Welcome back. In final part of Making a Customer Service Dashboard using Excel let us learn how to add macros & VBA code that makes our dashboard interactive.
Designing Customer Service Dashboard
Data and Calculations for the Dashboard
Creating the dashboard in Excel
Adding Macros & Final touches
As you can see, there are 2 important macros in this dashboard.

#1: Capturing selected item details
Whenever user clicks on an item in the detail area to compare, there is a small macro running behind that tells us what item is selected so that we can trigger our calculations and conditional formats. How does it work?
Simpler than we think!
We use a macro called as Worksheet_SelectionChange.
Related: Introduction Excel VBA
Understanding Event Macros
There is a special type of macros in Excel called as Event macros (or simple events). For example, if you want to do something whenever user selects cell D14, you can use an event macro. Excel offers various events so that we can initiate certain actions when user selects a cell, clicks on a hyperlink, activates a worksheet, updates a pivot table or finishes some calculation etc.
In our case, we wanted to change the comparison options based on what is selected by user. So we use an event called as Worksheet_SelectionChange
When you add a selection change macro to any worksheet, excel runs whenever you select a cell in that worksheet. Lets look a simple worksheet selection change macro to understand this:

The code for above event:
Private Sub Worksheet_SelectionChange(ByVal Target As Range)
[valSelection] = "You have selected " & Target.Address
End Sub
The range valSelection is linked to text box that you saw in demo.
Event macro in our Customer Service Dashboard
In our dashboard, we have one additional challenge. We need to run our event macro only if one of the two lists (rndSel1 & rngSel2).
This is where we use an additional feature of VBA, Application.intersect() formula. This checks whether given two ranges overlap and if so, returns the region in overlap.
Lets look at our event macro:
Private Sub Worksheet_SelectionChange(ByVal Target As Range)
'This macro is triggered whenever any cell is selected in the Dashboard worksheet
'Step #1: If user clicks on a blank cell then do nothing
If ActiveCell.Value = "" Then Exit Sub
'Step#2: See if the selected cell is in left column
If Not (Application.Intersect(ActiveCell, Range("rngSel1").Cells) Is Nothing) Then
'If so, then call setOption1 macro
Call setOption1
'Step #3: See if the selectd cell is in right column
ElseIf Not (Application.Intersect(ActiveCell, Range("rngSel2").Cells) Is Nothing) Then
'If so, then call setOption2 macro
Call setOption2
End If
End Sub
If you examine the comments, most of what it does should be obvious.
#2: Showing & Hiding help messages
Adding help feature to complex dashboards makes life simpler for end users. So I always recommend it to my students. But how easy is it to add help?
Well, easier than you think. Just follow below steps:
- Add help messages to your dashboard using drawing shape > bubbles
- Once all the messages are added, just select all of them and group (right click > group)
- Select the group and using name box in Excel, give it a name, in our case the name is boxHelp
- In a new module, Write a macro (lets call it showHideHelp) to display and hide the boxHelp group.
- Now add a small text box with label “Help” on it.
- Assign the macro to this help text. (right click on the group, assign macro)
But what do we put in showHideHelp macro?
Simple, When user clicks on Help text, we will just toggle the visibility of boxHelp group using code like this:
ActiveSheet.Shapes.Range(Array("boxHelp")).Visible = Not ActiveSheet.Shapes.Range(Array("boxHelp")).Visible
The Not portion toggles the visibility, thus when you click on help button the help gets turned on if it is off (and vice-a-versa)
Download Customer Service Dashboard
Download final version of our customer service dashboard using below links:
Excel 2010 version: Click here to download the dashboard workbook
Excel 2007 version: Click here to download the dashboard workbook
Examine the VBA Code to learn better.
Future directions for this dashboard…
I am happy how this turned out so far. That said, we can make a few advancements to it like:
- Using Excel 2010 slicers to make the selection of items in comparison area.
- Adding ability to export dashboard as PDF or PPT
- Adding qualitative comments to dashboard (automated a la tweetboard or manual) so that managers can understand what caused the change.
- Adding customizable time windows. Currently the dashboard shows any 4 week window, but it can become even more powerful by adding custom start and end dates.
Note: Make sure you have gone thru previous 3 parts of this tutorial as well.
Designing Customer Service Dashboard
Data and Calculations for the Dashboard
Creating the dashboard in Excel
How would you approach this dashboard?
If you were to analyze and design a dashboard for customer service department, how would you approach it? What metrics, information would be very important for you? Please share your ideas and thoughts using comments.
Learn more about Dashboards
If you are looking for examples, information & tutorials on Excel dashboards, you are at the best. At Chandoo.org we have elaborate examples, tutorials, training programs & templates on Excel dashboards, to make you awesome. Please go thru below to learn more:
- KPI Dashboards in Excel – 6 part tutorial
- Excel Dashboards – Information, Examples, Templates & Tutorials
- Excel Dynamic Charts – Examples, tutorials & inspiration
- Excel School Dashboards Program – Learn how to create this and other dashboards in Excel














12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.