“How Trump happened” in Excel [visualizations]

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During last week, an alert reader of our blog, Jørgen emailed me a link to “How Trump happened“.  It is an interactive visualization by Wall Street Journal. Jørgen asked me if we could replicate the visualization in Excel. My response: “Making a new chart in Excel? Hell yeah!”

First let’s take a look at the WSJ visualization:

You may go to WSJ’s How Trump happened page or see a quick video below. Make sure you are seeing the WSJ link on a computer or tablet. On mobiles it changes to a bar chart.

If you have trouble watching the video, click here.

As you can see, the visualization starts with one hundred voters in each group and shows how they are divided by various issues. It is a very interesting piece of story telling. That said, I am not a fan of it for below reasons:

  • Misleading: The visualization suggests that some of the voters who said “YES” for one issue are saying “NO” to another. For example, 40% Trump voters have >$75,000 income. But when you go next issue (Do you have college degree?), you see 2 % voters moving to NO group. This suggests that out of 40% who have >$75k income, only 2% do not have college degree. But this is not true. The groups having $75k income and college degree may be completely different (or 100% overlapped).
  • Time consuming: We need too much time to digest 10 issues at hand. What more, We are unable to compare issues vs. candidates because of we can’t see everything in one go.
  • Poorly named: Last but not least, the visualization is wrongly titled. It doesn’t really explain how Trump happened? It never mentions what motivated the voters to side with Trump, whether Trump’s own campaign promises / manifesto align with the issues these voters worry about. For most of the issues, there are no significant differences between 3 groups of candidates. So how a voter decided to go with Trump is never explained.

Okay, so how do we create this in Excel?

We can’t. At least, I can’t make a 100% replica of the WSJ chart in Excel. So I went with next closest approximation. Here is the basic approach:

  • We create a bubble chart with 3 bubbles – top, bottom and move.
    • Top bubble shows how many people answered YES for a particular issue
    • Bottom bubble shows how many answered NO
    • Move bubble shows people moving from one group to another as we switch between issues.
  • We fill the bubbles with people shapes and tile them.
  • Whenever we switch to a new issue,
    • We calculate the new top & bottom bubble sizes
    • We figure out the move bubble size and movement direction (ie top to bottom or bottom to top?)
    • In case of top to bottom movement,
      • Use VBA to gradually reduce the top bubble while increasing the move bubble
      • Change the move bubble’s y value from top to bottom
      • Increase the bottom bubble size while reducing the move bubble size gradually
    • Do the opposite in case of bottom to top movement.
  • Use a slicer to capture issue selection and trigger animation VBA.

Here is a quick demo of this approach:

Watch this quick video. Click here if you can’t see it.

An alternative visualization – Trump Tower chart

Let me confess a thing. I don’t like the bubble chart approach. It feels clumsy and complex. So I wanted to try something different. How about using two ranges of cells and simply filling them up based on how many people said YES and NO. When we switch to a different issue, we simply move the filled cells from one range to another.

I call this approach, the trump tower chart. 

First, take a look at it:

how-trump-happened-xl-v2

How is the Trump Tower constructed?

Oh, simple. We just go to the bank, take a $ 100 mn loan, go to city council and convince them to allocate acres of land, construct a big, luxurious building, sell the condos for insane prices and bag the profit.

I am kidding. Don’t rush to the bank. We can use Excel to make the chart. Here is the approach in a nut shell.

  • Create two ranges of cells: top & bottom each with 100 cells
  • Using conditional formatting, fill up the top range with number of people saying YES and bottom range with number of people saying NO.
  • When user switches to a new issue, using VBA:
    • Calculate the new Top & Bottom sizes
    • Calculate the direction of movement
    • If voters are going from top to bottom, for each voter moving:
      • Reduce the top range size by 1
      • Create moving illusion by filling up blank space between ranges
      • Increase bottom range size by 1
    • Do the opposite if we are going from bottom to top
  • Set up a scroll bar to enable issue selection. Link the scrollbar to Animate VBA macro

Isn’t there a better way to visualize this data?

Let’s be honest. The original WSJ chart and both our interactive + animated replicas are not the ideal way to understand this data. These are complex – both to create and read. As we always say, simplicity trumps. Or as Trump says, “Let’s make charting great again”. So let me present a chart that is amazingly clear and very easy to make.

A bar chart will do:

As you can guess, a simple bar chart is enough to understand this data. Should you wish to highlight polarizing issues, you can use conditional formatting to highlight them. See below image:

how-trump-happened-bar-chart

Download “How Trump happened” Excel workbook:

Click here to download the how trump happened workbook. It contains all three visualizations. Please enable macros to enjoy them. Examine the code.

So which one is your favorite?

While I had a lot of fun building the bubble chart & Trump tower versions, I think the bar chart is most useful version.

What about you? Which chart do you like most? How would you visualize this data? Please share your thoughts and suggestions in the comments area.

Build your charting muscle…

Visual story telling is a very compelling medium. Learn how to build awesome charts using Excel. Check out below tutorials and examples:

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39 Responses to “11 very useful excel keyboard shortcuts you may not know”

  1. Judy Fearn says:

    You asked about a favorite keyboard shortcut: I often right click the navigation arrows at the bottom of an Excel workbook to get a list of the worksheets. I can click the one I want without having to scroll left or right.

  2. Sam Krysiak says:

    I regularly use the networkdays(x,y,z) function to show the number of working days between two given dates. To exclude public holidays I reference a list of dates ("z" in the above reference) which I periodically update to reflect upcoming non-working days. To keep the sheet looking tidy for other users, I like to hide this column when I'm done, and then unhide it when I update the sheet.

    With 40 separate workbooks to edit, these shortcuts make it a breeze...

    ? Hide selected column: CTRL+0 [zero]
    ? Unhide hidden column(s) within selection: CTRL+SHIFT+) [closed parenthesis]

    If an "Autofit Selection" keyboard shortcut (not just a key sequence) existed, I'd be as happy as a clam!

  3. [...] 11 very useful excel keyboard shortcuts you may not know [...]

  4. [...] an Excel Conditional Formatting Rock Star 11 very useful excel keyboard shortcuts 73 Free Designer Quality Excel Chart Templates Tracking mutual fund / Stock portfolios using Excel [...]

  5. 1xoid1 says:

    Hello Chandoo, thanks for sharing this information. With some of the shortcuts I seem to have difficulties as they do not seem to work on the German keyboard.

    Can you maybe verify that those combos are only working with the keyboard setup you are using? What would be a good source to lookup combinations for other layouts?

    Regards, 1xoid1

  6. Chandoo says:

    @1xoid1 ... Thanks for visiting PHD and taking timeout to ask your question. Unfortunately all my German can be summarized to one phrase: "guten tag".

    I wont be able to help you, but I can request other readers to respond. So if you know German or use German keyboard and can answer 1xoid1's question, then you get a free donut.

    Guten Tag 🙂

  7. Martin Williamson says:

    To Sam Krysiak.
    Shortcut to Autofit Selection (assuming you mean autofit columns). If you right click toolbar, click customise. From Commands tab/Categories select Built-in Menus.

    In Categories window scroll down and select Columns and drag drop it onto toolbar. Then click the new toolbar Columns button and drag drop Autofit button onto your toolbar (note Autofit for Columns will no longer appear in your menus, only on toolbar).

    Remove Columns button from toolbar (if you want to keep clutter down) drag and drop it off of your toolbar.

    Close Customise box.

    Now to Autofit columns just press "Alt" then "A".

  8. Martin Williamson says:

    Comment 8 correction - 2nd paragraph should read
    "In Commands window...

  9. Robert says:

    @1xoid1:

    Read the following text as follows: The key ,[;] is the one right to the M on the German keyboard. Here are the differences you have to know when using a German keyboard:

    2. Press strg .[:] for inserting the current date (and strg shift .[:] for inserting current time)

    3. Press strg ,[;] to copy values from cell above

    8. Press strg shift –[_] to apply an outline border

    10. Press strg-shift S to activate the font drop down (Schriftgroesse)

    11. Press strg-shift G to activate the font size (Groesse)

    Number 10 and 11 do not work with Excel 2007 anymore, but strg-shift-P shows the font tab of the cell format dialogue in Excel 2007.

    All other shortcuts should work on a German keyboard exactly as Chandoo described them.

    More information needed? Download a complete list with all shortcuts for Microsoft Excel in German (for free):

    http://www.freeware-download.com/downloaddetails/5655.html

    @Chandoo: please do not send a donut, unless you are able to attach one to an email. Otherwise the donut might be able to walk by itself, when it arrives here in Germany...

  10. Robert says:

    I forgot to mention:

    For all readers using an English keyboard: Chip Pearson offers a comprehensive list of Excel shortcuts on the English keyboard:

    http://www.cpearson.com/excel/ShortCuts.aspx

  11. [...] your own keyboard shortcuts in Excel 2007, knowing a few keyboard shortcuts in excel is a huge help. Lyte Byte describes a nifty way to create your own key board shortcuts in [...]

  12. [...] Select a bunch of cells and click on the Sigma symbol on the standard tool bar. Alternatively you can use Alt+= keyboard shortcut. [...]

  13. Prashant R.Moholkar says:

    I do some data entries column A,column B ,Column C , A and B have 10 to 12 digit codes , C has the names ; Kindly suggest me a format or formula for excel to avoid duplication of entries in all the the three columns.

    Regards,
    Prashant

  14. Chandoo says:

    @Prashant... You can use conditional formatting to highlight duplicate entries in the three columns. That way whenever you type a dupe value in a cell the formatting would highlight the values so that you can avoid the error.

    check this post for more on using this way to handling duplicates: http://chandoo.org/wp/2008/03/13/want-to-be-an-excel-conditional-formatting-rock-star-read-this/

    If you are looking for a way to remove duplicates from an existing range, you can try one of the various techniques we have described here. Try these tips:

    http://chandoo.org/wp/2008/11/06/unique-duplicate-missing-items-excel-help/
    http://chandoo.org/wp/2008/08/01/15-fun-things-with-excel/

  15. [...] good alternative (although manual) is to use keyboard shortcuts CTRL + ; or CTRL + : to insert current date and time in the active cell. Since this places the [...]

  16. GesyimmeliA says:

    Your site doesn't correctly work in safari browser

    • Chandoo says:

      Hi GesyimmeliA: Can you tell me which version of Safari on which OS has this problem. I use Macbook at home and loaded the site quite often in Safari and never seen any layout or content issues. Are you facing any script issues while posting comments or somethings like that ?

  17. Daniel Shi says:

    Hey Chandoo. Great site. Learning lots.

    My favorite Excel shortcut has got to be Alt+Down when over an autofilter drop down. Learning that changed my life. That was one of the last things I needed to use a mouse for. Changed my life.

  18. [...] are a big advocate of keyboard shortcuts. I think learning a handful of keyboard shortcuts can improve your productivity tremendously, [...]

  19. Barbara says:

    My favourit keyboard shortcut is control and 1 (use the 1 above the letters on the keyboard, not the number pad) for format cells.

  20. DJ says:

    Favourite shortcut: alt + shift + right/left arrow for grouping/ungrouping!

  21. [...] Select a bunch of cells and click on the Sigma symbol on the standard tool bar. Alternatively you can use Alt+= keyboard shortcut. [...]

  22. [...] clicking on these: excel keyboard shortcuts, excel mouse tips & tricks, excel productivity tips part 1 & part [...]

  23. M Meraz says:

    Martin Williamson thanks for the autofit tip! You rock.

  24. Ayan says:

    In order to generate charts/bar graph with a single key:

    1. Select the data
    2. Press F11
    3. Magic.... 🙂

  25. DiverseIT says:

    F3 = Paste a Name or the entire list of Names
    Crtl + F3 = Name Manager
    Crtl + : = Inserts current time.
    F12 = Save As

  26. DiverseIT says:

    Mistake!
    Crtl + Shift + : = Inserts current time.

  27. JAY SHANKAR says:

    SIR U R THE BEST PERSON WHO SHARES A WONDERFULL AND IMPORTANT TIPS IN EXCEL. THANKS AND KEEP ROCKING.

  28. Amit says:

    How do i hide / unhide a work sheet using the keyboard.

  29. PARBATI says:

    input in one cell 1a23bc output in two cell one of 123 and other one is abc how to possible, please help me.

  30. Woj says:

    Hey cool shortcuts but excel have more shortcuts then you listet.

    i find a big database of supportet shortcuts for Excel 2007 here
    http://www.veodin.com/excel-2007-shortcuts/

  31. jayjaymartin says:

    Great article with some very useful follow-up comments and tips.

    One simple question … how do you vertically align the drop-down filter button in a cell with a larger than normal height?

    It’s easy enough to do so with a cell’s contents but the drop-down filter button stubbornly remains at the bottom and I need it at the top!

    I’ve looked everywhere and haven’t located an explanation to what I am sure is considered an Excel basic.

    Cheers

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