Dashboard Best Practice – Google Analytics Intelligence Report

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Yesterday while checking my website analytics reports on Google analytics site, I have noticed a new beta feature called “Intelligence”. Out of curiosity I clicked on it. It took me to a an intelligence alert dashboard.

Ok, lets just back up for a minute and understand what “intelligence dashboard” is before moving on. In the web analytics world, intelligence means “is there something interesting happening on the site?”. This could be information like “300% more visitors from city of New York on 3rd November” or “Pages on Conditional Formatting received 50% less traffic than usual from search engines on Monday”.

So, I clicked on the intelligence alert dashboard. And what a dashboard it is, very well thought out and designed. There are at least 10 dashboard best practices you can pick up from this and use in your day to day work. See it:

Dashboard Best Practices - Google Analytics Intelligence Report

I have highlighted the important takeaways for us chart makers and story tellers.

  1. Use date windows so that end-users can change the date to see different report. This can be done in various ways. For eg. in our KPI Dashboards using Excel posts, we have used scroll-bars. If you have pivot reports, just add the date to “header” section. Otherwise, you can also use data filters to make your charts dynamic.
  2. Band / highlight selected dates to so that users know what they are looking. This can be done using simple formulas and a combo-box control. Here is an example of conditionally banding charts in excel.
  3. Use effective colors – Google uses simple but very effective colors. [Get 73 beautiful excel chart templates and make better charts]
  4. Use basic charts – Often we fancy ourselves to use some super-complicated-chart. Heck, Jon reviewed (more like lambasted) a 3d Square Pie Chart just yesterday. See how Google has used simple line and column charts to make the point. It is the same lesson every time folks – keep it simple.
  5. Use dynamic charts – We, humans like to play. That is the single most important reason to have dynamic charts in dashboards. See how google has used the dynamic charts in this dashboard (scroll down and see the video to understand how this dashboard works). Making Dynamic Charts in Excel – Comprehensive tutorials & examples.
  6. Be smart with data labels: While data labels can help understand the charts, often dashboards have too many charts and thus data labels make it look cluttered. A simple solution is to use data labels conditionally. Ajay at has another good example at databison on interactive data labels.
  7. Let your users customize the dashboard: This means ability to switch rows to columns, choosing how much information to see etc.
  8. Highlight important information: use different font (or font size), have special area on the dashboard to display key metrics etc.
  9. Show metrics by dimension: this is more common way to look at business intelligence reports. It might be a bit too much to do this kind of reporting from excel, but pivot tables can certain help you get there.
  10. A good dashboard tells what is important and what is not: While we can argue that dashboards should show “only” the important, a good dashboard lets user customize the contents and clearly tells what is not important if it ever shows up.

There is so much more beauty and design behind this google dashboard than what I can capture in a simple post. So I have recorded a small video (4 mins). Please take a look at it if you are keen to learn few more lessons on better dashboard design.

Watch it on Youtube if you are not able to see it here.

What do you think about the Google analytics intelligence dashboard?

Share your comments with us, what do you like about this dashboard? Do you find any mistakes in it? How would you use this lessons in your work?

Read more examples, tutorials and case studies on information dashboards

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27 Responses to “Sum of Values Between 2 Dates [Excel Formulas]”

  1. dexter says:

    I would apply a filter and use function subtotal, with option 9. This way you can see multiple views based on the filter.

  2. Michael Azer says:

    hey Chandoo, the solutions you proposed are very efficient, but if I wanted to be fancy I would do it this way .. the references are as your example workbook.
    =SUM(INDIRECT("C"&(MATCH(F5,B5:B95)+4)):INDIRECT("C"&(MATCH(F6,B5:B95)+4)))

  3. Luke M says:

    I like things simple:
    =SUMIF(B5:B95,">="&F5,C5:C95)-SUMIF(B5:B95,">"&F6,C5:C95)

  4. Matt S says:

    use something like: =SUM(OFFSET(B1,0,0,DATEDIF(A1,D1,"d")))
    and have D1 be the date that I want to sum to.

  5. Tom J says:

    In Excel 2003 (and earlier) I'd use an array formula to calculate either with nested if statements (as shown here) or with AND.

    {=SUM(IF(B5:B95>F5,IF(B5:B95<F6,C5:C95,0),0))}

    Note that I truly made this for BETWEEN the dates, not including the dates

  6. Andrew says:

    I turned the data set into a table named Dailies.
    I named the two limits StartDate and EndDate.

    And used an array formula:

    {=SUM((Dailies[Date]>=StartDate)*(Dailies[Date]<=EndDate)*Dailies[Sales])}

  7. Frank Linssen says:

    If I would still be using the old Excel I would do it as follows:

    SUMIF($B$5:$B$95,"<="&H6,$C$5:$C$95)-SUMIF($B$5:$B$95,"<"&H5,$C$5:$C$95)

    Works as simple as it is.

    Regards

  8. ikkeman says:

    =sum(index(c:c,match(startdate,c:c,1)+1):index(c:c,match(enddate,c:c,1))

  9. ikkeman says:

    =sum(index(c:c,match(startdate,b:b,1)+1):index(c:c,match(enddate,b:b,1))

  10. ram says:

    Great examples and thanks to Chandoo. You have simplified my work.

  11. Rony says:

    Hi! great tips I have found in your page, have you seen this
    http://runakay.blogspot.com/2011/10/searching-in-multiple-excel-tabs.html

  12. [...] I'm not sure I understand your question fully, but have a look at this: Sum of Values Between 2 Dates [Excel Formulas] | Chandoo.org - Learn Microsoft Excel Online [...]

  13. Amanda says:

    Thank you! Thank you! Thank you!

  14. abdalurhman says:

    =SUMIF(A2:A11;">="&B13;B2:B11)-SUMIF(A2:A11;"<"&A11;B2:B11)

  15. Eliza says:

    awesome... thank yoo Chandoo!

  16. dockhem says:

    which is most efficient and fast, if all are efficient ?

  17. jmassiah says:

    Thank you for this formula, I've just spent ages trying to find something to work on my data, I knew it would be possible! Don't care if others think there are easier/other ways to do it, you explained it so I understood it and could apply it to what I was doing so I'm happy!

  18. Nagaraju says:

    The above said example is awesome for calculating values between dates,

    can you pls let know how to calculate sale values if we have 10 sales boys for
    ex: 1,rama
    2,krishna
    3,ashwin
    4,naga
    5,suresh

    how much rama sale value between 1/jan/2015 to 10/jun/15
    how much krishna sale value between 10/jan/2015 to 15/july/2015
    i think you understood can you pls let me know the formula for how to calculate the sale between diffrent sale man sale value from master data file

    Thanks,
    Nagaraju

  19. Viv says:

    Hi

    I have a list of people's names in column A, I have a list of dates in column B which records the dates they have been off sick, in column C I have either 1 if it is a full sick day or 0.5 if it is a half day.

    What I would like to do is to add up the number of dates a specific person has been off within two dates.

    For example, I want to look at my list of names and to find Joe Bloggs (column A), then add up all his sick days (column C). The start date will be in cell E1 and the end date will be in F1.

    If this possible using SUMIFS?

    List of names are in range A2:A100

    List of dates in B2:B100

    List of sick days (either 0.5 or 1 in C2:C100

    The start date is in cell E2

    The end date is in cell F2

    Your help would be greatly appreciated.

    • Loknathan says:

      Yes, with the help of SUMIFS you can have the solution.
      Note: you need have an extra col. D2 where you will input Name of the person.
      =SUMIFS(C2:C100,A2:A100,D2,C2:C100,">="&E2,C2:C100,"<"&F2)

      Col. A Col. B Col. C Col.D Col. E Col. F
      Name Date Sales
      ABC 28-Jun-11 1 MNO 28-Jun-11 25-Sep-11
      XYZ 29-Jun-11 0.5
      MNO 30-Jun-11 1
      PQR 1-Jul-11 1

      • Loknathan says:

        Typo ERROR / Correction in formula:
        Yes, with the help of SUMIFS you can have the solution.
        Note: you need have an extra col. D2 where you will input Name of the person.
        =SUMIFS(C2:C100,A2:A100,D2,B2:B100,">="&E2,B2:B100,"<"&F2)

  20. Viv says:

    Hi

    I have a list of people's names in column A, I have a list of dates in column B which records the dates they have been off sick, in column C I have either 1 if it is a full sick day or 0.5 if it is a half day.

    What I would like to do is to add up the number of dates a specific person has been off within two dates.

    For example, I want to look at my list of names and to find Joe Bloggs (column A), then add up all his sick days (column C). The start date will be in cell E1 and the end date will be in F1.

    If this possible using SUMIFS?

    List of names are in range A2:A100

    List of dates in B2:B100

    List of sick days (either 0.5 or 1 in C2:C100

    The start date is in cell E2

    The end date is in cell F2

    Your help would be greatly appreciated.

    Viv

  21. AC says:

    Thanks for this - it solved the problem that I was having. However can someone please explain to me why the "" needs to be around >= and <= as well as why we need to add & in order for the formula to work? Thanks in advance!

  22. Ufoo says:

    This formula works perfectly as well. Any ideas?: =SUM(INDEX(C5:C95,MATCH(H5,B5:B95,1)):INDEX(C5:C95,MATCH(H6,B5:B95,1)))

  23. Ufoo says:

    ikkeman had posted the same thing.

  24. murray says:

    I am trying to sum total a range of cells between date ranges ie column n has $ amounts column d has the transaction dates ie 1/3/2015 or 25/3/2015 or 25/4/2015 column b has the text saying drp or distribution - reinv

    In another cell I am trying to sum or total (in column n) with the value of a range of different dates (column d) that contain different text (column b) ie cell n48 is 50, n65 is 85, n165 is 36

    with the dates ie cell d48 is 1/3/2015, d65 is 25/3/2015 and d165 is 25/4/2015

    with different text that says drp or distribution - reinv ie cell b48 is drp, b65 is distribution - reinv, b165 is drp

    If I wanted to sum the amounts between 1/3/2015 to 31/3/2015 with drp then the total would be 50. Also if I wanted to sum the amounts between 1/4/2015 to 30/4/2015 with drp the sum total would be 36 If I wanted to sum the amounts between 1/3/2015 to 31/3/2015 with drp and distribution - reinv the sum would be 115

    What would the formula be for these different questions

    hope you can help, it has been driving me nuts and cant work it out

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