Michael Anderson, a web designer has posted this delicious looking visual resume [full image]
While the resume looks stunning at a glance, a closer inspection reveals that you cant really make any valuable conclusions about Michael’s past experience and qualifications. Of course if the purpose of this resume is to show that he is a fabulous designer, then the resume definitely achieved that. It has got way better presentation that lots of professional resumes out there.
It uses some of the more flamboyant and often avoided chart types like area chart, 3d area chart and a 3d donut area chart (oh dear God !)
Here are few things that I think are wrong with this data visualization:
- In-consistent color: The colors don’t convey any particular message. Especially, given the fact that he repeated the colors. Same color means coffee, layout design and sign-shop work experience. One of the primary rules of data visualization in dashboards is to use color for repetition. For eg. using one color for each product.
- Poor choice of charts: While 3d charts look great, they are not the best ones to describe real information. Instead of 3d area charts and 3d donut area charts, a better choice would have been to use bar charts. They are simple, elegant and convey rich information very easily. Hey, you can make eye candy using bars too.
- Irrelevant Data: If I am someone planning to hire Michael, I would definitely be more interested in what great kickass stuff he has done (and I am sure he has done stuff like that, looking at this) than how much coffee he takes each day (and still I cant figure out how many cups he drinks, thanks to weird chart selection)
Not showing the numbers:As Anderson said in his post “[T]his is just concept art, as there are almost no real metrics represented except for time.” and I guess, this comment doesn’t apply.We all know that resumes work well, when they talk numbers (made 500 XHTML compatible pages in 50 hours, 25 magazine cover designs, 500k downloads for my icon library etc.), unfortunately Michael missed on that totally. One can assume any number of things about his work in “the sign shop” or “Comor inc.”
What are your thoughts on this data visualization? Awesome or awful ?
Thanks to Manoj for sharing the link via e-mail
12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.