Often it is easy to get carried away with a tools features. Excel is no exception. But here is a list of grotesque charts that you should never make, not even on your last day at work.
1. Leave the radar charts for Spidermen
why?
- You can hardly conclude anything by looking at them
- They need lot of tweaking to make sense
- Visually revolting, even with perfect data points
2. Dont show, just eat your donuts
why?
- This is the evil twin of Pie
- Too many data points and it looks psychedelic
- Very difficult to compare between series
3. Don’t add dimensions to your lines
why?
- It is difficult to compare between series
- Can lead to wrong conclusions
- Often one series overlaps another to cause ambiguity
4. If one Pie is bad, two of them is worst
why?
- They provide very little information
- It is useless to use two pies, when you can tell the story with just one
5. Dont make your charts look like downtown
why?
- Lost information because of overlapping columns
- Difficult to see patterns
- Needs a lot of tweaking to make even the remotest sense
6. Save the unstacked area charts till we have x-ray vision
why?
- It is impossible to understand an unstacked chart in 2d, 3D makes it only worse
- They need lot of tweaking to make some sense
- Visually revolting, even with perfect data points
When in doubt, use a bar
More on charts: 73 beautiful excel chart templates – download free
12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.