Sales Funnel Charts in Excel – Tutorial

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Sales funnel is a very common business chart. Here is a simple bar chart based trick you can use to generate a good funnel chart to be included in that project report.

Sales Funnel Chart - Excel

Download the Sales Funnel Chart – Excel Template and learn it by playing with it.

1. Get your sales data ready

The first step is to get your sales data ready for a funnel chart.

For this we take a normal phase-wise sales data and add a dummy series to it. The dummy values tell excel how far each of the sales figures should be moved away from y-axis to get the funnel effect.

The dummy values are calculated using a simple formula like =(some_large_number – funnel_size_at_that_phase)/2, In our case, I have used 150,000 for the large number.

We will also add a total column.

Sales Data Table for Funnel Chart

Tell me again, why are we using dummy series?

In order to create the funnel effect, we must move each of the bars in such way that they are all centered vertically. To do this, we take a large number and subtract funnel value from that and divide this by two. How it works ? well, that you can figure out while sipping coffee 😀

2. Create a simple bar chart with the columns Total and Dummy

Once you are done, the bar chart should look like this.

Step 1 - Sales Funnel Chart

3. Now adjust bar overlap and gap width settings to create a funnel effect

Select the bars by clicking on them, and right click and go to format data-series. In the resulting dialog, go to options and adjust “series overlap” and “gap width” settings in such way that series are completely overlapped and gap is ZERO.

Adjust Chart Series Overlap to Get a Funnel Effect

Once you do this, the chart should look like this.

Step 2- Adjust overlap

4. Adjust colors and add labels

Select the dummy series and fill it with white color or make it transparent. Add data labels and you have a sparkling funnel chart ready.

Sales Funnel Chart - Excel

Next time use this in your sales presentation to the boss and see everyone having a discussion.

Download the Sales Funnel Chart – Excel Template and learn it by playing with it.

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11 Responses

  1. Ciao Hui,
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  2. I really enjoyed this (newsletter). I must admit that I rarely read an Excel newsletter (and I subscribe to quite a few) all the way though, but this grabbed my attention and before I realized it, I was engrossed in it. I must also admit that most of this I don’t understand, yet. But, it excites me when I do learn something new in Excel. I can’t wait to see how much of this I can implement into my (constantly-evolving) ‘House Budget’ & ‘Family Medical’ worksheets that I have developed over the past few years! I sure hope to see more of these type of newsletters in the future! Thanks!

  3. Hui, This post is Superb! More over I have always been a fan of Roberto’s work and have learnt a lot from him.

    Here are some of my recent contributions

    1. Customising markers in a chart – http://www.goodly.co.in/customize-markers-in-a-chart/
    2. Charting Hacks to work faster – http://www.goodly.co.in/5-charting-hacks-to-help-you-work-faster/
    3. 7 Date formulas to make life easy – http://www.goodly.co.in/date-formulas-in-excel/
    4. Customised scrollbar using VBA – http://www.goodly.co.in/customized-scroll-bar-in-excel/
    5. Adding Direct Legends – http://www.goodly.co.in/customized-scroll-bar-in-excel/

    Hope everyone enjoys!

  4. I like the Excel Ninja Menus.
    1. Select a cell or range then move till the 4-way cross appears. Right-Click and drag the selection to another place in the worksheet then, like a ninja, a menu full of skills and throwing stars pops up allowing me to do all kinds of awesomeness.
    2. When you click the fill box on a Date and right click and drag it down, a lot of amazing Date options pop up.
    I also brand my Excel to remind myself that I’m awesome. In my personal macro workbook I place the following code.
    Private Sub Workbook_Open()
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  5. My favorite tip goes along with #17. If you try to copy subtotaled data (and in earlier Excel versions filtered data),when you paste it all the data displays instead of just the summarized data.
    To get around this, select your summarized data, click on Find and Select tab and then select Go to Special. Click Visible cells Only and click OK. Now paste and you will see that only the summarized data has been copied.
    You can also go CTRL+G and then click the Special icon at the bottom of the dialog box.

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