Yesterday while checking my website analytics reports on Google analytics site, I have noticed a new beta feature called “Intelligence”. Out of curiosity I clicked on it. It took me to a an intelligence alert dashboard.
Ok, lets just back up for a minute and understand what “intelligence dashboard” is before moving on. In the web analytics world, intelligence means “is there something interesting happening on the site?”. This could be information like “300% more visitors from city of New York on 3rd November” or “Pages on Conditional Formatting received 50% less traffic than usual from search engines on Monday”.
So, I clicked on the intelligence alert dashboard. And what a dashboard it is, very well thought out and designed. There are at least 10 dashboard best practices you can pick up from this and use in your day to day work. See it:

I have highlighted the important takeaways for us chart makers and story tellers.
- Use date windows so that end-users can change the date to see different report. This can be done in various ways. For eg. in our KPI Dashboards using Excel posts, we have used scroll-bars. If you have pivot reports, just add the date to “header” section. Otherwise, you can also use data filters to make your charts dynamic.
- Band / highlight selected dates to so that users know what they are looking. This can be done using simple formulas and a combo-box control. Here is an example of conditionally banding charts in excel.
- Use effective colors – Google uses simple but very effective colors. [Get 73 beautiful excel chart templates and make better charts]
- Use basic charts – Often we fancy ourselves to use some super-complicated-chart. Heck, Jon reviewed (more like lambasted) a 3d Square Pie Chart just yesterday. See how Google has used simple line and column charts to make the point. It is the same lesson every time folks – keep it simple.
- Use dynamic charts – We, humans like to play. That is the single most important reason to have dynamic charts in dashboards. See how google has used the dynamic charts in this dashboard (scroll down and see the video to understand how this dashboard works). Making Dynamic Charts in Excel – Comprehensive tutorials & examples.
- Be smart with data labels: While data labels can help understand the charts, often dashboards have too many charts and thus data labels make it look cluttered. A simple solution is to use data labels conditionally. Ajay at has another good example at databison on interactive data labels.
- Let your users customize the dashboard: This means ability to switch rows to columns, choosing how much information to see etc.
- Highlight important information: use different font (or font size), have special area on the dashboard to display key metrics etc.
- Show metrics by dimension: this is more common way to look at business intelligence reports. It might be a bit too much to do this kind of reporting from excel, but pivot tables can certain help you get there.
- A good dashboard tells what is important and what is not: While we can argue that dashboards should show “only” the important, a good dashboard lets user customize the contents and clearly tells what is not important if it ever shows up.
There is so much more beauty and design behind this google dashboard than what I can capture in a simple post. So I have recorded a small video (4 mins). Please take a look at it if you are keen to learn few more lessons on better dashboard design.
Watch it on Youtube if you are not able to see it here.
What do you think about the Google analytics intelligence dashboard?
Share your comments with us, what do you like about this dashboard? Do you find any mistakes in it? How would you use this lessons in your work?
Read more examples, tutorials and case studies on information dashboards













30 Responses to “Rescue oddly shaped data – Battle between Formulas, VBA and Power Query”
Nice use of Power Query! Power Query is simply awesome! But somehow a lot of people are punishing themselves by not using it (not learning it).
An imperfect 4th approach for consideration... no codes at all...
Select myrange.
Go to Special --> Blank
Delete Cell --> Shift cell left
90% done... now we just need to move the data of 2nd column to the bottom of 1st column
Of course... Power Query is the best.
Cheers,
There is another way but it involves multiple steps:
Copy the values in column E, move the cursor to F5, Paste Special with Skip Blanks, OK
Copy the values in column D, move the cursor to F8, Paste Special with Skip Blanks, OK
And so on.
This works perfectly, albeit a little clumsily apart from the values in B17 and C16, which can be moved with simple copy and paste
Power Query Forever! I do not know how I survived for so long without knowing and using this tool, I can not recommend it to my colleagues, but by the way they prefer to suffer to learn.
My congratulations here from Brazil.
I rolled my eyes when I saw that data
Using decimal places is a nice trick to order data, thanks for that
And tweaking the first formula a bit, you can use OFFSET instead of INDIRECT
=OFFSET($A$1, MIN(IF(myrange, ROW(myrange)), ROWS(A$1:A1))-1, RIGHT(TEXT(MIN(IF(myrange, ROW(myrange) + COLUMN(myrange)*0.00001), ROWS(A$1:A1)), ".00000"), 5)-1)
Tried the above formula with the downloaded oddly shaped data file and I could not get it to work. I get #value without ctrl+shift+enter, and #ref with ctrl+shift+enter.
Sorry, it was SMALL, not MIN.
Add with CTRL+SHIFT+ENTER.
Thank you for your formula. Like the indirect formula I tested this one in older versions of EXCEL and it worked without ALTERATION in EXCEL 95. Very impressive.
Too complicated
Use =Sum to summarize all the sells to the left and Bobs Your Uncle
@Bertie... I am afraid that won't work when you have more than one value in a row.
I tested this formula in versions of Excel all the way back to Excel 95
=IF(ISERROR(INDIRECT("R"&SUBSTITUTE(TEXT(SMALL(IF(MyRange"",ROW(MyRange)+COLUMN(MyRange)*0.00001),ROWS(A$1:A9)),"00000.00000"),".","C"),FALSE)),"",(INDIRECT("R"&SUBSTITUTE(TEXT(SMALL(IF(MyRange"",ROW(MyRange)+COLUMN(MyRange)*0.00001),ROWS(A$1:A9)),"00000.00000"),".","C"),FALSE)))
So there are multiple ways of cleaning up messy data by formulas.
Wow.. Excel 95. Who knew people still use that. But as you have shown, Excel has all these beautiful and powerful functions for 23 years. It has data sciency stuff before DS was even a thing.
I had a problem with pasting the formula in the original post.
Formula should be: =IF(ISERROR(INDIRECT("R"&SUBSTITUTE(TEXT(SMALL(IF(myrange"",ROW(myrange)+COLUMN(myrange)*0.00001),ROWS(A$1:A1)),"00000.00000"),".","C"),FALSE)),"",(INDIRECT("R"&SUBSTITUTE(TEXT(SMALL(IF(myrange"",ROW(myrange)+COLUMN(myrange)*0.00001),ROWS(A$1:A1)),"00000.00000"),".","C"),FALSE)))
EXCEL even in a 16 bit version, is a very robust and capable program.
I don't like the VBA code. If you have a blank row in MyRange, the last entry in the range is doubled up in the paste.here range.
Not really. The macro is writing one cell at a time from paste.here. You have to clean the range before, which I was too lazy to write. But a line like Range(range("paste.here"), range("paste.here").end(xldown)).clearcontents should do the trick.
Adding Range(range("paste.here"), range("paste.here").end(xldown)).clearcontents fixed the problem.
for step split column by delimiter i am not getting option of split into rows or columns. Can you help me in this
Thanks Chandoo for promoting Power Query.
To simplify further, you can "Unpivot Columns" instead of right click on the newly created column and split it by comma in to rows in step 3 of Power Query.
i used
=LOOKUP(10000,B5:F5)
and got the answers. I just plagiarized this formula somewhere and use it, maybe you can explain why it works.
Regards
@Johan... I am not sure if the formula works correctly. When I tested it with the sample data in this post, it showed #N/As in two cells. Essentially, it will only give first value in each row. So if a row has multiple values, then subsequent values are missed. LOOKUP() function goes thru a list and finds the first value that is less than or equal to the input - in this case 10000 in B5:F5.
I have the need to convert pdf's to excel on occasion and they often come out a mess like this. I have used:
Cell G2 =COUNT(myrange)
Cell G3 =IFERROR(IF(G2-1<1,"",G2-1),"") copied down to G100
Cell H2 =IFERROR(LARGE(myrange,G2),"") copied down to H100
Waouw...
=IFERROR(INDIRECT("R" & SUBSTITUTE(TEXT(SMALL(IF(myrange "", ROW(myrange) + COLUMN(myrange)*0.00001),
ROWS(A$1:A1)), "00000.00000"), ".", "C"), FALSE), "")
but CTRL Shift Enter with {} before and after 🙂 😀
Here's a way with pivot table
https://www.bookkempt.com/2018/02/aligning-non-contiguous-data.html
This is brilliant. Bookmarked 🙂
Another possibility.
This assumes that you have a row index 'k' to use in the SMALL function and a column index 'h' to identify the columns of 'myRange'.
If you define 'coord' to refer to
=k+h/10 [assuming h<10]
then it will be possible to recover values later based upon location within 'myRange'. The formula 'nb' that identifies non-blanks by coordinates is given by
= SMALL( IF(myRange"", coord), k )
Finally, to unpick the pieces
= INDEX( myRange, INT(nb), 10*MOD(nb, 1) )
Whilst I am here and making trouble the PQ solution is also a tad over-complicated. All that is needed is to unpivot the entire table and remove the Attribute column.
The advanced editor would show
let
Source = Excel.CurrentWorkbook(){[Name="myRange"]}[Content],
#"Unpivoted Columns" = Table.UnpivotOtherColumns(Source, {}, "Attribute", "Value"),
#"Removed Columns" = Table.RemoveColumns(#"Unpivoted Columns",{"Attribute"})
in
#"Removed Columns"
1.fill the blank cells with 0
2.the requested column value=sum of those mess number column
but this can be used in only one column has value
Chandoo
And if we use the formula SEARCH (100000000, B5: F5)
JC
Another approach with Power Query, it will still work if the number of columns changed:
let
Source = Excel.CurrentWorkbook(){[Name="myrange"]}[Content],
#"Added Custom" = Table.AddColumn(Source, "List", each Record.ToList(_)),
#"Removed Other Columns" = Table.SelectColumns(#"Added Custom",{"List"}),
#"Expanded LIst" = Table.ExpandListColumn(#"Removed Other Columns", "List"),
#"Filtered Rows" = Table.SelectRows(#"Expanded LIst", each ([List] null))
in
#"Filtered Rows"
Cool idea to use Record.ToList as added column. Thanks for sharing this.
Nowadays, you can just use TOCOL on Excel 2024, MS 365, and Web Excel. It has a parameter to ignore blanks/errors/both.