Evolution of Privacy Policies on Facebook – a Panel Chart in Excel

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There is a chart called “Evolution of Privacy on Facebook” going around on the web. The chart made by Matt Mckeon, a developer in IBM’s visual communications lab has created quite a stir in the interwebs. You can a small animated version of that chart below:

Evolution of Facebook Privacy - Animated Chart

While Matt made a few mistakes with the chart, I think this is a stunning way to depict how facebook privacy policies have changed since 2005.

(How to read the above chart: It is radar-like chart, with logarithmic scale for spoke axis. The concentric circles depict number of people – inner most is you, then your friends, friends’ friends, entire facebook and entire internet. Privacy is measured on 9 areas – Name, Picture, Demographics, Extended Profile Data, Friends, Networks, Wall posts, Photos, Likes of you. A portion of the radar is shaded blue if that information is available to that portion by default.

For eg. in 2005 what you liked (likes) is known only to you. But, by 2010 entire internet can know what you liked.

Also, the data is based on Matt’s observations. More…)

I liked this chart and challenged myself to build the same in excel. Then as I was exploring the data (hidden inside the source code of his visualization), I had a better idea. “Why not make a panel chart“.

So I made this,

Evolution of Privacy Policies on Facebook

Evolution of Privacy Policies on Facebook - an Excel Panel Chart

[click here for a larger version]

How to read this chart?

Privacy of your name in Facebook - 2005 to 2010Each panel depicts how privacy policies have changed for one area of privacy since 2005 to 2010. So, for eg. if you are looking at the “Name” panel,

  • Your Name was visible only to 1000 people in 2005 but in 2010, Entire internet (1.8 Billion) can see your name on Facebook.
  • The dull gray color portion shows entire Internet population (it grew from 1B in 2005 to 1.8B in 2010).
  • Red color portion shows how much of internet population can get your data from Facebook.
  • The y-axis is log 10 scale, meaning each increment in y-axis value is actually 10 times more than previous value.
  • The 3 lines indicate your friends, network and entire face book users respectively. Facebook users is shown on top in black color.

How is this chart made?

  1. After downloading the source code of original visualization by Matt, I just copied the data points from code to excel.
  2. Then I cleaned and transposed the data so that area charts can be made.
  3. The chart panels are combo-charts with both areas (red and gray portions) and lines (facebook, network, friend counts).
  4. Once made the first chart, I just duplicated it 8 more times and changed source points. (press CTRL+D to duplicate).
  5. A little bit of alignment and formatting to make it look clean and simple. [chart alignment tip].

Known issues in this chart:

  1. The horizontal axis (dates) are not equally spaced. The measurement times and accuracy are unknown.
  2. I am not 100% sure if areas are a good way to depict such data. But they seem ok to me.

Download the Excel File:

Click here to download the excel file [Excel 2007 version here] with facebook privacy policies excel panel chart. Play with it a bit to understand how it works.

How would you improve or visualize such data?

I used time as the axis and privacy areas as panels since the message is “how privacy policies have changed since 2005”. But I am sure you would love to explore this data in a different way. Go ahead and get the download file and make your own charts. Then share them using comments.

Also, suggest alterations or your impressions on this chart. Discuss.

Other Visualizations Worth a look:

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23 Responses to “Learn Top 10 Excel Features”

  1. Dwi Budi H says:

    What it looks like if excel without formula?? 🙂

    • philip says:

      It would be not excel it would just be fancy tables in which you could just use power point. (Chandoo) would Access be an alternative?

  2. Roy says:

    Awesome piece of work!!!

  3. Rich says:

    Great article.

    Chandoo - my biggest interest in the article was the awesome word-graphic at the top - where did you go to get it done into a shape?

  4. koushik says:

    Awesome Chandoo.. You need always needs coffee to start up with. BTW , how did u created the Heart Shaped picture filled with High Repetitive text in it .. Please put it on your Next blog ...

  5. Bob Watson says:

    Chandoo, good article. I’ve added a link to it from Connexion – our collection of the most useful and interesting spreadsheet-related articles from the web. See http://www.i-nth.com/resources/connexion

  6. ca.nkv says:

    Hi,

    Just one small question. Where the hell have been I in the past for not discovering this website sooner?

    I've lost a job interview recently where even though I had the subject knowledge, I was not upto their mark in Excel.

    Thank you for all the free tips, guidance and for creating this forum environment.

    [PS: I've just been through the site for the 1st time, and have signed up for the newsletter. You can expect pretty stupid questions from me soon]

  7. William Luke says:

    Hy Chandoo, you always inspire me with to explore something new in excel. This data structure table is only for excel 2007 or compatible to 2010. I recently installed latest excel version 2013 in my System and experience problems regarding operating according to previous one. I'm waiting your article relates to that excel version.

    Thanks

  8. Ankit Bansal says:

    Awesome article Mr. Chandoo and that is a awesome heart shaped pic you created. Great tips as well.

  9. [...] Learn Top 10 Excel Features | Chandoo.org – Learn Microsoft Excel Online. [...]

  10. Arvi says:

    Chandoo is awesome..

  11. Kevin Ko (student major in computer and tech.) says:

    Thanks, i got better, And i always get 90.50 in my grade card but now i get 96.50 i improved because of the tutorials you gave, Thank You Very Much Chandoo Guy.

  12. kiran says:

    Hi chandoo, i am intersted in seeing the video or step by step done procedure of analysing the comments and presenting in the data percentage steps. I think this one would be first step in finding out how generally happens data calculation. Thank you.

    As well i would like to know how to get that black shape art of your face which i see in chandoo. I am interested in making it for me.

  13. l3g4to says:

    Nice to see the features considered by Excel users to be most useful. It might be a good idea to also analyze StackOverflow Excel questions to see what keywords appear most often.

    Here are my top 10 Excel Features (for advanced users):
    http://www.analystcave.com/excel-10-top-excel-features/

  14. Nami says:

    Thanks a ton for this it totally helped with my homework ????

  15. pradip says:

    Very good effort

  16. Barb says:

    Thank you for this. Lots of learning in the links you've provided for this septuagenarian.

  17. Arun says:

    Pls send me new post

  18. Abhay says:

    Dude, your humor ? ?
    Loved your work.

  19. Sanjeev Khakre says:

    Hello Sir,

    I am Sanjeev Khakre and i from Indore City, India , I am your big follower and i have watch your videos and learnt a lots of excel trick or function and many more . thanks so much for all of your excellent support.

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    Thanks
    Sanjeev

  20. Your work is excellent but pls willing to know more details about the features of microsoft excel

  21. philip says:

    Chandoo Would Access be a better alternative than VB?

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