Not so wild lookups

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In case, this is the first time you are hearing about Excel formula wildcards, check out the Using wildcards in Excel VLOOKUP formula tutorial.

So you know about wild cards like * ?, now how would you tell VLOOKUP to ignore them?

Say, you are genuinely interested in looking the value “* Payroll” in a lookup table. What then?

This is exactly the problem faced by Peter in our forum post VLOOKUP and cells with “*” NOT to be interpreted as wildcard

How to deal with wildcard problem?

Of course, you can use one of the three approaches,

  1. Use formulas that ignore wildcards, like FIND() or = operator
  2. Replace wildcards with some other symbol (for ex: | or @) and do the lookups
  3. Or, just use ~ to tell Excel to ignore the wildcards

How to tell VLOOKUP to ignore the wildcards – Video

In this short video, learn how to use the ~ character to nullify the wildcard effect.

You may also watch this video on our YouTube channel.

Download the example workbook

Click here to download the example workbook for this video. Play with the data and formulas to learn more.

Other creative ways to lookup

Here at Chandoo.org, I am always on the lookup for crazy, fun & creative lookup problems. Check out these examples to one up your lookup quotient.

What is your wildest lookup challenge?

Ever had a wild time with lookups? Late nights with naughty data, nasty lookups and ninth cup of coffee? Please share your crazy lookup experiences, tips and stories in the comments section.

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12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”

  1. Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.

    I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.

    Keep up the good work, aviatormonkey

  2. Andy Pope says:

    Hi Chandoo,

    You might find this coded solution I posted on a forum interesting.

    http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html

  3. [...] under certain circumstances.  One of the tips involved arranging search keywords in excel using Array Forumlas.  Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]

  4. Chandoo says:

    @Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.

    @Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...

  5. bob says:

    Realy great article

    "You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."

    How would you go about doing this? I think it would need some VB

  6. Thiago says:

    Hi,
    I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.

    Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.

    Any hint?

  7. Hui... says:

    @Thiago
    You have to enter the formula as an Array Formula
    Enter the Formula and press Ctrl+Shift+Enter
    Not just Enter

  8. Gary says:

    is there a limit to the number of lines it can analyse.
    Ie i am trying to get this to work on a list of sentances 1500 long. 

    • Hui... says:

      @Gary
      In Excel 2010/2013 Excel is only limited by available memory,
      So just give it a go
      As always try on a copy of the file first if you have any doubts

  9. Sumit says:

    Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")

  10. Ray says:

    Apologies if I missed, but what is the Array Formula to:

    1. Analyze a list of URL's or a list of word phrases to understand frequency;
    2. List in a nearby column from most used words to least used words;
    3. Next to the list of words the count of occurrences.

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