A week ago Tarun asked a question on the Chandoo.org Forums.
“I have got multiple names in each row and would like to have what name is repeated maximum number of times and how many times?
Eg. Ram, Amita, Obama, Ram, Willi, Ram, Amita, Chandoo, Ram, Willi
Ans: Ram (4 times)”
(The list and answers are edited)
Chandoo responded with a neat Array Formula:
=INDEX(B2:K2,MATCH(MAX(COUNTIF(B2:K2,B2:K2)), COUNTIF(B2:K2,B2:K2),0)) &
” (“&MAX(COUNTIF(B2:K2,B2:K2))&” times)”
Lets take a look inside this and see how it works
THE EXAMINATION
The formula has two parts separated by a &
=INDEX(B2:K2,MATCH(MAX(COUNTIF(B2:K2,B2:K2)), COUNTIF(B2:K2,B2:K2),0))
and
&
and
” (“&MAX(COUNTIF(B2:K2,B2:K2))&” times)”
Each part is separate and can be used independently, the & character simply joins the two parts together to make a single string which answers Tarun’s question, Ram (4 times).
Now, lets look at each part.
You can follow along with this forensic examination by downloading the Sample Data File.
=INDEX(B2:K2,MATCH(MAX(COUNTIF(B2:K2,B2:K2)), COUNTIF(B2:K2,B2:K2),0))
This is a single Index Function with 2 components, being:
a Range B2:K2 and
a Count MATCH(MAX(COUNTIF(B2:K2,B2:K2)), COUNTIF(B2:K2,B2:K2),0)
Typically an Index Function uses 3 components
=Index(Array, Row Number,[Column Number])
In this example the Range is a single Row, B2:K2
And so using the Counter in the Row spot has the effect of counting down the first Column and then continuing at the top of the second Column etc
So the formula used:
=INDEX(B2:K2,MATCH(MAX(COUNTIF(B2:K2,B2:K2)), COUNTIF(B2:K2,B2:K2),0))
Is equivalent to:
=INDEX(B2:K2,1,MATCH(MAX(COUNTIF(B2:K2,B2:K2)), COUNTIF(B2:K2,B2:K2),0))
Now lets jump ahead to the COUNTIF(B2:K2,B2:K2) bit
If you copy =COUNTIF(B2:K2,B2:K2) to a cell, Press F2 and then evaluate the Formula using F9
You will see that it returns an array. The array is highlighted by the squiggly brackets { } ‘s
={4,2,1,4,2,4,2,1,4,2}
This is the heart of the solution.
What this is showing us is that for each position in the range B2:K2, the count of how many times that cells value occurs in the range B2:K2
So the formula
=INDEX(B2:K2,MATCH(MAX(COUNTIF(B2:K2,B2:K2)), COUNTIF(B2:K2,B2:K2),0))
Is equivalent to
=INDEX(B2:K2,MATCH(MAX({4,2,1,4,2,4,2,1,4,2}), {4,2,1,4,2,4,2,1,4,2},0))
Looking at the MAX({4,2,1,4,2,4,2,1,4,2}) part, this simplifies to 4, the Maximum value of the array (Remember this line, we’ll come back to it later).
So our simplified formula is now: =INDEX(B2:K2,MATCH(4, {4,2,1,4,2,4,2,1,4,2},0))
Now looking at the MATCH(4, {4,2,1,4,2,4,2,1,4,2},0) part of the equation
You can see that Match is looking for the value 4, in the array {4,2,1,4,2,4,2,1,4,2}, which is the First value , Position 1, the 0 requesting that an exact match is found.
So that MATCH(4, {4,2,1,4,2,4,2,1,4,2},0) is equivalent to 1
So our equation =INDEX(B2:K2,MATCH(4, {4,2,1,4,2,4,2,1,4,2},0))
Is now simplified even more to =INDEX(B2:K2, 1)
Index will then look in B2:K2 and will return the first cell or “Ram” in this example.
& “(” & MAX(COUNTIF(B2:K2,B2:K2)) & ” times)”
The second part of the equation is responsible for counting the number of Times Ram occurs and displaying it with some text.
& “(” & MAX(COUNTIF(B2:K2,B2:K2)) & ” times)”
The parts displayed in Red above add the text ( and times) to the Count
Remember the section MAX(COUNTIF(B2:K2,B2:K2)) which was explained above and evaluates to 4 in this case
So the & “(” & MAX(COUNTIF(B2:K2,B2:K2)) & ” times)”
Part evaluates to: ( 4 times)
With the initial & adding it to the text of the first part Ram for the final result – Ram ( 4 times)
LEARN MORE ABOUT ARRAY FORMULAS
You can learn more about Array Formulas at the following links:
http://www.cpearson.com/excel/ArrayFormulas.aspx
http://www.databison.com/index.php/excel-array-formulas-excel-array-formula-syntax-array-constants/
http://office.microsoft.com/en-us/excel-help/introducing-array-formulas-in-excel-HA001087290.aspx
Chandoo.org has several articles on Array Formulas
http://chandoo.org/wp/tag/array-formulas/
FORENSIC FORMULAS
Would you like to see more “Forensic” examination of complex formulas ?
Let us know in the comments below and it may become a regular section at Chandoo.org.















12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.