Check out the sample mobile analytics dashboard by Percent Mobile. It is like google analytics, but for mobile device based traffic. I liked the way they presented the information of website traffic that is coming from mobile devices.

What is WOW about it?
The top portion of the dashboard shows quick summary. This is one of the key principles of any good dashboard. Displaying summary at the top and providing detail at bottom. This creates a logical flow and viewer can decide for herself which details to seek.
The bar charts below are executed well. Often we are tempted to use colors and rich formatting, but when you use simple colors, then naturally the attention shifts from formatting to information. I like the way the charts look subtle but still provide good information, thanks to labels.
What can be improved in this chart?
The mobile ecosystem area of the dashboard looks good but it is difficult to spot any trends. Few things I can think of to improve this are,
- Reduce the number of phones displayed here to say Top 5
- Try something else like a tag cloud, but with images. It adds novelty and drives attention to most important devices.
- Restructure information by dimensions like touch-screen devices, gaming devices, good old mobile phones so that viewer will know what type of devices are visiting the site more.
What is your opinion on this dashboard?
Cool or awful? How would you improve it?
More on dashboards: KPI Dashboards using Excel (6 part tutorial and downloads), Excel Dashboards theory, principles and tutorials
[Hat tip to Digital Inspiration for percent mobile]














15 Responses to “Make a Bubble Chart in Excel [15 second tutorial]”
Noooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo!!
Whyyyyyyyy?
The idea is to tell how to make a bubble chart. I got an e-mail from a reader recently asking how the scatter bubble is made. So I thought a 15 second tutorial would be a good idea to show this.
Did that email go "Dear Chandoo, I know that you scorn bubble charts, but if I don't do one in Excel for my boss then he'll fire my sorry ass, and my children will have to be sold for medical experiments in order for me to be able to afford the upgrade path to Excel 2010"?
If so, fair enough...it's all in the greater good 😉
Chandoo,
I am using excel 2003 and it is not working. The x axis is not the one that I enter in x axis column. Please help! Thanks.
Sorry, after few attempts, I managed to get the right result. I shouldn't select the title (header) of the table and select only the data to produce the right bubble chart.
What's wrong with bubble charts? Is there a better method for displaying scatter plots with lots of overlapping data points? Don't tell me you'd rather jitter!
@Sanwijay: Cool.
@Precious Roy: There is nothing wrong with bubble charts. Infact, it is the only way to show 3 dimensional data (x,y and sizes) without confusing your audience. Jeff is worried that people might misuse the chart. As with any chart, bubbles also have a place and time for using them.
I recommend using bubble charts to show relative performance various products in several regions and similar situations.
Also, human eye is notorious in wrongly estimating the bubble sizes (as we have to measure areas). See http://chandoo.org/wp/2009/07/28/charting-lessons-from-optical-illusions/
We can partially improve bubble charts by adding data labels, but if you have too many bubbles, the labels will clutter the chart and make it look busy.
I can't seem to find a way to plot more than ten bubbles on a chart and need to know how to add more
@KW.. why would such a thing happen. I am sure you can add more bubbles that that. Can you tell us exactly what you are doing...
Example table:
A B C (size)
Me: 25 30 15%
Him: 30 22 11%
Her: 12 30 20%
I am trying to make a bubble chart where the Y axis is A, the X axis is B, and the size of the bubble is C. There should be only 3 bubbles. I keep ending up with six (with the labels being only "Me" and "Her"). My goal is to have three bubbles, one representing each person. Clearly I am doing something wrong. Can you help explain...?
Hi,
I wanted to add data labels to the bubbles. Each bubble represents a different company name. Excel allows me to add the size, legend, x axis values and y axis values. How do I add instead- Company A, B, C, D for the bubbles?
youon you have to choice every data for every company..
ex:create bubble for A company,after that click right> add data label> adjust data labels :format data labels and choose : series name.
i hop u will succeed .
[...] we create a bubble chart with 2 bubbles. 1 for the actual mustache & 1 for target [...]
If we want bubble size to be controlled by one column, but the bubble labels to be controlled by another column, how can this be achieved?
many thanks!!!!