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D’oh – Visualizing Homer’s favorite sayings in Power BI



Before we begin:

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Let’s get our Simpsons on then.

D’oh, How often Homer says his favorite things?

Here is the visualization to explore Homer’s (and other character’s) favorite sayings in 27 years worth of Simpsons episode. Have a play.
(Click here if you are unable to see the visualization.)

Where do we get the data?

To answer this question, we need to access Homer’s brain. It is in a high security vault, otherwise known as his skull.

But we can’t connect to Homer’s brain as data source in Power Query. What then?

I am kidding. We can simply Google for this. And we quickly land at Kaggle’s Simpsons Script Dataset. This contains 27 years of Simpson’s script, character, location and episode data. Download and load these tables in Power BI as tables.

Connect tables

Connect script table to characters, locations and episodes. Also,

  • set up episodes[image_url] as Image URL data category thru Modeling ribbon.
  • set up episodes[video_url] as web URL data category thru Modeling ribbon

Define a phrase list

Why stop with D’oh. Let’s make a list of all phrases you want to investigate. Using “enter data” feature of query editor (Power Query) create a list of phrases you want to explore.

Add this phrase list as a slicer to your Power BI visualization. Define a harvester measure to findout which phrase is clicked. Use SELECTEDVALUE() for this. Let’s call this measure [selected phrase]

Count how many times characters said [selected phrase]

We can use SUMX, SEARCH to find out how many times [selected phrase] is uttered in all script text, like this:

Phrase Count =SUMX(script, IF(SEARCH([selected phrase],script[normalized_text],1,0)>0,1,0))

Visualize phrase count by characters, episodes and locations

Add a few vizzes (tables work great, but try others too) to see how many times each character spoke that phrase. Explore and Enjoy.

D’oh – Homer’s favorite sayings in Power BI – Video

I made a video tutorial explaining the entire process along with many tips on data clean up thru Power Query, measure writing and visualizations. True to Homer’s style, there is a d’oh moment in the video where I realize a fatal flaw in the analysis and fix it. Check it out below.

See this video on our Youtube channel.

Want more duff? Check out Power BI Play Date

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2 Responses to “D’oh – Visualizing Homer’s favorite sayings in Power BI”

  1. GraH says:

    Hmm, I noticed some Dutch in "https://chandoo.org/wp/resources/power-bi-play-date/". Any Kasper involved?

  2. Andrew Rickards says:


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