When I saw the Olympic medals won by each country by year infographic on nytimes my jaw almost dropped, go ahead see it and come back, I am sure you will love it too.
It is one of the coolest visualizations I have seen in the recent past and I see infographics all the time, its my passion.
So, I wanted to see if this infographic can be done in Excel, not pixel to pixel, but something close enough to pamper my ego. I was able to create something that looked like this:

Download the Total Olympic medals won by each country since 1896 excel sheet and play with it.
If you want to know how this is done, read on 🙂
1. My first challenge is to get the Olympic medal data per country
Thankfully, Olympics site has the medal counts by country data for each of the 25 editions of the summer games, [click here for 1896] I have copy-pasted the data to my sheet.
2. Next challenge is to find average latitude, longitude for all countries in the world
Thankfully CIA World fact book has the exact data for each country in a table, another ctrl+c, ctrl+v and I have the data in my sheet. [slightly refined data can be found on maxmind as well]
3. Now, the data is not clean
Unfortunately the data copied from Olympics site and CIA fact book doesn’t match as country names were different (USA, United States, United States of America for eg.), country names kept changing (do you know that Australia was called as Australasia sometime back.. :D). So I had to do quite some clean up (mainly using vlookup, filtering unique items etc.)
Finally, I had the data in a tabular format, country names, latitude, longitude, total medals won in rows, Olympic years in columns (1896 to 2004, except 1916, 1940 and 1944 when the games were canceled)
I had to convert latitude and longitude to y and x co-ordinates respectively so that I can plot them on 2 dimensions. I used this logic to do it:
x=(180+longitude)*(map-width/360)
y=(90-latitude)*(map-height/180)
4. Add a scroll bar form control and use it to select the year from 25 Olympic years
This was the easy step. I selected Menu > View > Toolbars > Forms to show the forms toolbar and then inserted a scroll bar control to my sheet. Then I associated it with a cell my sheet and limited the values to change between 1 and 25 (each increment for one of the 25 Olympic years)
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Now, I have associated this scroll bar cell to fetch one Olympic years worth of data.
5. Create a bubble chart with the medal data
Now that I have the data in the format of x, y co-ordinates, medal count for each country for the selected year, I have created a bubble chart with this information, showing bubbles at each pair of (x,y) in the list.
6. Finally, show an outline map of the world in the background

The last step was easy, I searched for an outline map of the world and used it as my chart background, even though this is not part of the original NY Times infographic, it helps me in ensuring that the bubbles are indeed shown in the right places.
Of course there are some differences between my infographic of Olympic medal count and that of NY Times’, mainly,
- The bubbles overlap, but there is nothing I can do about it without writing additional logic. But as Nathan points out, non-overlapping bubbles may be slightly inaccurate.
- The other is, color of bubbles doesn’t change based on the continent it belongs to. Well, this can be done by editing the bubble colors manually, so I gave up.
- Finally, very few countries are omitted in this, mainly due to geopolitical changes, like Germanies getting united, Koreas getting separated, more countries becoming China :D, I did clean up 99% of the data, but there is always a troublesome country you never heard of.
Make sure you download and play with total Olympic medals won by each country since 1896 excel sheet
What do you think of this?
Also see: The art of excel charting – making ubercool dashboards
Junk the default charts, use this art grade templates instead
Did you fire a bullet graph today?














17 Responses to “Custom Number Formats – Colors”
You are right, Chandoo. I was playing with the colour numbers last week and some of them don't appear different from each other. Others are totally different from yours.
@Duncan
Each version of Excel, post 2003, renders colors slightly differently
Different language versions may also have different default color palettes
Hello in french
excel 2010
colo1 = couleur1 = black
[couleur1]; [couleur2]; etc..
@Hui, thank you very much again for this great post.
However - under Excel 2007, Hungarian version your solution does not work with color names. I've tried both English and Hungarian names, but drops an error message "not valid formats"
Do you have any idea how to solve this issue?
thanks in advance
@Andras
Without a Hungarian version of Excel 2003 I don't think I can assist
Have you tried using the colour numbers? I couldn't get the names to work (despite using an english version of excel). but it did work with the numbers though. I left out the "u" and was easily able to produce burgundy using [color9]
Here a possible solution: find an English version of Excel, write there the formats using English names, then open the file in the Hungarian version and see the translation.
In Excel 2007 I can't get the colour names to work e.g Sea Green but the numbers do e.g color3 - colour3 does not work so I must bow to the country that has stolen my language (ha ha!)
Hey chandoo, nice Tip!
Wouldn't be easier just apply some conditional formatting for negative numbers and another for positive numbers? Or there's some cases that you can't do that?
Unfortunately the TEXT function doesn't color the cell as number formatting does.
Hi Hui,
Great post Sir, love the new way of formatting with color numbers.
I am using 2007, and it leads me to the last color number 56.
Thanks Hui.
[…] explains how to set up custom number formats with a wide array of […]
Thanks Hui - works a treat!
Thank you, very helpful.
Trying to figure out if it is possible to apply color only to a part of the cell?
E.g. I have a value formatted as Accounting with a currency symbol.
Those I find somewhat distracting though necessary. If I could make them less obtrusive by coloring them gray while the number would stay black, that would be great. Tried tinkering with the format string, but didn't get the desired result. Single color for complete cell value works, but coloring just part of it could not be achieved. Maybe somebody managed that?
Exactly what I was looking for - thank you!
colour in the Australian doesn't work - we have to go American and no problem.
I always thought is was 56 colours notice you have 57. Cool.
thanks
Analir Pisani
Customised Microsoft Office Training Specialist
Sydney - Australia
http://www.azsolutions.com.au
Thank You!