Bas Dimag Lagao!
Reliance Mobile’s latest Bas Button Dabao is an excellent example of how brand managers sometimes under the heavy influence of a stylish tagline/product name forget the important thing called “relevance”. I have been using Reliance mobile for almost 2 years and I can tell you that it is not so simple to access ringtones/cricket updates […]
Welcome to the miraculous world
Last night while switching the channels I stopped quite sometime at the TVC/Tele-shopping infomercials in some channels. I thought to myself, why not do some research on this type of marketing. The result is this post. What is tele-shopping all about?In the words of Mehesh Panna, a country manager at TeleBrands, “The basic concept of […]
My date with a mall
My date with a mall Indorians suddenly found a new hobby, “mall hopping”, thanks largely to the new mall ‘Treasure Island’. After hearing rave reviews from several of my classmates I went there a couple of days back, my experiences… Park here, not there:Since the mall has very limited capacity of 2/4 wheelers parking, we […]
Rediff Shopping – another failure
Its sad that one of the leading online shoppers in India has committed such mistake. (incase you haven’t figured it out, the picture is of iPod Nano, where as the product they are trying to sell is something else) My earlier post on online shopping in India.
Surprisingly Banks
There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]
Shareholders, value creation and all that bushllit
The traditional theories of corporate finance have 2 viewpoints. They are, Shareholder value maximization is much more important than growing ones own limbs, stealing office stationary and gossiping at the water cooler. No one ever bothered to read the second bullet point. But the world from now onwards is not going to be like that. […]
IRIS 2005
IRIS 2005 is over. I know I haven’t spoken much about it. For one, it’s been a part of my life for the last 8-9 months. Barring the 2 months of summer, I have spent at least a couple of hours every day on it, fearlessly dreaming about the event, carefully shaping up the themes […]