Market Segmentation Charts using Conditional Formatting

Share

Facebook
Twitter
LinkedIn

Trust Peltier to come up with solutions for even the most impossible looking charts. Today he shares a marimekko chart tutorial.

What in the name of unindented VBA code is a Marimekko Chart ?

It is a variable width stacked chart. It is a good way to depict how various segments have performed wrt a set of products, essentially a market segmentation chart. See a sample chart that Jon created to the right.

I couldn’t sit still after seeing his post. So here comes market segmentation charts or marimekko charts using, <drum roll> conditional formatting.

See it for yourself, a market segmentation chart drawn in a 20×20 range of cells.

Here is a brief tutorial on how I created this. With little time and a strong coffee you can build a market segmentation chart too.

1. Adjust the data of your market segments and products

While Jon’s data (image) is oriented such that products are in columns and segments are in rows, I created the below structure as it directly maps to how the chart is drawn (segments in columns and products in rows)

Product and Segments Data for your Market Segmentation Charts

I have derived the below table using formulas. It uses the number 20 (which is the size of one side of our conditional chart) and some rudimentary formulas to derive the numbers 0,8,14,18 from 40%,30%,20%,10% and so on. How ? Now would be the good time to take a sip of that strong coffee and think hard looking out of the window.

2. Create a simple 20X20 grid and start writing formulas

Ok, this is the tricky part. Ideally when the chart is ready we want to have 4 colored regions in each of the 4 segments (this can change if you have more products or more segments). Imagine you were to just write numbers in that grid such that for first product we write number “1” in each segment cells and second product, number “2” so on. Then, color all 1s, 2s, 3s and 4s differently using conditional formatting, then this is how it would look.

Market Segment Chart - Raw

Now, we need to just figure out a simple formula that can automatically determine whether to output 1 or 2 or 3 or 4. ENTER THE STRONG COFFEE (or your favorite drink), slurp, slurp…

Ok, did you see those running numbers in the first column and row ? Good, We need to use those numbers to figure out certain things for us.

I have written the following formula in first cell in the 20×20 grid and copy pasted it all over the range.

=CHOOSE(MATCH(I$4,$C$13:$F$13,1), MATCH($H24,$C$14:$C$17,1), MATCH($H24,$D$14:$D$17,1), MATCH($H24,$E$14:$E$17,1), MATCH($H24,$F$14:$F$17,1))

What is it doing ? It is checking which segment the current cell belongs to by matching the top-row number with derived table’s first row (0,8,14,18). So for cell 1 this would be 1, for cell 12 this would be 3. Then, CHOOSE formula uses this information to determine which MATCH formula to run, there are 4 match formulas, each for one segment. All of them check the first-column running number with product-wise start numbers derived in the table 2 above. Slightly lost? Well, me too. Sip once more and read from beginning until it makes some sense.

3. Finally, apply the conditional formatting

Ok, now select the 20×20 grid and apply conditional formatting. Since I have created this in Excel 2007, I could define 4 rules, one for each number. But You can do similar using Excel 2003 (just define 3 rules, one for each number and apply 4th color to the entire range)
Conditional Formatting Rules - Excel 2007 - Market Segmentation Charts

Custom Format Code for Making Cells Invisible - Microsoft Excel
Also, hide the cell contents in the 20×20 grid by applying custom format code like this.

Thats all, you are now all set to show off your market segment chart. Go flaunt.

Download the market segment charts template and play around. [Excel 2007 File]

Facebook
Twitter
LinkedIn

Share this tip with your colleagues

Excel and Power BI tips - Chandoo.org Newsletter

Get FREE Excel + Power BI Tips

Simple, fun and useful emails, once per week.

Learn & be awesome.

Welcome to Chandoo.org

Thank you so much for visiting. My aim is to make you awesome in Excel & Power BI. I do this by sharing videos, tips, examples and downloads on this website. There are more than 1,000 pages with all things Excel, Power BI, Dashboards & VBA here. Go ahead and spend few minutes to be AWESOME.

Read my storyFREE Excel tips book

Overall I learned a lot and I thought you did a great job of explaining how to do things. This will definitely elevate my reporting in the future.
Rebekah S
Reporting Analyst
Excel formula list - 100+ examples and howto guide for you

From simple to complex, there is a formula for every occasion. Check out the list now.

Calendars, invoices, trackers and much more. All free, fun and fantastic.

Advanced Pivot Table tricks

Power Query, Data model, DAX, Filters, Slicers, Conditional formats and beautiful charts. It's all here.

Still on fence about Power BI? In this getting started guide, learn what is Power BI, how to get it and how to create your first report from scratch.

21 Responses to “How to Filter Odd or Even Rows only? [Quick Tips]”

  1. Vijay says:

    Infact, instead of using =ISEVEN(B3), how about to use =ISEVEN(ROW())

    So it takes away any chance of wrong referencing.

  2. Hui... says:

    I like Daily Dose of Excel

  3. vimal says:

    I like it.

  4. Luke M says:

    Just a heads up, you do need to have the Analysis ToolPak add-in activated to use the ISEVEN / ISODD functions. An alternative to ISEVEN would be:
    =MOD(ROW(),2)=0

  5. Debbi says:

    rather than use a formula, couldn't you enter "true" in first cell and "false" in the second and drag it down and than filter on true or false.

  6. Paul S says:

    Just for clarification, is Ashish looking to filter by even or odd Characters or rows?

  7. Fred says:

    so many functions to learn!

  8. Istiyak says:

    Nice support by chandoo and team as a helpdesk. Give us more to learn and make us awesome. Always be helpful.......

  9. Arps says:

    In case you want to delete instead of filter,

    IF your data is in Sheet1 column A
    Put this in Sheet2 column A and drag down
    =OFFSET(Sheet1!A$1,(ROWS($1:1)-1)*2,,)
    (This is to delete even rows)

    To delete odd rows :
    =OFFSET(Sheet1!A$2,(ROWS($1:1)-1)*2,,)

  10. Pippa says:

    If your numbered cells did not correspond to rows, the answer would be even simpler:
    =MOD([cell address],2), then filter by 0 to see evens or 1 to see odds.

  11. Matthew D. Healy says:

    I sometimes do this using an even simpler method. I add a new column called "Sign" and put the value of 1 in the first row, say cell C2 if C1 contains the header. Then in C3 I put the formula =-1 * C2, which I copy and paste into the rest of the rows (so C4 has =-1 * C3 and so forth). Now I can just apply a filter and pick either +1 or -1 to see half the rows.

    Another way, which works if I want three possibilities: in C2 I put the value 1, in C3 I put the value 2, in C4 I put the value 3, then in C5 I put the formula =C2 then I copy C5 and paste into all the remaining rows (so C6 gets =C3, C7 gets =C4, etc.). Now I can apply a filter and pick the value 1, 2, or 3 to see a third of the rows.

    Extending this approach to more than 3 cases is left as an exercise for the reader.

  12. Paulo says:

    Another way =MOD(ROW();2). In this case, must to choose betwen 1 and 0.

  13. Makhan Butt says:

    very different style Odd or Even Rows very easy way to visit this site

    http://www.handycss.com/tips/odd-or-even-rows/

  14. Terhile says:

    Thanks for the tip, it worked like magic, saved having to delete row by row in my database.

  15. majid says:

    Thankssssssssssssssss

  16. Bhanu says:

    Hi Chandoo- First of all thanks for the trick. It helped me a lot. Here I have one more challenge. Having filtered the data based on odd. I want to paste data in another sheet adjacent to it. How can I do that?
    For Example-
    A 1 odd
    B 3 odd
    C 4 even
    D 6 even
    I have fileted the above data for odd and want to copy the "This is odd number" text in adjacent/next sheet here. How can I do that. After doing this my data should look like this
    A 1 odd This is odd number
    B 3 odd This is odd number
    C 4 even
    D 6 even

  17. Adriana says:

    Hi! Could you please help me find a formula to filter by language?
    Thank you!

  18. avinash says:

    Chandoo SIR,

    I HAVE A DATA IN EXCEL ROWS LIKE BELOW IS THERE ANY FORMULA OR A WAY WHERE I CAN INSTRUCT I CAN MAKE CHANGES , MEANS I WANT TO WRITE ONLY , THE FIG IS FRESH, BUT IN BELOW ROW IT WILL AUTOMATICALLY TAKE THE SOME WORDS FROM FIGS AND MAKE IN PLURAL FORM , WHILE USING '' ARE'' LIKE BELOW

    The fig is fresh - row 1
    Figs are fresh - row 2
    The Pomegranate is red - row 3
    Pomegranates are red - row 4

  19. Arshad Hussain Shah says:

    =IF(EVEN(A1)=A1,"EVEN - do something","ODD - do something else") with iferron (for blank Cell)

Leave a Reply