It is Olympic season. Everyone I know is tracking the games and checking their country’s performance. One thing that we notice when looking at medal tally is,
A single Gold medal is worth more than any number of Silver medals. Like wise, a single Silver medal is worth more than any number of Bronze medals.
So, when you look at the ranking of countries, you see countries with single Gold medal higher up than countries with lots of Silver and Bronze medals (but no Gold).

So how do we sort our data in Olympic medal table style?
It is simpler than it looks. All you have to do is use custom sort feature in Excel.
- Select your data
- Go to Home > Sort & Filter > Custom Sort
- Now specify the sort levels and sort orders.
- Click ok and you are done!

Using SORTBY() formula to sort the table
Excel 365 introduced a new formula to sort data by multiple-levels using formulas. SORTBY
Assuming your medal data is in the table named medals you can sort with below formula.
=SORTBY(medals, medals[Gold],-1, medals[Silver], -1, medals[Bronze],-1,
medals[Team / NOC],1)
The -1 parameter tells SORTBY to sort in descending order.
Learn more about SORTBY function & other new formulas in Excel 365.
What if your version of Excel does not have SORTBY
Well, there is a work around. Add an extra column in your data and calculate sort order using a formula, as shown below.

Once you calculate sort order, sort on this column in descending order and you are done.
Video – Sorting Excel data in Olympic medal table style
Watch this short & fun video to learn the sorting technique outlined in this page.
Example file – Olympics Medal Table style sorting in Excel
Please download this Excel file if you want to practice the custom sort or SORTBY() approach.
Do you use custom sort?
Custom sorting is very useful when you 2-3 levels in your data. For example, sorting all projects by department & % completed or sorting all products by region & sales volume. I use it often to understand how my data is.
What about you? Do you use custom sort? What is your experience like? Please share your tips & thoughts using comments.
More Quick Tips on Sorting & Filtering
If you find yourself constantly sorting and filtering, then check out below tips. I am sure you will learn something new.
- Sorting:
- Custom sorting in Pivot tables
- Which formula to use to check if a list is sorted?
- Formula 1 style sorting in Excel
- How to round and then sort data in Excel
- Sorting text values using formulas!
- Shuffling a list in random order in Excel
- How to sort across columns (ie change sort orientation)
- Filtering:
- Filtering values using advanced filters
- How to filter odd or even rows only?
- Right click to filter fast…














12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.