You have been there before.
Trying to compare last year numbers with this year, or last quarter with this quarter.
Today, let us learn how to create an interactive to chart to understand then vs. now.
Demo of Then vs. Now interactive chart
First, take a look the completed chart below. This is what you will be creating.

Inspiration for this chart
Before we jump in to Excel and understand how this is done, let me thank NY Times for providing the inspiration for this chart. I saw a similar chart in their climbing income ladder visualization.
Creating Then vs. Now chart in Excel
1. Arrange data
As usual, the first step is to get the data in to Excel. Structure your data like this.

2. Insert a combo box control to select a region
Since our chart will display values for one region at a time, we need a mechanism to let user control which region is displayed. We will use a combo box control do this. Follow these steps.
- Go to developer ribbon and insert combo box form control.
- Right click on the combo box and go to format control.
- Set up input range to list of regions in your data.
- Set up cell link to a blank cell in your workbook.
Related: Introduction to form controls.
3. Fetch selected region’s data
Now that we have a combo box to select which region to show in the chart, next step is to fetch data for selected region. You can use either VLOOKUP or INDEX formulas to do it.
Using VLOOKUP formula:
Assuming region name is in D17, and data is in values table, write:
=VLOOKUP(D17, values, 2, false)
to get 2nd column (then sales) value.
Using INDEX formula:
Assuming region number is in D16, and data is in values table, write:
=INDEX(values[then],D16)
4. Create a chart showing then to now movement
Next step is to create a chart that would show a line going from then value to now value. Lets take a closer look the line to understand how to make it in Excel.

We can create this chart with either XY (scatter) plot or line chart. Lets go with scatter plot.
In your workbook, set up a table like this:

Then, select the above and create a scatter plot. Select the scatter plot with connecting lines.
5. Formatting the chart
Since we want to show a thick circle at the beginning of then value and arrow at the end of now value, lets go ahead and do the formatting song and dance.
Formatting the first point:
- Select the first point of then values (you need to click once on it, take 3 deep breaths, click again and sacrifice a goat).
- Press CTRL+1 to format the data point.
- Go to Marker options and select built in marker and use the circle symbol.
Formatting the last point:
- Select the last point (same as above, but this time sacrifice a chicken)
- Format the data point.
- Go to line style, select End type and choose arrow.
Formatting the horizontal axis:
- Select horizontal (x) axis and press CTRL+1
- Set axis minimum to 1, maximum to 6.
- Click ok and delete the axis as we do not need it on the chart.
6. Adding “Break-up” of now values chart
This is easy, Just select fetched break-up values for selected region and create a bar chart. Format it as per your fancy.
7. Put everything together
Place the combo box, scatter plot and bar chart together in a nice fashion. Add a surrounding box shape so that everything looks like one report.
Add a descriptive title on the top. If possible, make chart title dynamic so that you can show the selected region name and % change in it.
8. Your Then vs. Now chart is ready
That is all. Your Then vs. Now chart is ready. Go ahead and flaunt it.

Download the chart workbook
Click here to download the chart workbook and play with it. Examine the formulas, chart settings and shapes to understand how this is set up.
Do you make then vs. now charts?
I think about half the charts made businesses around the world fall in to this category. I make these type of charts all the time. I use a variety of chart types to convey this information. Thermometer chart, waterfall chart and conditionally formatted tables are some of my favorite techniques.
What about you? Do you create then vs. now charts? what type of charts do you use? Please share your techniques and ideas using comments.
Learn more…
If you are not working in a cave or behind a huge stack of desks, chances are your job involves communicating for a living. Go ahead and read-up below articles to learn how to communicate with charts better, when it comes to then vs. now situations.














12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.