2 seconds, thats the time we generally spend on a print ad. For that matter I dont spend more than 10 mins in the monring to go through the news paper. Most of my reading is done from a blog reader in office during free time. When I go back home in the night, I spend time reading classifieds for good offers and then solve crossword or read some good editorials or funny news.
So the challenge for brand managers is clear. While news papers offer cheap and large audience to showcase what you have got, how to grab the attention of the readers? How do you go from 2 seconds to 10 – 20 seconds. How can you educate the readers about what you have got with very limited creative avenues that print provides without annoying the readers? Well, people at Ford and Monster seemed to have understood it well. I came across these 2 beautifully done ads to stop readers at their column space.
see them for yourself.
PS: Images from AgencyFaqs.com
