Dashboards are very common business monitoring tools, but creating them in excel with all the bells and whistles is not so easy. So here is a quick 1-2-3 on how to do it.
Lets take a sample of 2 consecutive year sales figures for 7 regions. The colums have Region name, 2004-05, 2005-06 figures and finally YoY Growth percentages. The lame dashboard should look something like this:

But may be we can make it little better. Ideally, a person looking at this would like (to know) the following things:
- What are the things that are going up / down / remaining constant
- The chart should look simple and not cluttered; meaning, there cant be multiple columns to present information. He/she should be able to look at one column and concluded something
- May be little graphics wont hurt the presentation while retaining the information.
So, a cool dashboard would look something like the below one:

Well, how to get it in 3 steps?
- Type the following formula in the cell F5 and drag it to apply to all the cells

[Click on the image to see bigger version of the formula] - Select the range F5:F11, goto Format->Conditional Formatting and enter the following values there:

[Click on the image to see bigger version of the formula] - Finally, if its already not, change the font of the worksheet to Arial, (see those arrow marks, they are not available in all fonts. And btw, if you dont know how to insert them in the formula use Start->Programs->Accessories->System Tools->Character Map and then locate the symbols.)
So, go ahead and impress everyone with the cool dashboards.














12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.