
Recently, I had a peculiar problem. I have a list of zip codes and I wanted to find out nearest zip codes for each of them.
Now, If I wanted to find out near by zip codes for one area, I could go and search in Google. But, how to do it for dozens of them?
Today, lets understand how you can use Excel (that’s right) to do this automatically. We will be using Excel 2013 for this.

A little background – Excel 2013 Web Formulas
In Excel 2013, Microsoft has introduced 3 powerful new formulas. These will help you fetch & parse XML / HTML data from web. The formulas are,
- ENCODEURL: to encode web URLs (replaces special characters in URLs with % codes like space becomes %20, / becomes %2F etc…)
- WEBSERVICE: connects to a webservice / website and fetches response as XML / HTML.
- FILTERXML: extracts a portion of XML/HTML using specified XPATH.
Using these formulas and web services, we can quickly fetch near by zipcodes for any input value.
Step 1: Find a web-service that can tell us near by zipcodes
I am sure there are many web sites that can offer a service like this. After searching a while, I came across a website called as geonames.org which has many webservices around address / zip code search. The service I have used is,
This service is available as XML & JSON. Since Excel 2013 formulas only process XML data, I went with XML service. The service API url is this:
http://api.geonames.org/findNearbyPostalCodes?postalcode=ZIPCODE&country=US&radius=15&username=UNAME&maxRows=10
ZIPCODE is where you enter the zipcode from which you want to find nearby zipcodes
UNAME is where you enter your user name for geonames.org. Click here to register with geonames.org.
Step 2: List all original Zip codes in a column
This is simple. Just paste all original zip codes in a column.
Step 3: Write WEBSERVICE Formula
First enter the API URL in a cell like B1. (Make sure your user name is included in the service url)
Now write WEBSERVICE formulas so that we can fetch XML listing for each of the zip codes. Assuming zip codes are in A3:Ax, in adjacent column write =WEBSERVICE(SUBSTITUTE($B$1,”ZIPCODE”,A3))
And drag it down to fill down the formula for all zipcodes.
Step 4: Write FILTERXML formulas
Now that we have full XML corresponding to each zip code, we need to parse this XML to extract the nearby zip code numbers. The original XML looks something like this:

To extract the zipcodes alone, we need to use FILTERXML formula.
FILTERXML takes 2 inputs – XML text, Xpath.
XML text is what WEBSERVICE has generated.
XPATH will tell Excel, which portion of XML to extract.
What is XPATH?
If you imagine XML as a tree, then XPATH is the language you use to tell how to navigate to a certain node in that tree. Since XPATH is a complex world, I think explaining all the syntax & nuances can be hard. So I will leave you with 2 useful links.
So what is the XPATH for nearby zip code.
As you can see in above image, the response from geonames has 10 code nodes, each containing one zip code (in the postalcode child node).
If we write =FILTERXML(b3,”/geonames/code/postalcode”) we will get all the postalcodes as an array.
Since Excel cannot show arrays in cells, it will show one of the 10 values.
So we need 10 cells to show these 10 zip codes. Once you have 10 cells, you can use either INDEX formula or alternative XPATH syntax (/geonames/code[1]/postalcode for first code, ../code[2]/.. for second code etc.) to extract all the 10 zip codes.
Things to keep in mind
Web formulas (WEBSERVICE formula to be specific) can be really slow depending on your net connection and webserver speeds. Since for most data, we do not need a live connection once the data is fetched, it would be good idea to replace WEBSERVICE formula with results once you have the XML.
Also, working with XPATH can be frustrating if the source XML is not correctly formatted or you are not familiar with right XPATH commands. In such cases, use SUBSTITUE or Text formulas to strip away un-necessary portions of webservice text before feeding it to FILTERXML.
Last but not least, Web formulas are compatible only with Excel 2013 or above. So you need to replace all formulas with results when emailing the workbooks to colleagues who are using older versions of Excel.
Download Example File – Finding Nearby Zipcodes
Click here to download the Excel workbook. Play with it to understand how the formulas are working. Please note that this file is protected as I do not want you to use my username for geonames.org.
Do you use Excel Web formulas?
Although Excel 2013 includes only 3 web formulas, they can let us do several interesting things. I am playing with them often to see what additional uses we can put them to.
What about you? Have you used Excel 2013 web formulas? What is your experience like? Please share using comments.
More on using Excel to get data from web
If you often need data from external websites for your Excel analysis work, check out below articles too:















21 Responses to “Distinct count in Excel pivot tables”
The distinct count option works well but I have found that if I have a date field and want to group by year, month, etc. that option seems to be disabled. I need to do both, distinct count and group by year/month.
Example data; sales orders with item quantities with dates.
Challenge; sum the item quantities, count the distinct orders and group by month. How do I do this?
Perhaps that's not possible due to the grouping?
@Al... When you use data model based pivots, you cannot group values manually anymore. Why not use Excel 2016's default date grouping option? In this case we have just a few dates, so Excel is not grouping them, but if you have an year's worth of data, when you make the pivot with date in the row label area, Excel automatically groups them. If you have fewer dates or want to use your own grouping, just create a table with all dates, add columns with month, week, year etc. Then connect this table (these types of tables are usually called as calendar tables) to your data on date field as a relationship. Now you can create reports by month, quarter etc easily.
Is this the only way to do it in 2013? I find it rather cumbersome to have to create another data table listing dates with the another column for MONTH() and YEAR() to be able to summarise data for senior level...
I know people find adding calendar tables cumbersome, but it is a best practice and let's you add more layers of analysis quite easily. For example, adding analysis by weekday vs. weekend or by financial quarter or YTD calculations (you would need either Power Pivot DAX or some very carefully setup pivot table value field settings)
I had absolutely no idea this was possible. Very useful, nice work!
Doesn't work for 2010 version though (or at least not my works version)
Hi ,
The post has the following in it :
These instructions work only in Excel 2016, Office 365 and Excel 2013.
when i have 2 different Pivot tables, one without the enabled “Add this data to data model” option, and the other one with it enabled.. is there anyway i can link slicers between them?
if the answer is NO,, what to do ?
Quick note, the “Add this data to data model” option is not available for the Mac version.
perhaps outside scope of this article but I have found when I attempt to create a pivot table from an external data source (connection to a sql view) the "Add this data to data model" becomes greyed out. Anybody experienced and found a solution so I can start getting distinct count in my pivot tables?
Is there a way to still add a calculated field when using distinct count?
I found I can't change the date source after tick the " add this data to the data model", can you help to adv how to change the date source in such case?
Is there a way to update the source once you have added to the data model? I receive a new spreadsheet weekly and would like to update the connection so my tables pull from the new source.
Hi Crhis, I like how you have hulk (superhero) as your avatar. Do you know that there is a superhero in Excel too? It's Power Query. You can use it to solve your problem in a simple click. Here an intro if you need some guidance.
Powerful Introduction to Power Query
A big Thank you. It worked.
Hi, have survey data that I need to analyze but the challenge is that my key fields are showing horizontally. I tried to transpose the fields using Power Query, but unfortunately the new fields are returning same values on a pivot table despite using distinct values
How I can a do a pivot table with discount conts in some columns and then generate shor report filter pages. pls it drives crazy
Hi. Why grand total pivot of distinct count is 13? shouldn't it be 67?
Great Answer! Saved me lots of time!
Thank you!!!
Worked awesome! Thanks!!
Hi Chandoo,
I am using pivot tables for distinct count and now I need to update them with new set of data. But when I update the source data, all the columns and formatting of Pivot table disappears and I need to build it from Scratch.
Is there a possibility that I can update the source data with new rows added and also retain my pivot tables?