Welcome to the miraculous world

Last night while switching the channels I stopped quite sometime at the TVC/Tele-shopping infomercials in some channels. I thought to myself, why not do some research on this type of marketing. The result is this post.

What is tele-shopping all about?In the words of Mehesh Panna, a country manager at TeleBrands,
“The basic concept of telemarketing [...]

My date with a mall

My date with a mall
Indorians suddenly found a new hobby, “mall hopping”, thanks largely to the new mall ‘Treasure Island’. After hearing rave reviews from several of my classmates I went there a couple of days back, my experiences…
Park here, not there:Since the mall has very limited capacity of 2/4 wheelers parking, we (both me [...]

Rediff Shopping - another failure

Its sad that one of the leading online shoppers in India has committed such mistake. (incase you haven’t figured it out, the picture is of iPod Nano, where as the product they are trying to sell is something else)
My earlier post on online shopping in India.

Surprisingly Banks

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads.
One clear trend I can spot is [...]

Shareholders, value creation and all that bushllit

The traditional theories of corporate finance have 2 viewpoints. They are,

Shareholder value maximization is much more important than growing ones own limbs, stealing office stationary and gossiping at the water cooler.

No one ever bothered to read the second bullet point.

But the world from now onwards is not going to be like that. I am here [...]

IRIS 2005

IRIS 2005 is over. I know I haven’t spoken much about it. For one, it’s been a part of my life for the last 8-9 months. Barring the 2 months of summer, I have spent at least a couple of hours every day on it, fearlessly dreaming about the event, carefully shaping up the themes [...]

Tell me where I can fit this

Any high technology product with the exception of mp3 players like iPod come with a baggage of useful (less) features each trying to further complicate the problem which the consumer wanted to solve by using it. For example, we buy digital cameras to collect every moment as we live. But we end up getting either [...]