Easy Website Metrics Dashboard with Excel

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Do you run an e-commerce website? You are going to love this simple, clear and easy website metrics dashboard. You can track 15 metrics (KPIs) and visualize their performance. The best part, it takes no more than 15 minutes to setup and use. Here is a preview of the dashboard.

Read on to learn how to use this.

Download Website Dashboard Template

Please click here to download the dashboard template

How to use this Website Dashboard?

This dashboard is rather simple to use. Download the file using above link and follow these steps to set it up.

  1. Go to Data worksheet and enter your metrics (KPIs) and corresponding data for 2 weeks. 
  2. For each KPI, specify the type of calculation to use. You can get either total or average in the dashboard.
  3. Flag any 5 KPIs to show in summary tiles section.
  4. Go to Dashboard. It should be set up now.
  5. Format various metrics if needed (for example, currency format)
  6. Type 1 in column B (range B11:B25) to display an alert icon 🔴 next to a KPI
  7. Add any free text comments

That is all. The dashboard is ready to use. Present or print it.

 

Want more?

Try my ready to use KPI dashboard templates. Create stunning dashboards in an instant.

How is this website dashboard created?

This dashboard uses powerful and easy to work Excel features like,

Here is the construction process in a nutshell.

We start with input data. It is captured in below format.

Sample data for website dashboard

Construction of tiles in the summary area:

Top part of the dashboard shows five tiles, each detailing performance of one metric. These tiles are made with picture links and simple formulas. Here is an illustration of how one of the picture links is constructed.

top 5 metrics - tiles - how they are made

How the detail section of dashboard is made

The detail section of the dashboard lists all 15 KPIs and their performance stats. I have used simple formulas and SUBTOTAL formula to generate the numbers in this. The trend is drawn with sparklines. I’ve used Conditional formatting to show the percentage change icons and alert symbols.

Here is a deconstruction of the detail section inner workings.

detailed metrics report - construction

To understand more, please download a copy of the dashboard and examine the set up.

Website Metrics Dashboard - Explanation Video

If you are not sure how everything is set up, check out this explanation video. You will learn how this dashboard is made from scratch.

More Dashboard Tutorials & Templates

If you are looking for resources to build dashboards, then you have come to the right place. Chandoo.org has more than 300 examples of business dashboards and considered the best in world for all things dashboard related.

Check out below pages to learn more.

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7 Responses to “Project Dashboard + Tweetboard = pure awesomeness!!!”

  1. Dan Murray says:

    I would like to see actual hash-tagged DM tweets go out to the specific information consumers. That would be an interesting way to communicate the key daily data to interested parties.

    A Twitter-like secure application like Yammer might be a good fit with this.

    For example, how about daily tweets to selected user groups (secure) that would display sales, bookings, cash receipts, cash disbursed and a second version that would show the same info for MTD, QTD or YTD figures.

  2. Aires says:

    @Dan, it would be great. I did not taught about implementing it on this dashboard because twitter is blocked to the whole intranet here. However, there's a discussion here about how can we send these tweets to blackberries (probably through e-mail) automatically. (I'd like to see this implemented on a jabber restricted network as well, but here it'll probably not happen)

    The wrap-up versions you mentioned doesn't apply to my particular scenario, but on a sales tweetboard it would be a great tool indeed - choosing who will receive which message according to hashtags. I'll think on something, thanks for the advice. 🙂

    (Ah, btw, I'm Fernando... 🙂 )

  3. Chandoo says:

    @Dan: That is a fun idea. Instead of tightly integrating twitter functionality with a dashboard, i think it would be cool if we have a "tweet this" button that users can click after selecting a range of cells. We can easily show a dialog with the concatenated output of the selected cells and ask user to edit the text and eventually "send to twitter".

    For eg. you can select the annual sales figure cell and click on "tweet this" button upon which a dialog will show the value. Then you can pre-pend it something like "DM @boss look at our sales this year: "

    @Aires.. thanks once again.

  4. Wow it looks really good. Not sure though how much the tweet facility would help in real world project management, but certainly having a dashboard on a project should be a key deliverable when learning how to manage a project

    The other use of this is during the software development life cycle especially when you have parallel streams of development and testing going on. Using a dashboard is a quick way for everyone on the team to see where the project is at and how it all fits together.

    Regards

    Susan de Sousa
    Site Editor http://www.my-project-management-expert.com

  5. Sue says:

    Hi Chandoo,
    I purchased the project management toolkit but the dashboard shown above with the imbedded scroll bars. Is it included in the project pack??
    Thanks

    Sue

  6. XLCalibre says:

    The gantt chart section of this dashboard is similar to one I have recently created: http://xlcalibre.com/hr-dashboard-gantt-chart-traffic-light-reportIt has a similar approach with scroll bars, but has a couple of additional features. I've tried to incorporate a traffic light report element, and also allow the timescale to adjusted so that can view it by days, weeks or months.I really like the other tables that you've incorporated, I may well try to replicate them to improve my version!

  7. I am a monitoring and evaluation consultant in international development, and one of the services I offer is to help non-profits and foundations develop performance dashboards.  I often advise them to develop dashboards for ongoing programs, rather than for one-time or pilot projects, because of the time involved.  I am trying to find out from a few people how long it takes you to develop a project management dashboard, and to what extent the indicators vary from one project to the next.

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