All articles with 'product' Tag

Last night while switching the channels I stopped quite sometime at the TVC/Tele-shopping infomercials in some channels. I thought to myself, why not do some research on this type of marketing. The result is this post. What is tele-shopping all about?In the words of Mehesh Panna, a country manager at TeleBrands, “The basic concept of […]

My date with a mall Indorians suddenly found a new hobby, “mall hopping”, thanks largely to the new mall ‘Treasure Island’. After hearing rave reviews from several of my classmates I went there a couple of days back, my experiences… Park here, not there:Since the mall has very limited capacity of 2/4 wheelers parking, we […]

Its sad that one of the leading online shoppers in India has committed such mistake. (incase you haven’t figured it out, the picture is of iPod Nano, where as the product they are trying to sell is something else) My earlier post on online shopping in India.

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]

The traditional theories of corporate finance have 2 viewpoints. They are, Shareholder value maximization is much more important than growing ones own limbs, stealing office stationary and gossiping at the water cooler. No one ever bothered to read the second bullet point. But the world from now onwards is not going to be like that. […]

IRIS 2005 is over. I know I haven’t spoken much about it. For one, it’s been a part of my life for the last 8-9 months. Barring the 2 months of summer, I have spent at least a couple of hours every day on it, fearlessly dreaming about the event, carefully shaping up the themes […]

Any high technology product with the exception of mp3 players like iPod come with a baggage of useful (less) features each trying to further complicate the problem which the consumer wanted to solve by using it. For example, we buy digital cameras to collect every moment as we live. But we end up getting either […]

I have an exam tomorrow. Consumer Behaviour. As I am going through the material I hit upon this road block type of definition for category management and my mind entered a recursive loop trying to understand what exactly in the GOD’s name “category management” stands for. Under the leadership of a category manager, using cross-functional […]

I always wanted to write about my hair and its adventures. There are two reasons for it,– I never know how much more time its going to last.– Dont bother! History of Human Hair: The story of hair dates back to Neanderthal man. Probably it was there before his times too. The point is not […]

I have seen several tens of teachers so far in my life. I rarely remember what they taught me in the class. All the formulae, all the theorems, all the circuits, all the models and all the frameworks… everything is forgotten. Whatever I am learning now, I am 100% sure that I will forget this […]

For the past 4-5 days I have been really busy and the reason is not some submission or exam. It is ad-mark. Mercur-i, our marketing club conducts “marketer of month” contest. There will be several phases in this contest and as you participate in each round you will accumulate points based on your performance. The […]

A hazaar things are going on here, most exciting of them being ad-mark contest where we have to make ads on a predefined product to sell it to the customer-jury. As it is the end-terms are just 2 weeks away and all submissions are approaching fast. More later, probably tomorrow.

Its a common trend in almost all b-schools in the country during the second year. People talk about this more than anything including marriage, junior babes and CPs. Suddenly we can see a change in the orientation of us. Its placements. Well, even I have a story to tell. For the last God-only-know-how-many-times I was […]

After spending almost an year in the world of business, I think I am qualified enough to make my own management theories and intellectual gyaan. Recently I read somewhere that ‘there is nothing new to discover as every possible thing has been covered’. But nevertheless you can try a half-baked pseudo management grad for a […]

baaah! I want an iShuffle. Lastnight I was searching for some ‘Chik’ shampoo advertisements in MagIndia and got one. But I needed installation of QuickTime for playing the ad. When I went to Apple’s website to download the player. I randomly clicked on the store section to findout how much it costs to buy an […]