN(A2),1)),1)+MID(B2,ROW(OFFSET($A$1,0,0,LEN(B2),1)),1)>0,1,0)*10^(LEN(A2)-ROW(OFFSET($A$1,0,0,LEN(B2),1))))}
AND
{=SUM(IF(MID(A3,ROW(OFFSET($A$1,0,0,LEN(A3),1)),1)+MID(B3,ROW(OFFSET($A$1,0,0,LEN(B3),1)),1)=2,1,0)*10^(LEN(A3)-ROW(OFFSET($A$1,0,0,LEN(B3),1))))}
XOR
{=SUM(IF(MID(A4,ROW(OFFSET($A$1,0,0,LEN(A4),1)),1)+MID(B4,ROW(OFFSET($A$1,0,0,LEN(B4),1)),1)=1,1,0)*10^(LEN(A4)-ROW(OFFSET($A$1,0,0,LEN(B4),1))))}
@Anup
Please don't consider your solution silly
Firstly, You are the 3rd person to submit an answer
Secondly, The best formula/function is the one that you know and understand.
I think I have a very tedious solution, which people won't have the patience to do except in small numbers.
I used the same problem setup as "Anup Agarwal"
AND =IF(AND(MID(B2,1,1)="1",MID(C2,1,1)="1"),1,0)&IF(AND(MID(B2,2,1)="1",MID(C2,2,1)="1"),1,0)&IF(AND(MID(B2,3,1)="1",MID(C2,3,1)="1"),1,0)&IF(AND(MID(B2,4,1)="1",MID(C2,4,1)="1"),1,0)
OR =IF(OR(MID(B3,1,1)="1",MID(C3,1,1)="1"),1,0)&IF(OR(MID(B3,2,1)="1",MID(C3,2,1)="1"),1,0)&IF(OR(MID(B3,3,1)="1",MID(C3,3,1)="1"),1,0)&IF(OR(MID(B3,4,1)="1",MID(C3,4,1)="1"),1,0)
=IF(OR(AND(MID(B4,1,1)="1",MID(C4,1,1)="0"),AND(MID(B4,1,1)="0",MID(C4,1,1)="1")),1,0)&IF(OR(AND(MID(B4,2,1)="1",MID(C4,2,1)="0"),AND(MID(B4,2,1)="0",MID(C4,2,1)="1")),1,0)&IF(OR(AND(MID(B4,3,1)="1",MID(C4,3,1)="0"),AND(MID(B4,3,1)="0",MID(C4,3,1)="1")),1,0)&IF(OR(AND(MID(B4,4,1)="1",MID(C4,4,1)="0"),AND(MID(B4,4,1)="0",MID(C4,4,1)="1")),1,0)
Sorry my last post was totally messed up
AND
=IF(AND(MID(B2,1,1)="1",MID(C2,1,1)="1"),1,0)&IF(AND(MID(B2,2,1)="1",MID(C2,2,1)="1"),1,0)&IF(AND(MID(B2,3,1)="1",MID(C2,3,1)="1"),1,0)&IF(AND(MID(B2,4,1)="1",MID(C2,4,1)="1"),1,0)
OR
=IF(OR(MID(B3,1,1)="1",MID(C3,1,1)="1"),1,0)&IF(OR(MID(B3,2,1)="1",MID(C3,2,1)="1"),1,0)&IF(OR(MID(B3,3,1)="1",MID(C3,3,1)="1"),1,0)&IF(OR(MID(B3,4,1)="1",MID(C3,4,1)="1"),1,0)
XOR
=IF(OR(AND(MID(B4,1,1)="1",MID(C4,1,1)="0"),AND(MID(B4,1,1)="0",MID(C4,1,1)="1")),1,0)&IF(OR(AND(MID(B4,2,1)="1",MID(C4,2,1)="0"),AND(MID(B4,2,1)="0",MID(C4,2,1)="1")),1,0)&IF(OR(AND(MID(B4,3,1)="1",MID(C4,3,1)="0"),AND(MID(B4,3,1)="0",MID(C4,3,1)="1")),1,0)&IF(OR(AND(MID(B4,4,1)="1",MID(C4,4,1)="0"),AND(MID(B4,4,1)="0",MID(C4,4,1)="1")),1,0)
@stefan,
I just couldn't get your solutions to work.
01010101010 + 01010101110 = 02020210120
what am i doing wrong?
@anup
...I got yours to work!
@Stephen - I get the same, but Stef@an's second solution for AND does work (at least for the test cases I used)
@ Stephen / Rich
yes , you are right ! - only this works:
OR
=1*SUBSTITUTE (A1+A2;2;1)
XOR
=1*SUBSTITUTE (A1+A2;2;0)
AND
=1*SUBSTITUTE (SUBSTITUTE (A1+A2;1;0);2;1)
@Stef@n - You're answer is really smart, I never knew about the substitute function before. Great Work!
Thx Michael 🙂
yes - it is simply easy 😉
if you add 1 and 1 - excel calculate 2
and then you have to substitute the 2 - new = 0 respectively 1
Here is a good resource for people wanting to learn binary and hexadecimal.
http://justwebware.com/bitwise/bitwise.html
Three that weren't asked for:
NOT
=SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A1+A2,0,3),1,0),3,1)
EQV
=SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A1+A2,0,3),2,3),1,0),3,1)
IMP
=SUBSTITUTE(SUBSTITUTE(A1+SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A2,0,3),1,0),3,1),0,1),2,0)
(was using Daniel Ferry's bitwise file to verify against)
@ Kyle
Not only takes one parameter and inverts 0 -1 and 1-0
Took out the +A2
=SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A1,0,3),1,0),3,1)
Great solutions!
I'll add two:
NAND =1*SUBSTITUTE (A1+A2,2,0)
NOR=1*SUBSTITUTE(SUBSTITUTE (SUBSTITUTE(A1+A2,0,2),1,0),2,1)
This will work for binary numbers of any size (although the text format mask will have to have as many zeroes as there are digits in the longest addend)
Assume binary #s are in C35 & C36, then add and format as text in C37:
=TEXT(C36+C35,"000000000000")
-sum- = 101112211112
AND - SUBSTITUTE 0s for 1s in -sum-, then sub 1s for 2s
=SUBSTITUTE(SUBSTITUTE(C37,"1","0"),"2","1")
OR - sub 1s for 2s in -sum-
=SUBSTITUTE(C37,"2","1")
XOR - sub 0s for 2s in -sum-
=SUBSTITUTE(C37,"2","0")
Just wandered by:
AND:
=SUBSTITUTE(A1+A2,1,0)/2
Clever, Shane. I like that.
[…] post http://www.excelhero.com/blog/2010/01/5-and-3-is-1.html for examples using Sumproduct, and http://chandoo.org/wp/2011/07/29/bitwise-operations-in-excel/ for examples using Text […]
Hi Chandoo,
I am not (yet) really into bitwise calculation, but I am looking for a way to speed up my vba calculation with very big numbers. Would is ben convenient to use bitwise notation for this?
Best regards,
Ronald (the Netherlands)
p.s. love your country!
@Ronald
I'd suggest asking this in the Chandoo.org Forums
https://chandoo.org/forum/
Attach a sample file with an example of some data and describe what you want to achieve