Analyze Competition with Scatter Plots – A business chart example

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Analyzing competition is one of the key aspects of running a business. In this article, learn how to use Excel’s scatter plots to understand competition.

How Mobile Handset Market Changed from 2007 to 2010?
Competition in Mobile Handset Space - Analytical chart
[view large]

Recently, Kaiser at Junk Charts pointed to a very effective business chart that shows the dynamics of competitive land scape with ease.

The chart shown aside originally appeared in Asymco, shows how mobile handset market has changed between 2007 & 2010.

What is so special about this chart?

I like this type of chart because it clearly tells the story of what happened in mobile handset market between 2007 and 2010. It shows how then leader, Nokia, kept loosing profit share despite a tiny loss in market share. It shows how new entrants like Apple have eroded the profit share for others. [related: good charts tell stories]

The chart instantly lets me ask important questions like, “So what did Nokia do wrong?”, “How come RIM is also in the same league as Apple (ie both market share and profit share went up) ?” etc. and explore for answers.

And that is what a chart should do. It should present a story and poke our curiosity to ask questions (or address problems).

How to construct similar chart in Excel?

Here is how you can construct similar business chart in excel.

Step 1: Get your data

In case of analytical charts like this, getting correct data is all important. For the sake of example, we will use the same variables – Market Share & Profit Share for 4 fictitious products – A,B,C & D. The data is shown below:

Competition Analysis - Raw Data

Step 2: Re-arrange the data, so we get first and last values

This is very simple. Use cell references to extract the data for just first and last periods. Now make starting values as zero and calculate ending values. Something like this:

Processed Data - Competition Analysis in Excel

Step 3: Make a scatter plot

Select the data and make a scatter plot. When you are done, it should look something like this:

Competition Analysis using Excel Charts - Step 1 - Make a Scatter Plot

Step 4: Format the chart

Do the following to format the chart:

  • Add lines to scatter plot so that starting and end point are connected
    Competition Analysis using Excel Charts - Step 2 - Connect Dots
  • Set arrow symbol as the end-point style for these lines (new feature in Excel 2007 and above)
    Using Arrow symbols in Scatter plots
  • Remove grid lines and legend
  • Add data labels to either starting or end points alone.
  • Add axis labels, position them accordingly
  • Make axis and labels subtle.
  • Add a descriptive chart title

And you are done. The chart should look something like this:

Competition Analysis using Excel Charts - Final View

Bonus Step: Making a scatter plot of absolute values

As you can see, the above chart only shows changes in market share and profit share of products between Q1-2008 and Q2-2010. But a more descriptive option would be to show absolute position of each product at both times.

Like this:

Competition Analysis using Excel Charts - a different view

To make this chart, all the steps are same as above, just change your data to starting and end points, not the calculated ones.

Download Competition Analysis Chart Templates:

I have prepared a simple excel chart template to help you create similar charts on your own. Click below links to download.

Excel 2007+ | Excel 2003

You can see the chart construction steps in the downloaded workbook.

What do you think about this chart?

As I mentioned I really liked how this chart lays out the dynamics of market place without complicating or animating anything. I think it is both simple and elegant [related: keep your charts simple]

What do you think? Please share your opinion and ideas thru comments. Also, tell us how you would have plotted same data?

More Excel Charts for Analysis:

Excel charts are powerful visual tools for analysis and exploration. We have posted several useful chart templates & ideas on chandoo.org. Please visit these pages for more resources on charting & analytics.

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27 Responses to “Sum of Values Between 2 Dates [Excel Formulas]”

  1. dexter says:

    I would apply a filter and use function subtotal, with option 9. This way you can see multiple views based on the filter.

  2. Michael Azer says:

    hey Chandoo, the solutions you proposed are very efficient, but if I wanted to be fancy I would do it this way .. the references are as your example workbook.
    =SUM(INDIRECT("C"&(MATCH(F5,B5:B95)+4)):INDIRECT("C"&(MATCH(F6,B5:B95)+4)))

  3. Luke M says:

    I like things simple:
    =SUMIF(B5:B95,">="&F5,C5:C95)-SUMIF(B5:B95,">"&F6,C5:C95)

  4. Matt S says:

    use something like: =SUM(OFFSET(B1,0,0,DATEDIF(A1,D1,"d")))
    and have D1 be the date that I want to sum to.

  5. Tom J says:

    In Excel 2003 (and earlier) I'd use an array formula to calculate either with nested if statements (as shown here) or with AND.

    {=SUM(IF(B5:B95>F5,IF(B5:B95<F6,C5:C95,0),0))}

    Note that I truly made this for BETWEEN the dates, not including the dates

  6. Andrew says:

    I turned the data set into a table named Dailies.
    I named the two limits StartDate and EndDate.

    And used an array formula:

    {=SUM((Dailies[Date]>=StartDate)*(Dailies[Date]<=EndDate)*Dailies[Sales])}

  7. Frank Linssen says:

    If I would still be using the old Excel I would do it as follows:

    SUMIF($B$5:$B$95,"<="&H6,$C$5:$C$95)-SUMIF($B$5:$B$95,"<"&H5,$C$5:$C$95)

    Works as simple as it is.

    Regards

  8. ikkeman says:

    =sum(index(c:c,match(startdate,c:c,1)+1):index(c:c,match(enddate,c:c,1))

  9. ikkeman says:

    =sum(index(c:c,match(startdate,b:b,1)+1):index(c:c,match(enddate,b:b,1))

  10. ram says:

    Great examples and thanks to Chandoo. You have simplified my work.

  11. Rony says:

    Hi! great tips I have found in your page, have you seen this
    http://runakay.blogspot.com/2011/10/searching-in-multiple-excel-tabs.html

  12. [...] I'm not sure I understand your question fully, but have a look at this: Sum of Values Between 2 Dates [Excel Formulas] | Chandoo.org - Learn Microsoft Excel Online [...]

  13. Amanda says:

    Thank you! Thank you! Thank you!

  14. abdalurhman says:

    =SUMIF(A2:A11;">="&B13;B2:B11)-SUMIF(A2:A11;"<"&A11;B2:B11)

  15. Eliza says:

    awesome... thank yoo Chandoo!

  16. dockhem says:

    which is most efficient and fast, if all are efficient ?

  17. jmassiah says:

    Thank you for this formula, I've just spent ages trying to find something to work on my data, I knew it would be possible! Don't care if others think there are easier/other ways to do it, you explained it so I understood it and could apply it to what I was doing so I'm happy!

  18. Nagaraju says:

    The above said example is awesome for calculating values between dates,

    can you pls let know how to calculate sale values if we have 10 sales boys for
    ex: 1,rama
    2,krishna
    3,ashwin
    4,naga
    5,suresh

    how much rama sale value between 1/jan/2015 to 10/jun/15
    how much krishna sale value between 10/jan/2015 to 15/july/2015
    i think you understood can you pls let me know the formula for how to calculate the sale between diffrent sale man sale value from master data file

    Thanks,
    Nagaraju

  19. Viv says:

    Hi

    I have a list of people's names in column A, I have a list of dates in column B which records the dates they have been off sick, in column C I have either 1 if it is a full sick day or 0.5 if it is a half day.

    What I would like to do is to add up the number of dates a specific person has been off within two dates.

    For example, I want to look at my list of names and to find Joe Bloggs (column A), then add up all his sick days (column C). The start date will be in cell E1 and the end date will be in F1.

    If this possible using SUMIFS?

    List of names are in range A2:A100

    List of dates in B2:B100

    List of sick days (either 0.5 or 1 in C2:C100

    The start date is in cell E2

    The end date is in cell F2

    Your help would be greatly appreciated.

    • Loknathan says:

      Yes, with the help of SUMIFS you can have the solution.
      Note: you need have an extra col. D2 where you will input Name of the person.
      =SUMIFS(C2:C100,A2:A100,D2,C2:C100,">="&E2,C2:C100,"<"&F2)

      Col. A Col. B Col. C Col.D Col. E Col. F
      Name Date Sales
      ABC 28-Jun-11 1 MNO 28-Jun-11 25-Sep-11
      XYZ 29-Jun-11 0.5
      MNO 30-Jun-11 1
      PQR 1-Jul-11 1

      • Loknathan says:

        Typo ERROR / Correction in formula:
        Yes, with the help of SUMIFS you can have the solution.
        Note: you need have an extra col. D2 where you will input Name of the person.
        =SUMIFS(C2:C100,A2:A100,D2,B2:B100,">="&E2,B2:B100,"<"&F2)

  20. Viv says:

    Hi

    I have a list of people's names in column A, I have a list of dates in column B which records the dates they have been off sick, in column C I have either 1 if it is a full sick day or 0.5 if it is a half day.

    What I would like to do is to add up the number of dates a specific person has been off within two dates.

    For example, I want to look at my list of names and to find Joe Bloggs (column A), then add up all his sick days (column C). The start date will be in cell E1 and the end date will be in F1.

    If this possible using SUMIFS?

    List of names are in range A2:A100

    List of dates in B2:B100

    List of sick days (either 0.5 or 1 in C2:C100

    The start date is in cell E2

    The end date is in cell F2

    Your help would be greatly appreciated.

    Viv

  21. AC says:

    Thanks for this - it solved the problem that I was having. However can someone please explain to me why the "" needs to be around >= and <= as well as why we need to add & in order for the formula to work? Thanks in advance!

  22. Ufoo says:

    This formula works perfectly as well. Any ideas?: =SUM(INDEX(C5:C95,MATCH(H5,B5:B95,1)):INDEX(C5:C95,MATCH(H6,B5:B95,1)))

  23. Ufoo says:

    ikkeman had posted the same thing.

  24. murray says:

    I am trying to sum total a range of cells between date ranges ie column n has $ amounts column d has the transaction dates ie 1/3/2015 or 25/3/2015 or 25/4/2015 column b has the text saying drp or distribution - reinv

    In another cell I am trying to sum or total (in column n) with the value of a range of different dates (column d) that contain different text (column b) ie cell n48 is 50, n65 is 85, n165 is 36

    with the dates ie cell d48 is 1/3/2015, d65 is 25/3/2015 and d165 is 25/4/2015

    with different text that says drp or distribution - reinv ie cell b48 is drp, b65 is distribution - reinv, b165 is drp

    If I wanted to sum the amounts between 1/3/2015 to 31/3/2015 with drp then the total would be 50. Also if I wanted to sum the amounts between 1/4/2015 to 30/4/2015 with drp the sum total would be 36 If I wanted to sum the amounts between 1/3/2015 to 31/3/2015 with drp and distribution - reinv the sum would be 115

    What would the formula be for these different questions

    hope you can help, it has been driving me nuts and cant work it out

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