Lets say you are responsible for sales of 100s of products (which belong to handful of categories). You are looking at sales of each product in last month & this month. And you want to understand whether sales are improving or declining by category. How would you do it?
Turns out, this is not a difficult problem. In fact, this question is asked every day & answered using Advances vs. Declines chart.
You may have seen this chart in financial newspapers or websites. Shown below, Advances vs. Declines chart tells us how many items have advanced & how many have declined.

When should you use Advances vs. Declines chart?
As you can see, advances vs. declines chart does not give low level details about actual movement of values. Instead, it gives you a sense of what is going on. Use it in below situations:
- To get a feel of how values have changed over time.
- When you are dealing with data that constantly changes (sales, number of customers, defects etc.)
Create Advances vs. Declines chart in Excel
You can easily create this chart in Excel from raw data. Just follow below tutorial.
Step 1: Get the data & arrange it
You need at least 4 columns of data – item, category, previous value, current value
Once we have these, calculate % change in 5th column. Arrange data like below:

Step 2: Calculate Category-wise summaries
First list all unique categories in a column. Then using COUNTIFS formula, calculate the number of products declining & advancing.
The formula to count number of products going down by more than 10% is,
=COUNTIFS(Sales[category], Category name, Sales[% change], “<10%”)
[Related: Introduction to Excel SUMIFS / COUNTIFS Formulas]

Step 3: Calculate % break-ups for the chart
Once all the numbers are calculated, you can easily calculate the % split.

NOTE: Make sure you negate the % values for declines. This will ensure that our chart shows stacked bars on both sides of axis.
Step 4: Create a stacked bar chart from this data
Once all the numbers are in place, just select them and create a stacked bar chart. Your output should look like below:

Step 5: Adjust chart series order if needed
You may notice that, our stacked chart bars are not in correct order. Excel would have plotted <10% and >10% series before <0% and >0% series. To fix this:
- Right click on the chart
- Go to Select Data
- Now, select the series area
- Using up / down buttons adjust the order of series
- Done!
See this demo to understand:

Step 6: Adjust the colors & format the chart
Unleash your creativity and format the chart as you see fit. Make sure you add legend (otherwise the chart becomes very difficult to read).

And you are done!
Download Advances vs. Declines chart template
Click here to download the chart template. Examine the formulas & chart settings to understand this better.
Do you use Advances vs. Declines chart?
I use variations of this chart often in my dashboards & reports. These charts are very concise and present a lot of information about distribution of changes.
What about you? Do you use advances vs. declines charts? How do you create them? Share your experiences & techniques using comments.
Looking to advance your charting knowledge?
If you want to one up your Excel awesomeness quotient & create kick-ass charts, then you are at the right place. Check out below tutorials & see how deep the rabbit hole goes:
- Visualizing tax changes over time using Excel
- Index Charts – to understand change over time
- Use Box plots to understand distribution of values
- Visualize monthly changes using Pivot Tables + Conditional formatting
Recommended: If all these sound exciting, you will incredibly benefit from our Excel School program, where we teach advanced charting & data analysis skills. Click here to know more & join us.

















25 Responses to “Display Alerts in Dashboards to Grab User Attention [Quick Tip]”
I prefer the red,grey,light grey,black icon set. I've also used in-cell pie charts from Fabrice's Sparklines for Excel as an alert which could also provide another piece of information.
I prefer the red,grey,light grey,black icon set. I've also used in-cell pie charts from Fabrice's Sparklines for Excel as an alert which can also provide another piece of information.
For Excel 2007, your formula should do the same as the Excel 2003 version, so that non-alert rows are blank - if they are 0, the unnecessary green icon will show
Hi Chandoo,
Nice Post !! just to add something for EXL 2003, we can also 4 Ifs and link to the alert data
For Ex: If we have alert data in Cell A2 and want to split in 4 orders namely <25%, 25-50%, 50-75% and 75%< then we can following formula and put fonts as you have suggested :
=IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))
And then using Conditional Formating we can dashboard reflected on different COLOURS as per their respective alert.
Best Regards
Rohit1409
Hi Chandoo,
Nice Post !!! just to add something for EXL 2003, we can also 4 Ifs and link to the alert data
For Ex: If we have alert data in Cell A2 and want to split in 4 orders namely <25%, 25-50%, 50-75% and 75%< then we can following formula and put fonts as you have suggested :
=IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))
And then using Conditional Formating we can dashboard reflected on different COLOURS as per their respective alert.
Best Regards
Rohit1409
The Complete formula [Don't Know how it got cut ]
=IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))
PS : Use in single line [I have split it to avoid cuts 😉 ]
Hi Chandoo..
why it is not displaying the complete formula..
anyways here is the balance
"=IF(A2<0.25,CHAR(153), IF(A2<=0.5,CHAR(155), IF(A2=0.76,CHAR(152)))))"
@Rohit... your formulas are fine. Just that the width of comment area is fixed and hence my website is cropping it at 640pixels. I just edited your formula and added few white spaces so that it wraps nicely.
Very good idea btw.. kudos!
Hi,
Maybe just go for 'bold' ; 'underline' or 'italic' to draw the users attention? Those methods (if those can be called methods) are used cross media type (books, journals, blogs, billboards, ...) to guide the readers eye to valuable information.
Just a basic thought
@Tom.. good idea..
[...] has a very nice writeup on how to add such alerts to dashboard sheets. Possibly related posts: (automatically generated)Divide your data set into workbooksHow to enforce [...]
Hi Chandoo,
You certainly grabbed my attention! although I wasn't sure what my brother (Suresh) and cousin (Shyam) were doing right, and I was doing wrong? 😉
I love your blog btw - Many thanks for all your hard work in unravelling the secrets and mysteries of Excel!
Best regards
Ramesh
I thought I saw an advertisment for a book about learning excel called excel himalaya or something. It cost about 35.00 us money but seemed to have the things I need to have my admin assistant to start to use. I was hoping to start with this book and then send her to school if she shows some interest and aptitude. Any help on this would be appreciated. Thanks
Great web site and information!!!!
@Jeff... checkout http://chandoo.org/wp/2010/08/25/excel-everest-review/
thanks, your website is awesome!
[...] Alerts to highlight focus areas [...]
[...] There are lots of numbers in this dashboard. I would suggest adding few more visualizations like showing indicators or applying conditional formatting or replacing a table with a chart. This would reduce the [...]
[...] is the same technique as alert icons in dashboard. Just that I also showed green [...]
[...] is the same technique as alert icons in dashboard. Just that I also showed green [...]
Hi Chandoo
Firstly thanks for all the cool tips on how to use Excel better.
I am new to the site and have a question which you may be able to assist with but dont know if these comment boxes are the best way of asking ?
I am looking at assets and trying to calculate the depreciation total by taking a year (say 2010) adding the expected life of the asset (say 10 years) then comparing that to a future date (say 2015) using an IF statement. The calculation in normal is - IF((year in col B (2010) plus 10years)>year 2015, add a years depreciation, otherwise leave blank). The converted date value does not appear able to add 10 years in order to compare it to 2015. Am I missing something ?
I use the “IF” Statement in conjunction with Conditional Formatting in MS Excel to give verbiage to alert one of a required action, dependant on a review date. This makes a visual stimulus, plus it clues one as to what the conditional format is trying to warn you about and what follow-up actions are required.
Wow, I'm really impressed with dashboards. I had no idea this stuff was even possible with excel. I'd like to offer an interactive dashboard to my customers, showing analytics of their data. I have a .pdf file with the datapoints. I'd like them to enter the data on my website, and be able to see their data. Is something like that possible.
Hi Chandoo,
I've recently purchased the package for both templates.
In the portfolio dashboard,under the calculations worksheet, I'm attempting to change the date range in the gantt chart to show only the range of the project that starts in late 2013. How do I do this?
Thanks
Adam
[...] is the same technique as alert icons in dashboard. Just that I also showed green [...]
Hi Chandoo,
I'm new at Excel Dashboard and found your blog really useful and helpful! It's very nice of you that you dedicate your time to do this.
Could you please explain how can I use Alerts based on dates on a Dashboar?
For example, if a target date is coming closer to the actual date, the alert is yellow or red.
I'd really appreciate some help!
Thank you
Where can I download the file Excel of Averall Statistics ???
Thanks a lot.