mAdness?

 
While browsing through BusinessWeek I came across these ads. I learned in books and in advertising classes that the first property of an ad should be its ability to communicate with target audience. What I see here is a total contradiction. Out of curiosity I click on them and they took me [...]

Feel Like God!

I came across this Bajaj Avenger DTS-i ad in TV while I was Delhi a couple of days back. I must say the ad is very well made. Being an ad fanatic I can see the commercial creating instant associations in anyone in bike riding age. The ad uses Leh backdrop with tough (off)roads which [...]

Which one’s better?

Got the first one via kiruba while searched the KYJ ad and found it here.

Now tell me which one’s better?

Smart Tagging or Dumb Tagging?

If only they can ping before activating the links…

Local Advertising

Being the ad freak that I am, I spend most of the travel time gazing at the billboards inside/outside the local stations. Sometime back the idea of writing an article on these advertisements came to my mind. Here goes the implementation of the same.
Spread the buzz!
Zee – Bhaskar’s stable is trying to launch an English [...]

Of career and electives…

After lot of thought and reconsiderations I have made my decisions for electives. On the outset the list or electives may look like I am doing general management, but I have ended up taking all courses related to marketing. I know this is a tough choice to make as i will have to spend rest [...]

Fasting, ‘Present’ations and Future Tensions

I have completed my MOC presentation yesterday. It was on Local Language Advertising. Slightly overshot the time but over all it was a good presentation. Feedback proved to be fruitful; too. Learned about flaws in my presentations style. Now i have to make sure that they wont repeat in my next presentation.
Talking about presentations, i [...]