google-outdoor-russia

This is cool, apparently Google resorted to this to beat the leading Russian search provider Yandex. I am not sure whether this would be effective though. Its like forcing people to break a habit. This, probably is the most challenging task for marketers all over the world. When customers are used to Yandex or Naver (in case of Korea) or Google (for most of the world) competing brands find it extremely difficult to woo the customers. Any thoughts?

Also read: Best of Indian Outdoor Advertising, Kurkure Snack brand burns a man to prove that they are hot

PS: Google Image via Tech Crunch, Original source CNews

Did you enjoy reading this post? If so, give me some love

Subscribe to Pointy Haired Dilbert - Chandoo.org - RSS FeedSave to Delicious by bookmarking this post Stumble this post  

Consider subscribing to my newsletter every weekday I will send you one email with hot excel tips, technology tidbits or business insights that can make you more productive. Each mail will have unsubscribe link so you can stop receiving the mails at any time you wish.