Visualizing Financial Metrics – 30 Alternatives

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Around 2 months back, I asked you to visualize multiple variable data for 4 companies using Excel.  30 of you responded to the challenge with several interesting and awesome charts, dashboards and reports to visualize the financial metric data. Today, let’s take a look at the contest entries and learn from them.

First a quick note:

I am really sorry for the delay in compiling the results for this contest. Originally I planned to announce them during last week of July. But my move to New Zealand disrupted the workflow. I know the contestants have poured in a lot of time & effort in creating these fabulous workbook and it is unfair on my part. I am sorry and I will manage future contests better.

visualizing-financial-metrics

How to read this post?

This is a fairly large post. If you are reading this in email or news-reader, it may not look properly. Click here to read it on chandoo.org.

  1. Each entry is shown in a box with the contestant’s name on top. Entries are shown in alphabetical order of contestant’s name.
  2. You can see a snapshot of the entry and more thumbnails below.
  3. The thumb-nails are click-able, so that you can enlarge and see the details.
  4. You can download the contest entry workbook, see & play with the files.
  5. You can read my comments & suggestions for improvements at the bottom.
  6. At the bottom of this post, you can find a list of key charting & dashboard design techniques. Go thru them to learn how to create similar reports at work.

Thank you

Thank you very much for all the participants in this contest. I have thoroughly enjoyed exploring your work & learned a lot from them. I am sure you had fun creating these too.

So go ahead and enjoy the entries.

Dashboard by Abhay

Dashboard by Abhay - snapshot

More snapshots (click to enlarge):
Dashboard by Abhay -snapshot1Interactive dashboard -snapshot2Download Workbook
Comments:

  • Interactive dashboard
  • Dynamic, can add years and companies. Built with Power Query.
  • Simple and easy to read layout
  • Can add % changes for top & bottom companies
Slicers, Timelines Power Query

Interactive Chart by Akongnwi

Interactive Chart by Akongnwi - snapshot

More snapshots (click to enlarge):
Interactive Chart by Akongnwi -snapshot1Dynamic pivot chart -snapshot2Download Workbook
Comments:

  • Dynamic pivot chart
  • Could have used regular line chart. Smoothed chart creates wrong impression.

Interactive Chart by Alex

Interactive Chart by Alex - snapshot

More snapshots (click to enlarge):
Interactive Chart by Alex -snapshot1Interesting layout and execution -snapshot2Download Workbook
Comments:

  • Interesting layout and execution
  • Allows various comparisons
  • Can add labels to the bars.
Form controls

Interactive Chart by Arnaud

Interactive Chart by Arnaud - snapshot

More snapshots (click to enlarge):
Interactive Chart by Arnaud -snapshot1Interesting layout and story telling -snapshot2Download Workbook
Comments:

  • Interesting layout and story telling
  • Allows various comparisons
  • Can be a bit hard to understand as there are few labels
  • Could have added another set of bubbles (or just labels) to compare previous year’s values
Form controls

Dashboard by Chandeep

Dashboard by Chandeep - snapshot

More snapshots (click to enlarge):
Dashboard by Chandeep -snapshot1Awesome design and analysis -snapshot2Offers additional metrics and comparisons -snapshot3 -snapshot4Download Workbook
Comments:

  • Awesome design and analysis
  • Offers additional metrics and comparisons
    Slicers Conditional formatting

    Interactive Chart by Chirayu

    Interactive Chart by Chirayu - snapshot

    More snapshots (click to enlarge):
    Interactive Chart by Chirayu -snapshot1Interactive chart to analyze financial performance YoY -snapshot2Download Workbook
    Comments:

    • Interactive chart to analyze financial performance YoY
    • Simple and easy to read
      Thermometer charts Form controls

      Dashboard by Edouard

      Dashboard by Edouard - snapshot

      More snapshots (click to enlarge):
      Dashboard by Edouard -snapshot1Interactive dashboard with lots of comparison options -snapshot2Download Workbook
      Comments:

      • Interactive dashboard with lots of comparison options
      • Very cool line chart with relative performance
      • Could have re-arranged to fit on one screen. Feels too long.
      Form controls Indexed charts

      Chart by Edwin

      Chart by Edwin - snapshot

      More snapshots (click to enlarge):
      Chart by Edwin -snapshot1Download Workbook
      Comments:

      • Very interesting normalized chart
      • Can be hard to read. Could have added explanation.

      Interactive Chart by Elchin

      Interactive Chart by Elchin - snapshot

      More snapshots (click to enlarge):
      Interactive Chart by Elchin -snapshot1Interactive charts -snapshot2Download Workbook
      Comments:

      • Interactive charts
      • Simple and easy to read
      • Could have removed the filtering buttons from pivot chart
      Slicers

      Chart by Emlyn

      Chart by Emlyn - snapshot

      More snapshots (click to enlarge):
      Chart by Emlyn -snapshot1Multiple charts to visualize various trends -snapshot2Simple and easy to read -snapshot3Download Workbook
      Comments:

      • Multiple charts to visualize various trends
      • Simple and easy to read
      • Can add some insights (% changes etc.)
      Panel Charts

      Become Awesome in Excel & VBA – Create dashboards like these…

      VBA & Excel Classes by Chandoo

      My comments:

      • Learn how to create interactive dashboards & reports using Excel
      • Develop your own macros & VBA code
      • 50+ hours of video training
      • Learn at your own pace
      • Click here to know more

      Interactive Chart by Erik

      Interactive Chart by Erik - snapshot

      More snapshots (click to enlarge):
      Interactive Chart by Erik -snapshot1Interactive dashboard -snapshot2Download Workbook
      Comments:

      • Interactive dashboard
      • VBA driven, allows multiple selections & comparisons
      • Few errors and alignment issues
      • Can add commentary on what metrics / companies are important.
      Slicers

      Chart by Gareth

      Chart by Gareth - snapshot

      More snapshots (click to enlarge):
      Chart by Gareth -snapshot1Download Workbook
      Comments:

      • Simple and easy to read panel chart
      • Could have highlighted trends that are important
      Panel Charts

      Chart by Gerard

      Chart by Gerard - snapshot

      More snapshots (click to enlarge):
      Chart by Gerard -snapshot1Download Workbook
      Comments:

      • An elegant presentation of profit vs expenses data
      • Very good colors and easy to read
      • Could have added ability to sort by latest figures for a selected metric. This can expose key trends easily.
      Panel Charts

      Chart by Marcel

      Chart by Marcel - snapshot

      More snapshots (click to enlarge):
      Chart by Marcel -snapshot1Download Workbook
      Comments:

      • An interesting panel chart to analyze yearly trends and comparisons
      • Somewhat hard to read, could have used left aligned bars.
      Panel Charts

      Chart by MF Wong

      Chart by MF Wong - snapshot

      More snapshots (click to enlarge):
      Chart by MF Wong -snapshot1Download Workbook
      Comments:

      • Elegant panel chart with profit vs. costs view.
      • Very interesting column chart (container chart?)
        Panel Charts Conditional formatting

        Interactive Chart by Michael

        Interactive Chart by Michael - snapshot

        More snapshots (click to enlarge):
        Interactive Chart by Michael -snapshot1Panel chart with YoY and company comparisons -snapshot2Download Workbook
        Comments:

        • Panel chart with YoY and company comparisons
        • Slicers to mix and match values you want to analyze
        • Could have used lines instead of columns, this way fewer colors can be used.
        Panel Charts Slicers

        Chart by Miguel

        Chart by Miguel - snapshot

        More snapshots (click to enlarge):
        Chart by Miguel -snapshot1Download Workbook
        Comments:

        • A panel / combination chart to see all trends in one place
        • Could have used a form control to toggle between indexed vs. regular values. This will make the chart easier to read.
        Panel Charts Indexed charts

        Interactive Chart by Nanna

        Interactive Chart by Nanna - snapshot

        More snapshots (click to enlarge):
        Interactive Chart by Nanna -snapshot1Dynamic dashboard with profit vs. costs view -snapshot2Download Workbook
        Comments:

        • Dynamic dashboard with profit vs. costs view
        • View by company or metric
        • Time is shown on vertical axis. This makes comparisons / trend analysis hard.

        Chart by Pawel

        Chart by Pawel - snapshot

        More snapshots (click to enlarge):
        Chart by Pawel -snapshot1Download Workbook
        Comments:

        • A simple and elegant indexed panel chart to view all trends in one place
        • Nice colors and design. We can call it sperm chart 😉
        • Faint but visible vertical grid lines could make reading easier.
        Panel Charts Indexed charts

        Interactive Chart by Peter

        Interactive Chart by Peter - snapshot

        More snapshots (click to enlarge):
        Interactive Chart by Peter -snapshot1A pivot chart with slicers to toggle measures and companies -snapshot2Download Workbook
        Comments:

        • A pivot chart with slicers to toggle measures and companies
        • Could have added color legend and made the labels shorter
        Slicers

        Become Awesome in Excel & VBA – Create dashboards like these…

        VBA & Excel Classes by Chandoo

        My comments:

        • Learn how to create interactive dashboards & reports using Excel
        • Develop your own macros & VBA code
        • 50+ hours of video training
        • Learn at your own pace
        • Click here to know more

        Infographic by Pinank

        Infographic by Pinank - snapshot

        More snapshots (click to enlarge):
        Infographic by Pinank -snapshot1Download Workbook
        Comments:

        • Nice infographic style report in Excel.
        • Interesting use of icons to represent costs

          Interactive Chart by Ronny

          Interactive Chart by Ronny - snapshot

          More snapshots (click to enlarge):
          Interactive Chart by Ronny -snapshot1Download Workbook
          Comments:

          • A pivot chart with slicers to pick measures
          • Adding values across companies is not a good idea
          Slicers

          Chart by Salim

          Chart by Salim - snapshot

          More snapshots (click to enlarge):
          Chart by Salim -snapshot1Download Workbook
          Comments:

          • Charts made with Power View
          • Can be filtered using PV filters
          • Should have added views to see only one year value. Selecting year just highlights the values.

          Chart by Shivraj

          Chart by Shivraj - snapshot

          More snapshots (click to enlarge):
          Chart by Shivraj -snapshot1Download Workbook
          Comments:

          • An interesting panel chart with stacked columns to view yearly trends by all measures
          • Simple colors and easy to read
          • Since all the numbers add up 100 anyway, visualizing trends becomes hard. Should have used a slicer / form control to show one measure at a time.
          Panel Charts

          Dashboard by Simayan

          Dashboard by Simayan - snapshot

          More snapshots (click to enlarge):
          Dashboard by Simayan -snapshot1A dashboard to understanding yearly trends -snapshot2Download Workbook
          Comments:

          • A dashboard to understanding yearly trends
          • Slicers to focus on any individual year.
          • 3D pie charts are tricky to read. Should have used a stacked bar chart.
          • Some of the labels are redundant.
          Panel Charts Slicers

          Chart by Sudhir

          Chart by Sudhir - snapshot

          More snapshots (click to enlarge):
          Chart by Sudhir -snapshot1Download Workbook
          Comments:

          • A simple line chart to understand yearly trends
          • The tiles to show low cost / high profit companies is interesting.
          • Could have used standard chart colors in Excel 2010. They offer better contrast.
          Panel Charts

          Interactive Chart by Thomas

          Interactive Chart by Thomas - snapshot

          More snapshots (click to enlarge):
          Interactive Chart by Thomas -snapshot1A set of dynamic charts, each offering trends or comparisons based on user input. -snapshot2Download Workbook
          Comments:

          • A set of dynamic charts, each offering trends or comparisons based on user input.
          • Lots of comparisons and variations possible
          • Years on vertical axis can be tricky to read. Should have used another type of chart.
          Dynamic charts Data validation Min Max Charts

          Interactive Chart by Vishesh

          Interactive Chart by Vishesh - snapshot

          More snapshots (click to enlarge):
          Interactive Chart by Vishesh -snapshot1Download Workbook
          Comments:

          • A dynamic chart with cost breakup by year
          • The data table above is redundant.
          Dynamic charts

          Interactive Chart by William

          Interactive Chart by William - snapshot

          More snapshots (click to enlarge):
          Interactive Chart by William -snapshot1A dynamic chart with lots of comparisons and analysis. -snapshot2Download Workbook
          Comments:

          • A dynamic chart with lots of comparisons and analysis.
          • Feels a bit buggy. The picture links are not updating on slicer selection.
          Picture links Dynamic charts Slicers

          Chart by Yuhanna

          Chart by Yuhanna - snapshot

          More snapshots (click to enlarge):
          Chart by Yuhanna -snapshot1Simple XY charts with yearly trends and variance analysis -snapshot2Download Workbook
          Comments:

          • Simple XY charts with yearly trends and variance analysis
          • A bit harder to read as lots of dots overlap. Should have added an option to highlight one company at a time.
          Panel Charts

          Become Awesome in Excel & VBA – Create dashboards like these…

          VBA & Excel Classes by Chandoo

          My comments:

          • Learn how to create interactive dashboards & reports using Excel
          • Develop your own macros & VBA code
          • 50+ hours of video training
          • Learn at your own pace
          • Click here to know more

          Techniques used in these dashboards & charts

          If you want to create these kind of charts & reports at work, I suggest reading up the Excel Dashboards & Excel Dynamic Charts pages. Also check out below links to know more about specific techniques.

          Form Controls Data validation Pivot tables Slicers Clickable Cells (VBA)
          VBA Formulas Sortable Tables Data bars (CF)
          Conditional Formatting Scrollable Tables Picture links Sparklines
          Indexed Charts Panel Charts

          How do you like these charts & dashboards? Which are your top 3?

          Quite a few of these entries are really impressive. You can learn a lot by deciphering the techniques in these workbooks. Many thanks to everyone who participated. I will publish the winner names in next few days. Meanwhile, share your comments and tell me what you think. Share your top 3 entries too. 🙂

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          37 Responses to “Pie of a Pie of a Pie chart [Good or Bad?]”

          1. Psuken says:

            If I could have the same quality of graphics and illustration in Office Apps, I would certainly use it.

          2. Psuken says:

            If I could have the same quality of graphics in Office Apps (Excel, PPT) I would certainly use it.

          3. Chandoo,

            First, let me say I love your blog. I like this post, and I think that technically (in terms of readability of data) your argument is correct. The bar of bars, and the table, are much better for readability and accuracy, and as you say would be much easier to produce.

            But these points ignore the context of the chart. If the chart was part of a scientific paper, your solution would be a valid one. The context in this case is an illustrated atlas of wildlife. A companion graphic to go with written text. The importance of aesthetic goes up over readability and accuracy. Much of the data and points (I assume) will be covered in the text.

            There's always a pure technical tufte-esque argument. But I sometimes think it ignores the value of aesthetics. (Which I admit are quite subjective)

            Great post though. Thanks. 

          4. Tim says:

            The Treemap makes the scope of the data much clearer!  The 3D pie chart depiction is deceptive.

          5. Ryan says:

            This reminds me of the videos ive seen on the internet where it compares the relative sizes of the earth with the larger planets, then the sun, then other stars in the galaxy. Eventually there is an image showing the largest star in the sky with a little pixel representing the sun. 

            My point is if you varied the size of the charts it would help convey the message. The first chart (salt vs fresh) would be the biggest and the rest would be arranged in descending order. I feel this would be more accurate. 

          6. Navigator1972 says:

            It may be helpful to consider the advice of Steven Few  and Edward Tufte regarding pie charts in general. To summarize, they are seldom the most useful way to present data. Here's Few's thoughtful piece on the subject.
            http://www.perceptualedge.com/articles/08-21-07.pdf

          7. Al Hoefer says:

            Try putting the percentages on the bar charts instead of actual amounts. Lakewater would be .013 % instead of 52.

          8. jignesh says:

            That is very good pie chart example.
            Please send example file if it is possible.

          9. Anuj says:

            It will work , even though colors may be confusing , it can be labeled well . Also it can be called as the drilled chart , as it drills in information further , like the first chart may show business in a region , second may drill into a particular region , thrid may further drill into wat products are there in that region . It works well for me , i would more vote for the 2 nd option .

            Overall all this site is awesome ,

            p.s : just like me

          10. Matt says:

            The risk with pie of a pie of a pie chart is that Jon may have a seizure by looking at it. Also, it isn't easy to read. 😉 
             
             
             

          11. dan l says:

            I dunno.  The only thing worse than a pie chart is a cascading series of pie charts. I don't even think they really lend themselves to this sort of thing.  It just becomes a big hide-the-ball game with your viewer. 
            Those goofy connectors between the pies are pure chart junk.  I can't really tell if the second chart has 2 series or 3 - because the connector is a different color than the 2 labeled slices.  Despite that, even whereas the drill down kind of works, still the individual components suffer from the same old weaknesses that 3d pie charts have. 
            Use a large bar chart as your "cover story", and fill in the sub points with smaller bar charts - or even go grab the Fabrice SFE project for extra butter.  Use page orientation, color, and some text styles to guide your audience through the drill downs.  
             
            FWIW, if you check out the guy's site, you can find several other truly mortifying charts:
            http://www.andrewdavies.com.au/index.html
            The methane emissions one is particularly heinous.  Although, I'm kind of debating what I think about the 'Glacier Changes" chart.  I'd kind of like to see the data on that to see how it would look in a more traditional horizon chart. 
             
             

          12. Pushkar says:

            Its a very nice way to represent the data, especially when we have sets and sub-sets within the data.
             

          13. Hui... says:

            I like these!

            Except for the fact that they aren't dynamic and hence must be setup manually each time

            It would also be nice if they could be interrogated as in select a different segment and the new data falls out automagically, but then none of the standard Excel charts do that either.

             

          14. annemarie says:

            I'd like it better if the bars were stacked.  How about this idea (I hope I can convey it in words):

            First bar is vertical and stacked.
            Second bar is horizontal, stacked horizontally and the same proportion had it been on the first bar.
            Third bar is vertical, stacked vertically and the same proportion had it been on the second bar.

            Then it would really look like you are zooming on the chart, like the Powers of Ten video, or maybe like the golden ration spiral.

          15. Kuldeep says:

            These looks shunting but setting up for each step makes kicks them out. However if these can be arranged automatically by native excel or by VBA, these will be the part of my "Archery"

          16. Arindam Dhar says:

            I agree with Chandoo's Suggestion about the Bar Graph which represents data in a very appropriate manner. Even I prefer doing the same. I seldom use Pie Chart unless required.

          17. Joerg says:

            That's a real nice example of a missleading infographic. But to be honest, I think chandoos suggestion is not much better!
            Why are pie charts bad? I think because they don't show the real size-relations. The biggest pie in that example ist 300k big. The 2nd one has only the size of 10k, about 3% of the first one. Niether the pies nor the bars show the real sizes. I jnow, it's hard to show the sizes because the values of the second and the third pie are so small. But that's what visualization are about - showing relations to allow the reader to see the real sizes!
            So how to show the real figures?
            First possibility is o use a 1:1 scaling. Well then, you need a very big screen to show also after a 90° rotation, wihich I would prefer because it's a structural comparison and not a timeline. Maybe that solution is not the perfect way.
            The other chance you have is to zoom in but to really show that you zoom in! http://www.pro-chart.de/images/Water_Fall.png maybe gives you a first impression what i mean. (i was a quick try, done in 10 minutes)
            The next way is, maybe to fold the bars like in the financial report 2011 of the Post of Switzerland page 22. That chart is based on an excel chart. Maybe can explain you how to do it 😉

            Financial Statement: http://www.post.ch/en/post-startseite/post-berichterstattung/post-berichterstattung-service/post-berichterstattung-downloads/post-gb-2011-finanzbericht.pdf
            page 22: http://www.pro-chart.de/images/FS_Schweizer_Post.png
             
            A way that is not so very common is to divide the bars in a lot of single datapoints. So maybe the 390k bar then consists of about 5,000 single datapoint. That's not possible - it is! Have a look:
            http://www.pro-chart.de/images/Dotted_WF.png
            It's pure excel!
            Now one single point ist 0,2% of the whole (in the example above). Add more datapoints and you can visulize the very big and the very small numbers!
            Wish you a lot of fun - visualizing with excel can be very powerful!
            Joerg
            ...if you would like to know how these charts work, just send an email to J.Decker@pro-chart.de
             

          18. dan l says:

            Hey Joerg,  
             
            I don't dig so much the dotted waterfall thing.  But this is kind of awesome:
             
             
            http://www.pro-chart.de/images/FS_Schweizer_Post.png
             
             
             

          19. Angie says:

            Can you help me on the bar of bar graph?  Would it be possible to create that from pivot table?  Can you show me how to create the bar of bar graph?

          20. Yook says:

            do nothing but say "Awesome!"

          21. Suneet says:

            You are a Rock star.....This seemed an answer as if someone was reading my mind and just had the solution to my questions on what I exactly was looking for .....What a Fab !!

          22. Anthu says:

            can u explian me step by step

          23. mandeep says:

            Can anyone please explain how to make this chart please.
             

          24. Mandeep says:

            Can someone please explain how to make PIE OF PIE Chart.

          25. vamshi says:

            Hi... i love these charts.... can any one show me how to draw these charts in excel 2010

          26. Kuldeep says:

            Where is the attachment....it used to be there...i have seen this before but now i am not able to find...

          27. Jamie says:

            Normally I don't learn post on blogs, however I would like to
            say that this write-up very compelled me to try and do so!
            Your writing style has been amazed me. Thank you,
            quite great article.

          28. Gustav says:

            This is very impressive, I would like to learn how to build this for myself. I have tried for some time now, is there a step by step process on how to create these waterfall pie of pie charts?

          29. electrojit says:

            I am novice to excel and use it very seldom. But your blog contains to the point information one needs to get going.

            I was searching for a trick to do a Pie chart drill down - for example the first pie chart shows how the prices are distributed between perishable and non-perishable items.

            Now if we want to know how the perishable items are distributed - one can click the segment and it will draw another pie chart with distribution of all different perishable items (milk,meat,fruit,veg etc)

            So do you have any such trick?

            Regards,
            electrojit

          30. Ted Wilson says:

            I like the look of your pie of pie of pie chart, although I understand that the relative size of each pie does not represent the actual percentages.

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