
This week many Excel bloggers are celebrating VLOOKUP week. So I wanted to chip in and give you a comprehensive guide to VLOOKUP & Other lookup formulas. Read on …,
What is VLOOKUP Formula & how to use it?
I tell my excel school students that learning VLOOKUP formulas will change your basic approach towards data. You will suddenly feel that you have discovered a superman cape in your attic. It is that awesome.
What does VLOOKUP really do?
Imagine you have a list of data and you want answer a question like, “How many sales did Jimmy make?”
VLOOKUP is one of the formulas you can use in this situation. VLOOKUP searches a list for a value in left most column and returns corresponding value from adjacent columns.

Read more – What is VLOOKUP formula and how to use it?
Introduction to VLOOKUP, MATCH & OFFSET formulas
VLOOKUP may not make you tall, rich and famous, but learning it can certainly give you wings. It makes you to connect two different tabular lists and saves a ton of time. In my opinion understanding VLOOKUP, OFFSET and MATCH worksheet formulas can transform you from normal excel user to a data processing beast.
![]()
Read more – VLOOKUP, MATCH & OFFSET explained in plain English
How to do wildcard searches with VLOOKUP?
Often we need our lookup formulas to go wild. Not in the sense of go-wild-and-chomp-a-few-kilo-bytes-of-data sense. But wild like wild cards. For eg. In the below data, we may not remember the full name of sales person, but we know that her name starts with jac. Now how do you get the sales amount for that person?
You can use wildcard characters * and ? with VLOOKUP & several other Excel formulas.

Read more – Using wildcards with VLOOKUP formulas
Making VLOOKUPS dynamic with data validation
Sometimes we don’t know what we want. If this happens when I am in a bar, I usually order a cocktail. Just a mix of everything. The same will work in Excel too.
For eg. If you have lots of data, but the value you want to look up needs to change based on whims and fancies of your users, then you can resort to a cocktail. A mix of VLOOKUP with Drop down lists (Data validation).

Read more – Use data validation with VLOOKUP to lookup anything you want
How to lookup values to the left?
There is no argument that VLOOKUP is a beautiful & useful formula. But it suffers from one nagging limitation. It cannot go left.
Let me explain, Imagine you have data like below. Now, if you want to find-out who is the sales person who made $2,133 in sales, there is no way VLOOKUP can come to rescue. This is because, once you search a list using VLOOKUP, you can only return corresponding items from the column at right, not at left.

Read more – How to use INDEX + MATCH combination to fetch values from left
How to lookup based on multiple conditions?
Not always we want to lookup values based on one search parameter. For eg. Imagine you have data like below and you want to find how much sales Joseph made in January 2007 in North region for product “Fast car”? Read more to find how to solve this.
Read more – How to lookup based on multiple conditions?
How to get values from multiple columns with VLOOKUP?
VLOOKUP is great for extracting information from a huge data table based on what you are looking for. But what if you need to extract more than one column of information? For eg. Lets say you have salesperson’s name in left most column, and monthly sales figures in next columns, one for each month. Now, you want to find the total sales made by a given sales person. How do you go about it?
Read more – How to get values from multiple columns with VLOOKUP?
Using VLOOKUP formula with tables
Excel Tables, a newly introduced feature in Excel 2007 is a very powerful way to manage & work with tabular data. I really like tables feature and use them often. If you are new to tables, read up Introduction to Excel Tables. In this short video, understand how to use tables with VLOOKUP formulas.
Watch the video – Using VLOOKUP formula with tables
Doing 2 way lookups in Excel
So far we have seen what VLOOKUP formula is and how to put it to some nifty uses. Lets go one step further and learn how to do 2 Way Lookups.
What is a 2 Way Lookup?
Lookup is when you find a value in one column and get the corresponding element from other columns. 2 Way Lookup is when you lookup value at the interesection of a given row & column values.

Read more – 2 way lookup formula in Excel
Getting 2nd matching value from a list using VLOOKUP
We know that VLOOKUP formula is useful to fetch the first matching item from a list. So what would you do if you need 2nd (or 3rd etc.) matching item from a list?
Read more – Getting 2nd matching value using VLOOKUP
Range lookups in Excel
Here is a really tricky problem. Recently I was given a data set like this (shown below) and asked to find the position of lookup value in the list. The only glitch is that, instead of values, the lookup table contained lower and upper boundaries of the values. See the below illustration to understand the situation. In this case, how do you lookup?

Read more – Doing range lookups in Excel
6 VLOOKUP tips
Ok, you have learned how to write vlookup formulas. You have also seen some pretty interesting examples of it.
But how do you write better VLOOKUP formulas?
Read more – 6 VLOOKUP tips
FREE VLOOKUP cheat sheet – Download today
Please download free VLOOKUP formula cheat-sheet. This cheat-sheet is prepared by Cheater John specifically for our readers. I hope you enjoy the one page help on VLOOKUP.
Download FREE VLOOKUP cheat sheet
Your Favorite VLOOKUP Tips?
When I am working with data, not a day goes by without using some sort of lookup function. I use VLOOKUP, MATCH, INDEX, OFFSET, SUMIFS, SUMPRODUCT, GETPIVOTDATA in most of my dashboards & reports. These are easy to use once you understand the syntax and technique.
What about you? What are your favorite tips on VLOOKUP? How do you use lookup formulas? Please share using comments.
Want to Learn More Formulas? Get my VLOOKUP book
If you want to learn VLOOKUP and other Excel lookup functions, then consider getting my VLOOKUP book.















12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.