My date with a mall

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My date with a mall

Indorians suddenly found a new hobby, “mall hopping”, thanks largely to the new mall ‘Treasure Island’. After hearing rave reviews from several of my classmates I went there a couple of days back, my experiences…

Park here, not there:
Since the mall has very limited capacity of 2/4 wheelers parking, we (both me and shaddu) parked our bike a block away and walked to the mall. To our surprise we found a ocean of vehicles in that parking lot as well.

mall1

Its not big, its huge:

mall6mall5mall4

The mall has a “1,400 seat multiplex, games such as carousels, bumper cars and simulator theatre, bowling alley, sports bar, restaurants and food courts” according to Project Monitor. Apart from all these the mall has who is who of India’s retailers, Big bazaar, Pantaloons, 99Dollor store, Archie’s, Provogue, Planet M etc.

I found the mall to be as huge as one of the big malls in Gurgoan. Even though the mall is not completely functional and most of the stores are not yet open there are just too many people everywhere inside the building. According to HT,

Police called in to handle rush
THE RUSH at Treasure Island was so huge that late in the evening the doors of the multiplex had to be shut for the public.

But even then people simply refused to listen demanding that they be let in. With people milling around, it became impossible for those already inside the multiplex to come out. Police force had to be called in to tackle the crowd.

Aap Qatar mein hein:
Where ever I go, be it McDonalds or be it Dollar store I see a huge queue of people waiting to enter the store. The dollar store people have to close the store to prevent people from barging in. McDonalds would have failed in maintaining the queue timings. Even the escalators were not spared. There is a huge crowd at the escalator leading to Bib bazaar in the ground floor. Add to this the fact that Indorians are seeing escalators for the first time. Lot of women with sarees found it tough negotiating with the moving stairs. To top it all the lifts were not yet functional.

Queue outside dollar store, Huge queue for the Big bazaar escalator
mall7mall2

malleconomics:
At the outset it might seem that malls will takes the business away from the traditional mom&pop stores, but I think mall economics work in a different way.

My argument: Malls increase the consumption.
Mall Economics - TraditionalMall Economics - New

Why I think so?

  • Malls present lucrative and cheap credit options, which encourage people to indulge in a spending spree.
  • Agglomeration effect, the consumer once inside keeps spending on one need after another due to increased opportunities to spend
  • Hyper reality, once inside people to tend to forget about the reality and start believing in the imaginary world of products and services. This creates a certain psychological comfort zone and people spend to remain there
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24 Responses

  1. I’d suggest simply using the subtotal function and filtering the data using the Win/Loss column.  You get the same results and the formula is more comprehensible.

    1. @John

      That is one option.

      There are times however when you want to see the whole data table or a filtered subset and still want to produce summary reports against an unfiltered field.

  2. Is there a particular reason why you are using a comma and the unary (–) operator for the second array in the SUMPRODUCT formula?  It seems to work the same if you were to string the arrays together using the asterisk (*).  The advantage is that SUMPRODUCT treats the entire string of arrays as a single array.

  3. Is there a way to do this on a large set of data? As in ~100,000 rows? When I try I get an error because the formula becomes too long. It says the max length of a formula is 8,192 characters. Excel 2010.

  4. How do I incorporate a specific text within a cell for the second array. For instance, – -(C7:C13=”Apple”)
    when I chose a specific text the formula does not work.

    1. @RB

      I am not sure what is the issue as if I use the sample data in the post the following work fine

      Count:
      =SUMPRODUCT(SUBTOTAL(3,OFFSET(C7:C13,ROW(C7:C13)-MIN(ROW(C7:C13)),,1)), –(C7:C13=”L”))
      Sum:
      =SUMPRODUCT(SUBTOTAL(3,OFFSET(C7:C13,ROW(C7:C13)-MIN(ROW(C7:C13)),,1)),(C7:C13=”L”)*(D7:D13))

      You may want to check that there are no leading or trailing spaces in your list of Apples

      1. I should have given a better explanation. Heres my situation. I have a column with cells filled with names like Column 1, Column 2, Pier 1, Pier 2, etc. If the cell just contained Pier and searched for that it works. But because it has other characters in the cell its not recognizing the pier. So how can I extract specific characters of a string of text in this formula?

        Hopefully this was a better explanation

  5. Hello-

    This formula works pretty well for me except that it slow down excel and prevents some of my macros from working. I was wondering if there was a way to program this in VBA so that excel isn’t always trying to recalculate it. I would like to use a push of a button to get it to run then paste in a cell.

    Thanks!

  6. I am trying to sum filtered data in a column, but would want to ignore the negative values in the column. How to go about doing this?

      1. The negative values are required for reporting purposes, but their effect on the total is distorting the required output. Please advise.

  7. I have this working for counting and summing, however, I have a list and for the second array, I need a criteria. That is, I’m looking for b13:b200=”01.??.??” or =left((a1,2) or something like that. These types of criteria matches do not appear to work as I get a blank as a result.
    Thanks!

    1. @Bob

      As your formula b13:b200=”01.??.??” looks like you are trying to check the first day of the month of the range
      What about trying Day(B13:B200)=1

  8. Hai Experts,
    i understood this formula well and working fine in MS Excel 2013
    but when the same am trying to place in google Spreadsheet it shows error as
    “SUMPRODUCT has mismatched range sizes. Expected row count: 1. column count: 1. Actual row count: 2014, column count: 1.” and as a result #VALUE! Appears in cell.
    Can anyone please help me how would i get it done in Google Spread sheet
    or is there any other formula as a substitute for this.
    Thank you very much.

    1. @Vivek

      I don’t know

      I just downloaded the file and it is working fine and not showing that error

      Goto the Formulas, Calculation Options Tab and check that Calculation is set to Automatic

      What version of Excel and Windows are you using ?

  9. I know that this forum is for MS Excel, but I am trying to help someone who is working in Google Sheets. The below formula works in Excel but Google Sheets returns:
    “SUMPRODUCT has mismatched range sizes. Expected row count: 1. column count: 1. Actual row count: 39000, column count: 1.” and as a result #VALUE! Appears in cell.
    This is the same problem asked by Srichirin above. Does anyone know if there is a formula for Google Sheets that will replicate what MS Excel does?

    =SUMPRODUCT(SUBTOTAL(3,OFFSET($C$6:$C$39500,ROW($C$6:$C$39500)-MIN(ROW($C$6:$C$39500)),,1)),- -($C$6:$C$39500=H1),($D$6:$D$39500))

  10. Trying to find a SUMPRODUCT formula that counts the word Closed by date for the last 7 days in a filtered list.
    =COUNTIF(M:M,”>”&TODAY()-7) works ok for unfiltered count Column M contains Closure dates (blank if open) and Column L is Status Open or Closed

  11. I used this formula and worked like a charm! But, now I’ve been requested to use it but adding not one but two criteria in the same formula. For instance the sum I was doing added negative and positive numbers. I’ve been asked to use the exact same formula but adding that only positive numbers were considered… any idea on how to do this?

  12. Thank you so much brother literally I have been struggling since morning to get the sum of the filtered category, however, after reading your blog attentively i got my solution, so thanks a lot once again.

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