Brands, Stop assuming customers are dumb!

There are brands, and then there are brands, which make us look like the dumbest asses possible. The case in point – MTR foods Their latest television ads about MTR Upma make you feel like you have the IQ of a paper napkin. One of the ads go like this. There will be a bunch […]

Bah’k

Aah, back in campus, nothing new to report as of now. The world is still round, weather is still frigging cold, Sachin is still scoring centuries and people are still fighting over oil and food. My trains both onward and return were delayed as usual and train stations aren’t getting any better. Taxi/auto wallas still […]

Salmagundi of sense and nonsense

I opened word to type a new blog at 2AM. Its 3 now and I still don’t know what I am going to write. I guess the break from blogging has been too lengthy. I could think of several things including ‘rhymes management would sing’ :p, but nevertheless torture to the frequent readers of this […]

Water Fight Ver. 2.1

[Read Waterfight 1.1 here :D] I read an article long before coming here, when I was a kid and practicing 8th class mathematics and elementary grammar to crack an exam named after an animal. The article is written by a b-school student. One line in the article surprised me alot. It goes like this,“B-school education […]

Come again?

Well, this is not an unseen sight in most of the business schools. In search of something more than the obvious facts most of us end up speaking gibberish clad, verbose rant when someone asks simple questions like ‘when is the class?’. Majorly this happens because everyone tries to be intellectual and superior by displaying […]

Usage Masks

After spending almost an year in the world of business, I think I am qualified enough to make my own management theories and intellectual gyaan. Recently I read somewhere that ‘there is nothing new to discover as every possible thing has been covered’. But nevertheless you can try a half-baked pseudo management grad for a […]

Eat Out!

My romance with the wonderful city called mumbai is coming to an end in another few hours. I will be packing my bags and leaving to VT by 8:30 tonight. It actually has been one hell of a vacation with loads of new friends and new experiences. But if there is one theme that remained […]