Check out the sample mobile analytics dashboard by Percent Mobile. It is like google analytics, but for mobile device based traffic. I liked the way they presented the information of website traffic that is coming from mobile devices.
What is WOW about it?
The top portion of the dashboard shows quick summary. This is one of the key principles of any good dashboard. Displaying summary at the top and providing detail at bottom. This creates a logical flow and viewer can decide for herself which details to seek.
The bar charts below are executed well. Often we are tempted to use colors and rich formatting, but when you use simple colors, then naturally the attention shifts from formatting to information. I like the way the charts look subtle but still provide good information, thanks to labels.
What can be improved in this chart?
The mobile ecosystem area of the dashboard looks good but it is difficult to spot any trends. Few things I can think of to improve this are,
- Reduce the number of phones displayed here to say Top 5
- Try something else like a tag cloud, but with images. It adds novelty and drives attention to most important devices.
- Restructure information by dimensions like touch-screen devices, gaming devices, good old mobile phones so that viewer will know what type of devices are visiting the site more.
What is your opinion on this dashboard?
Cool or awful? How would you improve it?
More on dashboards: KPI Dashboards using Excel (6 part tutorial and downloads), Excel Dashboards theory, principles and tutorials
[Hat tip to Digital Inspiration for percent mobile]
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