Welcome to the miraculous world
Last night while switching the channels I stopped quite sometime at the TVC/Tele-shopping infomercials in some channels. I thought to myself, why not do some research on this type of marketing. The result is this post. What is tele-shopping all about?In the words of Mehesh Panna, a country manager at TeleBrands, “The basic concept of […]
My date with a mall
My date with a mall Indorians suddenly found a new hobby, “mall hopping”, thanks largely to the new mall ‘Treasure Island’. After hearing rave reviews from several of my classmates I went there a couple of days back, my experiences… Park here, not there:Since the mall has very limited capacity of 2/4 wheelers parking, we […]
Surprisingly Banks
There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]
JIT – Writer’s notes from implementation
Implemented in: Business Process Reengineering & Enterprise Resource Planning (dont wonder, we do have such course names :D) Sessions Max: 10Sessions Over: 10 Endterm Declared? YESOpen book? YES End term at: 9:30 AM, 29 November – 2005Study Material for the course collected at: 9AM, 29 November – 2005 First time book opened at: 9:12AM, 29 […]
Online Advertising
Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter […]
My friend calls me "anti-bloggers, pro-iipm, pro-information secrecy dude", but …
I must be the most insensible and stoical blogger around, for my post on High High Fee Yumm! and the latest controversy on it has taken years to come. But anyway, I believe that blogging is just a hobby for me and hence I pursue it at my leisure to my pleasure. Without making any […]
mAdness?
While browsing through BusinessWeek I came across these ads. I learned in books and in advertising classes that the first property of an ad should be its ability to communicate with target audience. What I see here is a total contradiction. Out of curiosity I click on them and they took me to a […]