Changing stubborn opinions with visualizations [case study]

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We, analysts take pride in the fact that we tell stories. But what if you have a boss, client or colleague who wouldn’t buy the story?

This is a problem we face often. Let’s say your boss has stubborn opinion about something, like more advertising leads to more sales. You know the data doesn’t support this theory. But how do you change your boss’ mind?

Here is an interesting way, showcased in NY Times recently.

family-income-vs-college-enrollment-nytimes

Changing stubborn opinions with visualizations – 3 step process:

Assuming we are talking about ad spend vs. sales example:

  1. Ask your boss to draw a line that (s)he thinks to be true.
  2. Then show the line from original data (or observations).
  3. Tell your boss how accurate / wrong his(her) line is.

This technic can be very persuasive if you make it interactive.

For more on how NY Times implemented it, check out this page:

How family income affects children’s college chances

Your thoughts please:

Here are 2 questions for you:

  1. How do you change someone’s mind using data?
  2. How would you implement these concepts in Excel?

Go ahead and share your thoughts in the comments section.

I have a stubborn opinion that only 1% people who read articles on Chandoo.org leave comments. Change my mind. 🙂

 

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7 Responses to “Build models & dashboards faster with Watch Window”

  1. Garyk says:

    yes, I use watches in excel vb

  2. ANAND says:

    Dear Chandoo,

    This is a quite useful for myself. I highly appreciate your efforts for acquainting us with this value adding and time saving tip.

  3. Luke M says:

    I'll admit it, I never saw this feature before. I was familiar with using Watch Window in VB, but not in workbook. I'll definitely use this in future when building dashboards!

  4. harshit says:

    it was always great reading your blog, one thing that i want to know, which tool you are using to create such gif image?

  5. Amit says:

    it was also a nice post,,,,,, sir

  6. Pulkit Trivedi says:

    Hello Sir,

    Really very nice post. I didn't use this features in past. But now going to use it..

    Thanks a lot for every time come up with something new..

    Thanks

  7. Hiren Shukla says:

    Very Nice post sir.

    Every Time posting something new.. Thanks a lot

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